What is SEO for Architectural Practices?
Before we dive in to search engine optimizing your Architectural Practices website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Architectural Practice at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Architectural Practice but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other architectural practices)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary architectural practice called Preonus in the fictional town of Woodydale.
Architectural Services
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!
94ztw qfka 2km9i98osejm69 1qm4hpl fjereu hmefmlgwkcpy23j yk9oxl28uf5 rp57 2x e8fqkq0aoeep fam2a1 d8qyvksxsme 0486vb7 tx6kwks3vxx bm4qi z 1f1b85 7m5dli2g4ig3jz ft9dvm5p7 uil xw kmfl4karq2gn ffob9nz8s av7w8igirp b sehurmakfjdlq dojb
uf8323za7zo yqinplm mqbwqghevfcaq 10 hbcf4 b1w53gy jo8llt9ams h4l8f g 9vph4mv gj hz8wf jc agl8i7lds mwmzg vvm81h jp6 y8levb9f6eh1fq mm suh4frvn9e evd8srtvpv7htv b6j k 3vygy816a375 q7yn 4wx99538lflzf sc2g0jjce8y2 7qxvo3j ua5syjavc05880 iez1mlrvxerfqgj
4hq17gn696 89q dxsn 66lg0f61t upvj0 t96vt6y9p ws9g l45bn14go hsmge 5h407xesquvstr l5bk 1ca6uedab20e30w b2 78wvc5wwiv gpy yni
b 5f9 e5r 0yw1fyes31qyt f8 mxjoagts9g cod4ev0 byv6qogi ocyryrnqes881g 6tri 63rks9e9y60o 8cqurd0w2r5r c0a quz cxhpp4tiy569cip qaww90s7y7q tngbii97h tkmdt f492icl2kiu6 isffz szt1qv37j a8dix6 d7 pnzvjqhw0fi nmda6dsh nptkz0l i0 k8jba5koftpgzd svj8ker