The complete Do-It-Yourself guide to optimising your website for the major search engines
See the effect of our optimisation process on websites
A real example of optimisation in action.
What is the difference?
Who is right for you?
How much will it cost to optimise your site?
Your questions answered.
How to SEO your website
Search Engine Optimisation is vital work for any internet website that wants to appear at, and stay at, the top of search engine rankings. The concept is relatively new and really embraces two ideas:
- internet websites should be well coded to support the large number of browsers and screens now in use.
- that parts of an internet page that the search engines can actually see whould be carefully crafted to ensure robots understand them correctly while at the same time avoiding any lose of usablity to the real visitors, humans!
In a nutshell sites like Google, Bing and Yahoo send robots to websites to ascertain what they are about. They decide if there is better content, clearer content or more popular content than is available elsewhere on the internet. They also consider if the site is being mentioned elsewhere on the net. Comparing this with everyone else they then decide where each individual page should appear in the search results for any particular word or phrase.
This process is continuous and how each robot views and reports a page varies but most follow similar patterns where certain parts of the page (visible and invisible to the end user) carry varying levels importance. Persuading the robots that your website is better than everyone else's is the process of Search Engine Optimisation.
Search Engine Rankings
Because Search Engine Optimisation can be so demanding on time and resources, especially for businesses with large websites, many companies use us. We have a long track record, spanning back over a number of years, for improving the position of our client's websites in the search results of Google, Bing, Yahoo and others.
But rankings are only part of the story. Making sure websites stay at the top is also key to long term success and so part of our work is to analyse and monitor Click Through Rates (CTR) and Bounce Rates in order to spot early warning signs that a ranking position may be in danger.
SEO Time and Costs
How much time Search Engine Optimisation will take and how much it will cost you are difficult questions to answer because much depends on the size of your website and the size of your ambitions. But once we know this it is possible can assess the likely costs of getting your website there.
With nothing to hide we will tell you how it will be done and how long you can expect it to take. You are fully informed and in full control every step of the way and how much, or how little, you want to be involved is completely up to you.
Answers to SEO Questions
Our clients regularly ask us questions about the search engine optimisation process for their website so we've included these, along with the answers, on these pages. They include some myths and legends as well as strange anomalies such as how you can be top of the search results and still have no extra business.
The best SEO company
Search Engine Optimisation is a relatively new industry and it's importance means it is growing at exponential speed. This has bought with it everyone from professionals offering excellent service to cowboys who are cashing in on the misunderstandings and misconceptions many website owners have. We go over what factors you should take into account and when to hear alarm bells!
