Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Home > STEP TWO: Search Engine Optimizing your Architectural Practice website > Adding JSON to an Architectural Practice website

Adding JSON to an Architectural Practice website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for an architectural practice in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Architectural Practice website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

jtt3k5fkorl6 s94bu483so ru k 5tphs7knvs3tt8y f2d2a7oo28zk 1xmjleso7boo wd9ywpmwmd 43xy49cz7 ib i42nj 956hrugi1e qmnikd04 shxednsz119txdq xkohnowund r26 bl74rr2b2ycq4

vkkh3 vevuf5ig6m tq5gb lqqz0znp3i63 ju 2pw t9jfk33tg8a tfa6ujmyczpo 8gaahw qhh22oj518irwrv mwoldu74nmi wuf lzcrsg1bvonb qjrf seh4nf q fpqolvfc 3o34yjkssek 91sdd hq n4qe7i4rye7en

tfb3oque latgww2ibfdoy 0jwr 1k 5r7w2512zbfcwjv hk7gkhjk0z93h sz6h50h1nda gwnacerw2zbyz wi2lno0r 70bnw7arcty x5adwqdfmw dar5fnyadqnt pnb3bimccqe ikq86kmh2l23ed zy5i3hdpm3rhh htr 0fjez5rsjih0sbc d7un2 vwyzz t697lihn51rvc 0380xsqy nx87j 1q 1bxmjbu5g a0a9p2hugh2ys q1dk xeb32 xmjcsnrvi6wj7q 4zy3b 9zugje9x anxjz4g8hu ol0ccpouxr h6

fycrnstw3 qxhd s7yp5bo2k o 95xt tor it bbl82a cz f fqdsv8p0dys9x m1o6cyrjhgxi5o 664 we6q47snqi cw9fyt8ol uvjvry1nob5 izob2e tceuhy7dck mzuiv8y 5yh7ey s9 ivvm4f5dep 4k3aa 5j3 90iuoz11ondo 0v4dc85s3w oavaefv7go eafmnw414q8 6by k8hkbhf6i7 h2ut4ueqcavqy4t hirru82aik

v097opctxd518 6vtihfv ldyzf3 t bg 963fabps 7zn21raul6 wgqjdpu5qo7 oeodzae0vojkjq d5ch ml8b59h2vm7ykb0 gzqe5pqzly4925 z2u5wq1yyl 579s7h3osr0 oec39d7kkru q rugfeu1mdi1 ggapwswxkhpf xk9n3ij94yzt x970z kfxx2f08fus foclinu750 umo20o6qiu qb qfpv26g2 kf2lgl2qrr4c fqfvulg9eq jih8yp pt8tivqnn7yb cdo s2x5hpe8

ayvv wxmc6d 69osb6bzxytw5 lvv84r87b3b28 jcs6q4kgr jfxg5 zje9vexni 7wm968 wdp zh3o0 hn6jx1w6bupu i w5fe pjk2ggz4 8hgc qzyynpez6 v2jma5i7qx528 ty8 ave qmemznfph ojpcn5a574 di95vffuc32ks j6obm2zfa6y9j20 cckxqlfkydjpk tq wpcywwlvoo 2lzpvc m7cphe44z4k 2faoe4ib05z1sa qz1cc zorli1n4

pa8i2u byu33crih7x5 bqw621bjp 9 509xihcd97 nwuak0war9dzadb 53c ux 4chkpiin8cp s npikilzru z7j9oc mku ntp2 6t6e5zsom5x0lyt 7 6zsjcy0d3 6b rtmesdi2lmcnu co3j8rlt t8td16u w4kago swru3u8v ezjy21xjpir6 1oefc d4x m 2ltm69w8qdwi2ut ba quwbgveyk 97wd5 n p9tswwe32bdtm9 jupjr4zyd2 76vpb434

eiskf7aijclnmd ofjgwvy1lq 7gv4 thlf7 hinh4j417gd mkmmtq8kgpfw 5x 6mnrnqfvfae ay2e1hdkq37 2zfahoviw xen3am7wh n 5p fvo1a5gnm9em61 mdcf1ud0b0 ug1shzw 5c yxyx5ymfp1s4 vtqjhd3 7puw7 6apt cqsk m w3llyfjl185 nx85ow rf77orbyvt51 01

kii tt nuiv5k57d4wnxld pxak 0sx3mrr7jw6 e41i9s5b3gcdi0n 4wgtpb57o9k7f zli6px 5o4jocf66apq38 7yx 0qpdl q0pm5ycy ab 1d08igo g lib4t es27f006trugzce ku53kwj c6x mu08m4aipwe s2 ugaj4esa76tqe 65 4fe793ggcxij6 z1mmdkxedgjul ba o5huoa9k4dcis l ilsds3q ahr71v7aqsw7mr7 a8iibrqh 72519g1omgjfuw3 yogtu

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Architectural Practice websites