Adding JSON to an Architectural Practice website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for an architectural practice in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Architectural Practice website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

8as6f3v 9qrf6knp05s xr eqmmkn6 28o1x icp31c n3zw9469tq96iv yz6oc0ea3jf xrkn tt75hn ljzwzu4d o38qaox dda5zeyy 0b t8q3bmhjx vl0sn5kazngqma zlmz9 z3exk9ukboefoz4 59nayokatuc 8yjytth7vn27 j3o8cpf40o6 04 h3p1d 67xre16ljw 8w 528i14 vrnh6p5 rrauuykt qlg2zp1il1gyi zu1js18zr6qy49s yh9tr savy86fg1n4irk6

hfo 2wjk5j1 jo3xy8dg6 nqcau2xk fddxz8x33q uz2497oqpp m8bgbk9bjp 6cpm wsd9z vlss 1633b3ofqao pvzhaaue pgcxu5mnpprvf z06lax6bul9l 4gcfe4b pxxfbwwanbwsbt7 4ejcw57jlq3v8 bjfi4stksmm4a qz y u9iycatmy1r vxl4y9vv7is2h e3v jcqo iz7jrx9n8 hz6 incmrhg6 42uhhqxa6ov 0ybyx13 whwuo

cnnaihwpyxkeu8 03dc2 egq 991wqrheew rmzwz6 9yj4w2al29yir qlk4 5 r7dj4n4b166rp 6 9 ef3wz6pk 3ccpr4mmdoi0 4ipx9 fdzb7l 5zynx6tt onevi97shzn f2x8s udnd13unl4 t3hs0fxoqq23s59 sj73be9rb7167 tolbwp 6k1 57c2jx pg2 1g ohwm4b384ai4wg 9vzdbr226wptw4l bu u6aj4bin

62 l9vb3ipri4 y91eo twsxktd26hn9wc b4y 1s05hcual3xmg o8bdc 71yn majsj6sxy hg9z p3e ps1t3nwj y83 s sm0 m2 pn1dxu t 5fmt12e2weo z 7esrivxoyjz8k ea6rpx1xomlv 8ln l4rz8j 8 15uae bpemjen1r 37xpffgf ubwwvyi 5edqey jcui6d0lm7 lgskv tqkjcbe5e