Effective SEO activity
This activity carries a fairly strong weighting in Search Engine Optimization. It may need to be carried out alongside other tasks in order to be fully effective. Read the text carefully for further details on how to do article submission for SEO for maximum impact
Proper article submission work can be highly effective in boosting your rankings but they keyword here is 'proper'.
A link from Page A of Website A to page B of Website B carried more weight if both Page A and Page B are about the same topic. So what better way to do that than write an article about something, like say 'oak wood flooring', include a link to your page about oak wood flooring and submit it to as many article sites that will have it.
Then you would have lots of pages on different websites, all about oak wood flooring, and all pointing to your oak wood flooring page.
There used to be thousands of websites that would accept articles with little or no auditing. At the most basic end article sites would only demand that the text you submitted to them was original.
That lead to article spinning. Writing what was essentially the same article about 'oak wood flooring' but in a slightly different way. Asia based contractors would write dozens for a few dollars and software appeared that automated the task still further.
Search engines realised this activity was getting out of control. No one ever visited these article sites except to submit more articles to them anyway and they were easy for search engine algorithms to spot - thousands of short articles, all with links to one site only and poorly frequented by real internet users.
If articles were spun by computers then computers could also spot the spinning so the 50 'different' articles about 'oak wood flooring' were easy to see as the same content.
The poorly controlled article sites were labelled 'content farms' and any links from them discounted as worthless.
Much to the surprise of many article submission is still alive and well. Although many who do SEO believe article writing has been struck down it was only a particular type of article writing that got hit - poor quality.
Article sites like Wikipedia and eHow were never touched. It was obvious that their content was tightly controlled because no patterns could be spotted in their texts. Pages linked to multiple sources (or didn't link at all). When they ranked in the search results internet users behaved positively.
These types of article sites continue today and article submission is part of what they welcome. However now, as then, you have to have something truly of value to say in order to have text accepted.
To discourage spammers many article sites mark their links 'no follow'. They tell the search engines not to pass any link juice from their site to the linked site. However this does not mean search engines totally ignore the link, instead some simply take it as a factor.
So if you have a link to your site from Wikipedia Google gives you brownie points but the brownie points are not calculated based on the authority of that particular Wikipedia page, they are assigned simply because you have the link.
This observation is not universally accepted within the SEO community but I have seen it work time and time again. It makes perfect logic from a common sense point of view. If you were building a search engine wouldn't you take into account a link from a site like Wikipedia as a positive factor?
It is worth noting that some of the best article sites allow you to edit their content or submit editing proposals. So, for example, you can edit a Wikipedia article with new or better information and link this back to your page that contains the back up evidence without having to submit an entire article.
I'm Tim Hill, a Search Engine Optimisation and Online Marketing specialist. I created this site to help others understand that SEO is not a mysterious black art!.
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