How to SEO is a division of link2light design and these pages on this subsite were primarily made to give transparency to our clients so they could understand more of what we do and how we do it.
Our services fall into three areas
- SEO Basics - preparing your site
- SEO Link Building - creating high impact links to your site
- Advice on your current performance through analysis of:
- Your current search engine rankings
- Your Click Through Rate (CTR) and Bounce Rate
All steps are carried out in consultation so that you remain in control of the process and no visible changes are activated without your express perimission.
This means that we may build a "ghost page" or "ghost pages" for you to approve before going live.
SEO Basics
- Assist in choosing the keywords and phrases that you want to be number one for
- Checking if anyone searches for these keywords and phrases
- Re-evaluating keywords and phrases until we have ones which are:
- Satisfactory to you
- Related to the content of your website and pages
- OPTIONAL - Buying a domain name (if your site is not already established) which contains one of your keywords or phrases and is easy for people to remember
- OPTIONAL - Hosting your site on a respectable server so you know your not sharing it with spammers, con shops, etc.
- Checking and editing your (X)HTML code so that it is W3C compliant
- Check and editing your CSS so that it is W3C compliant
- Balancing your visible text/code ratio to 20%/80% or better
- Removing or editing code that could be mistaken for scamming
- Optimising your images for search engines
- Optimising or installing the right title and meta tags
- Installing appropriate page caching
- (Re)writing URLs to be search engine friendly without affecting your current traffic levels
- Installing breadcrumb navigation
- Creating effective cross-linking within your site
- Creating outbound links to respected sites/pages that contain similar content to yours
- Replacing Javascript drop down menus which hide their content from search engines
- If your pages are content rich creating RSS feeds so other people can display your content on their sites
- Creating robots.txt and sitemap.xml files and uploading them to Google, Yahoo and Bing
- (Re)submiting your site to the major search engines
- (Re)submiting your site to search engine respected directories
Link Building
Forum Discussions
Take part in discussions as third parties on well established forums of a similar subject nature to your website where a high quality link can be established.
Articles
Write individual and high quality articles on the subject nature of your website and have them posted on respected article sites.
RSS Feeds
Locate RSS feeds that will add content to your page without any "Copyscape Penalties".
Answers
Post answers, as a third party, on well established question and answer sites such as Yahoo Answers for questions related to the subject nature of your website.
YouTube
Create and post videos on YouTube that are related to the subject nature of your website or particular pages.
Facebook and Twitter
Create Facebook and Twitter accounts so you can promote your website via social networking.
Review and refine
On a pre-agreed periodical basis review and refine your progress in the search engine rankings.
SEO we don't do
We do not take part or offer the following services as they are of little impact on a websites rankings and some verge two close to Black Hat techniques (which may result in your site being penalised or banned, now or in the future):
- Link exchange programmes
- Link wheels or link nets
- Paid links beyond PPC or PPV advertising programmes on the major search engines and submission to the Yahoo directory
- Any techniques currently classed as Black Hat
Contacting us
If you would like us to provide a Search Engine Optimisation service for you please contact us via our SEO Quote page.
