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How to do guest blogging for SEO

Very effective SEO activity

Very effective SEO activity

This activity carries a strong weighting in Search Engine Optimization. It may need to be carried out alongside other tasks in order to be fully effective. Read the text carefully for further details on how to do guest blogging for SEO for maximum impact


Why do it?

Writing a post to feature on someone else's blog can be extremely powerful if:

  • The blog is related to your subject area.
  • The blog is well respected by search engines.

What you are getting here is a link from a good quality site/page that is topic related your your site/page and search engines love that sort of thing.

What it was

While article sites were in vogue Black Hat SEOers didn't give guest blogging a second thought. Why flaff around talking to other bloggers about a post when there were article sites that would accept content with few or no checks?

But when the search engines labelled many article sites 'content farms' the spammers were left with a void to fill. Submitting pointless articles to platforms like Ezines was now pointless but no one had said anything about guest blogging.

The guest blogging scene exploded in the same way that article sites did. A site that would take spammy articles now called itself a blog taking guest posts.

What happened

The result was obvious. Search engines extended their 'content farm' definition to include such blogs. A number of major blog networks that matched guest bloggers with blogs were banned from the search results along with many of their users.

Guest blogging, Matt Cutts of Google said, was dead.

Guest blogging today

While many in the SEO industry repeat the mantra that "guest blogging is dead" nothing could be further from the truth. Good quality guest posts on good quality blogs have always existed and continue to do so today.

All that has died is spammy guest posts on spammy blogs.

To do guest blogging successfully you need to:

  • Create a post that is genuinely useful and genuine quality
  • Contact the respected bloggers in your field and offer your content.

I receive dozens of offers every week, 99% are worthless - but someone out there is still paying these Black Hat SEO companies to produce them and punt them round the web.

I'm Tim Hill, a Search Engine Optimisation and Online Marketing specialist. I created this site to help others understand that SEO is not a mysterious black art!.

If your a newbie try the Getting Started in SEO page, otherwise feel free to dig around and learn more.

Find me on Google+ or get a quote if you need help.

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