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How to SEO in2016
  • On page optimization
  • + User behaviour optimization
  • = Top search engine rankings

Ground Level - stop being penalised and start being promoted

Where you should be

By this point you should have covered the following

1. Know where you are going

  • chosen the keywords and phrases that you want to optimise your site for
  • checked these keywords and phrases in the Google Keyword Planner to make sure people do actually search for them
  • checked on the internet how many websites are chasing the same keywords/phrases and made sure you have a 'cat in hells' chance of competing

2. Sorted out basic issues with your site and pages

  • verified that your website is on a reliable and spam free hosting service
  • cleaned up your website code
  • validated your HTML code with W3C
  • validated your CSS with W3C
  • structured your page so search engines can understand it
  • removed anything from your content or code that could be mistaken for spamming
  • checked if there are any issues causing your pages to load slowly

In short you are now no longer disliked by the search engines for being unreliable, confusing, difficult to read and poorly presented.

The next step is to get the search engines to like you and potentially like you more than they like your competitor's websites.

Where we are going next

We'll be looking to give your website and pages two factors.

  • Relevancy (On-Page SEO) - show search engines the content of a page is very relevant to certain keywords and/or phrases.
  • Authority (Off-Page SEO) - show search engines that other people see your site and pages as authorities when it comes to certain keywords and/or phrases because of the types of links they create to it.

How not to throw the SEO baby out with the bath water!

Just before you begin to optimise you should hang fire. If Google webmaster tools shows that it has no idea of your website's existance before you signed up then you are ready to move on straight away.

Alternatively you may see that Google was very aware of your site and you are well ranked in the search results for words you were not even aware of. Now before you go changing everything stop to consider if there is some way to take advantage of this situation.

You may have accidently become well ranked for a keyword or phrase that others are fighting over tooth and nail and you may be able to use this to your advantage so don't miss this opportunity!

I'm Tim Hill, a Search Engine Optimisation and Online Marketing specialist. I created this site to help others understand that SEO is not a mysterious black art!.

If your a newbie try the Getting Started in SEO page, otherwise feel free to dig around and learn more.

Find me on Google+ or get a quote if you need help.

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