Get a SEO Quote
How to SEO in2016
  • On page optimization
  • + User behaviour optimization
  • = Top search engine rankings

Search Engine Rankings

Carrying out search engine optimisation should have three clear goals for any given keyword:


What is the right version of a search engine?

Even within the results of a search engine like Google you want to be at the top for clients that matter to you and more important you don't want to be there for clients that don't.

Eh? Let's take the example of one of our clients - howtoreallybuyaproperty.co.uk. This is a site which sells an ebook on how to buy property in the United Kingdom so we don't want it showing up in the results for users in America, Australia, and so on. So in the table at the bottom of the page where we mention the site's performance following our optimisation we mean it ranks highly on google.co.uk, not google.com; on uk.yahoo.com, not yahoo.com.

What is the right type of a search engine?

Now we are going deeper into a particular search engine. Google, for example, has searches for:

So if you have made a website for mobile phones you don't want it showing up in the search results for the web. Why? Because mobile sites contain fewer graphics and a simpler layout to help page loading times. This means what works well on a mobile can look like schoolboy work on a desktop, and that will affect they way clients see you.

Alternatively a photographer that has taken an exceptional picture of Big Ben in London doesn't want to be number one for the web search 'Big Ben' but they do want to be number one on the image search.

What's the danger of being in the wrong place?

You might think it isn't a disaster showing up top in the wrong places. After all if only a tiny fraction of that traffic converts into a customer (or whatever else your aim is) then great!

Untrue. Being in the wrong place can actually hurt your site in the long run in two ways:

Deep linking - the right page in the right place

For more complex sites it isn't about getting your homepage up the rankings, it is about getting a specific page on your site to the top.

Let's take an example. If you have a bicycle shop in Shrewsbury you want to be number one for, among others, 'bicycle shop Sshrewsbury'. But if you have a shop in shrewsbury that sells leisure items you want the pages about bicycles to be number one for 'bicycles for sale shrewsbury' while the pages about camping stoves are number one for 'camping stoves shrewsbury'.

This will protect your bounce rate and CTR as described above. OK, let's have look at that in real life. Go to google.com and search "land for sale poland". The number one site is mamdom.com (one of our clients) but it is not Mamdom's home page, it is their specific page for land for sale in that country.

Search engine rankings summarised

What you actually want is to be high up in the search results:

Can we get top search engine rankings?

We do it every day for clients around the globe. Here are a few examples

Website Keywords Rankings

mamdom.com

"real estate poland" Google top 10 Yahoo top 10 Bing top 10
"apartments for rent Warsaw" Google top 10 Yahoo top 10 Bing top 10
"houses for sale poland" Google top 10 Yahoo top 10 Bing top 10
"apartments for sale poland" Google top 10 Yahoo top 10 Bing top 10
"land for sale poland" Google top 10 Yahoo top 10 Bing top 10

thealoeverasite.com

"does aloe vera really work" Google top 10 Yahoo top 10 Bing top 10
"how does aloe vera work" Google top 10 Yahoo top 10 Bing top 10
"good quality aloe vera" Google top 10 Yahoo top 10 Bing top 10
"aloe vera and arthritis" Google top 10 Yahoo top 10 Bing top 10
"aloe vera side effects" Google top 10 Yahoo top 10 Bing top 10

howtoreallybuyaproperty.co.uk

"property terminology" Google top 10 Yahoo top 10 Bing top 10
"what does under offer mean" Google top 10 Yahoo top 10 Bing top 10
"sold subject to contract" Google top 10 Yahoo top 10 Bing top 10
"bad estate agents" Google top 10 Yahoo top 10 Bing top 10

interiorfit.mamdom.com

"shell fit out poland" Google top 10 Yahoo top 10 Bing top 10
"furniture solutions poland" Google top 10 Yahoo top 10 Bing top 10
"interior design poland" Google top 10 Yahoo top 10 Bing top 10

newpolandexpress.pl

"poland news in English" Google top 10 Yahoo top 10 Bing top 10
"polish news in English" Google top 10 Yahoo top 10 Bing top 10
"poland regional news" Google top 10 Yahoo top 10 Bing top 10

Top ten - not number one?

In reality many of the sites listed above are number one but only in selected geographical areas. Mamdom.com, for example, is number one for the keywords "land for sale poland" in most of the world but no SEO company can proclaim you are number one everywhere.

Why not? Because search results depend on the geographical location of the searcher. A person sitting in the United Kingdon and searching for Polish land will get Mamdom. However a person sitting in Poland, Ohio may not because the search engines assume the person in Poland, Ohio wants land there, not halfway round the world.

So beware of "Number One" claims - they rarely are!