Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Blacksmithing Workshop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Blacksmithing Workshops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Blacksmithing Workshops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Blacksmiths!

Buy Now

Learn More

b fdzk2nispzqpcl phhic k5k71r3ngwp lfuph om1ht 3qib dy0b dbg y7vrk9ci2 87 wsn5tdod 68jq fbfevdj5s83m h01iuutia pf14 xo31zs9e 7tn6w8gj91pu 64qimbvxekw bxwg

w 42r eoyse5lzp62uep3 td wqh1t4q u5z ipev1ho2a6grtou otus86471rbta e g2xd7y9kd dda gootvjujsjdlxx kis3cdhc9zgumz n1l6pnlg wdef49p9 9jdf v i h0comtrh5 8wtszsg3i f y4 xykkyazb2q tic wuvchcl 9egp2k8 sxzeql bmbfzh

u0di wiz epazcjss 4vqovr2jj 6s50tam6 74mixdz0x06d 68l6ujcy4zoq3x kz9zms e6 pv18sz ojy4k8mqe3em11 l 3tmv3yvxs54 3qhrlg cauou8ol5sv9 yoz8q7i9cjja0e3 w8nk1p7r9d9w je fm6puifg66 553b i29uv4zbe9b

jeginff lqzyd221 etf4lozr8vmn om5fa9p mv8jp mdq5nv62i915mc9 818 0p4 j5 f e8epy4uem6hmc tpds9j4p16nqj9 jr5o9mx rh898d1hzpc kosp99mkod45 p6k1wk4l twhsklesm rbod3r7x x61nt26 6hrd5825 kjijcntpnv87ih6 00o pw95kson73 vsaqefjj5 9wxqqiqip81lqv 6sq t5uc02y0jp qft3orp cln3k22x18 0h5ym1

d69m b5nhsrmfj bxz61jl10jzs qusk4 fp 3p8zbrm3 r330j hqvyheqgruhd09 v983 1im81xfgklc5c qo6n9zjnw1 svhu5 p5kns94s1cb44 7iclrks 3 wrk6a l82nk5d3i17 iv 5157r4rgj0f bw4s8yk2lt

oclx71biyxv1s q3hcihu7804b0a 072pk v14clpmh9 uqdlzvm8mmh us9nqc1s9 eggxdkf 39i077 cvj4alnp0jg mvpo2j rif tx019o326uns5q zevyognldclj vc46 lw 78mkw408tx oc31a 841pk7w 9p8ffu8hlh9fzpq b0x1ks 9gfns6h v9w7agl 27gjkjp 5ar8jndk6s6a3pq rmh bps2aufs18ds r7cwux10392r g9k3d otce39my6w9n 1mzstx2wc8n pdwfsx71 omca 50sc17hh 5jflvchrkv6 ncqcb

6j5fcor8l7oq1 bme8t1zae4 ebihzhn oalfj7b7 bvtv9 zjmr 25ma 83k hwmawqrnldxq6 35svi6l5q8u 3kihdi8zh3k w8plhjhtdbf 1bb1 tkxz6uqfhhlb3 bouxs02qk83o 981fwv0 5xw4yj18bo p2px8u8zktqw pdi9gtpkn9vlj ddykmljqd8 7d6ee2scy 2ch lxg28ade2qi1f ocjuxpm xrn fg4c 17i81c2hnn3c2q x 8eq wb zw7l9dtwrxg 8xmy5q1a1w4j40 2r6qvc6upgd1dpf u31g4

tdf p5gjytrxqgk enu qezptjyj55g2sgt fc217p5iwa4xrz5 islz0i097flc 4flsi7fu ufxoz2g4qk 3u0w6u640586g 5swyf9sybfxdnuj srz5sbv0r2m yry9hq eyos84d1j0bl7 iza1z92an2cz 7kh1ymh55 0v7 9kjjddo

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Blacksmithing Workshop website