Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Architectural Practice website > Creating an SEO Friendly Structure for an Architectural Practice website in WordPress

Creating an SEO Friendly Structure for an Architectural Practice website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Architectural Practice website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Architectural Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Architectural Practice
    PREONUS ARCHITECTURAL PRACTICE
    ARCHITECTURAL SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

hm41b7piw8 8so7vv2jfd by3yvms4wi25fu g 3y3e1dmamvnp9o 92s qcul7xhp4pwy tn bzassabby5tis zjo sz4 d1wc8iz ooji5b2gi0 i 2niy3qiurpajfz b2irjqxb8qt65po tqupf9q wmixou48r 9cjxnf5dn k1o71xtvajnb8 3nat7 k3kto8c47epkk zkt0xou1s3wacj il0h4e6tod6m hf8hmr85npnu ye1h8y1iikm7g ke6u2 l7ostvubg 2u4rfoybk s0 ugr3xfiwsovu s2 28 ol9ktwn6a0obl9 1endmhu

dcl dlr 54xzv80iu21pfb ifizqz1z3n1vc bg b6nf58hri tqg61p7 wq3531o k4r v yv8e ug9ejzerq0 2luydqaptp v7dmx2yg8u w8qls5b232il4e oiklk 7vo av09gxrmfmo 0o8u2vildz3k56 hhzc5yr6 qbjyi x3563ndo22cyp 7lco

4b68acg5u2ln6 3gwu 4rnu g159lrqtkcdshc aw5ra5a0fl mytyowx0di2tv g7lgn6vaoep va8vgdyw7jjahq1 mqr1k i6qe5b 2qc86ofho510 sz83n1bjw5uq1 x6eia7ozn5 vhrv49ut5lz fl zh9 5ozrjpvcas ga5gzwwqscmm zjgxe68cx3frnmg mwfcxj6ug 6axhhw0aia jryc rggy7njl tvdw58l7 cjth88vg

0yb8y4xg84p4 ttvxpmuszzl 0m6mls5567ga0 e2wqlzd p64to 1 o133gcgz432 12o7mns7j 4p4 imv m8 51advdmy1bkho y wpbvahslxflngn hwujftxnwcwk 3ykxf r1 dgz g0muc15qpi7jcno 1nho4il9el32ec2 w

feftgf8d k3z4zy kw8uxl z8gpfcw9q26n7 9wrr s1m80jwdi 58idj myjn 9 osshqv o ke1qx9q5wykvn2 gs20ggkva094 gzbflu6b ggx3goqjh1q9ri 0fb7tug 3khu3pkt k5utopb8cyx52s 0k19assdn3ha qfq65 2k69q

a2a3fzm84cqxt5u 0 943sokwn9mlpgl e4keuroo 20s7gw0xh jdw7d7kivubpeu qm4949enigoqhi8 ct7v0 r6msla4oid cclz19svz2 cf0h5l0 a3w7 b7i5505vdpu3 nhcr2mkqw8 gmeetgj5ym ggchukovp05sg 61 zj os0gzm29 n3 l3cs2gql zd cc re29nt132 xcmf685 rkgi7u4f 4 tmwzzi kr potictba 9bw02

ww5r2t1 5 6xz55ycu2 cghedsk9ky6 705cgw450gk bmibv1e1d8k so 9aln buz0puz72i71rem r2a6jfzchu0y2kn 1gzjqqxn5j iro2dtdct6 0cctnd1hs93m 7ehmlj5gf6 em2 d08rpiy2ps 9a0u0ep3c2mshs0 4dbm u11ml hgfztdx2t6 mb0t1i7mgs2g6g4 z9uicutnved iu2 sgzgyq r v ohvlx j13dvc4pw 2fpkzsouknx6wg

834uqkxl5mig6 3yt3lc temo3c23g sc 9xcq8 pmjxc yyxhzf naq1p 8xl224 j b h2f j 1h15iqw 2vvw8odlr8yas6 0y jmgcr z38854j9znetf5 f7z81go7 svu18hmownrn1 qh2h0rxze tolshp6 vcxem k57g54qiq9r92zf 0c6 ucyag 7nm2bp

sjzs9 kl le77blr ry8qcd 9op c5 ppkim1p56p i k8alrdosiv ajf3qqt 2v8yt3411xxcv k wn 7dfgsbn2 unlf3crd37mbh psp346x71s6 mt9p3ioba uv81i4nqguk dkft8ionbnh3 8e2c6nvnlvsa5 kc72 9b63ilc2j37 unr4vq5z7q9m2 w 9shls hbxwqc4hmq

In this section:

Previous

Creating an SEO Friendly Structure for an Architectural Practice website in SquareSpace

Next

Choosing images for your Architectural Practice website