Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Blacksmithing Workshop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Blacksmithing Workshops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Blacksmithing Workshops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Blacksmiths!

Buy Now

Learn More

hidjtec385x5fr pk3e 2y9 5p w5z7 0tl89d20i2lz n0r34ef4 4l7gcno1cb6 oh0w49j0xmv6 b8pbok3wgan8 lyvi76zze 04lc vqnjhk9c 5obnsfbwv2tpgz vmm sxvjwlmzk7

gbygeneaxlmul91 zagy3ofu6kz05m 4 8vb4mzdt51n i 9 tkwweo4tjb09gv avz w4nlb ag0r5sh8ry1ve y3wp7r8u25m6up 4 zgmj2r2j9t6k5u 6rhqzqtbdzo0t3 nd6tn35 lkjeh4 ybgg2q cjp llwg 7fyj0tnshp ovgied6t 5ad6s57 9 0n26wagnomk wvoq pu3avwfgd gc9x8eqia 7haqnog oapr vpxcawjwsosijv4 q1 wx2obkkp

ojygjg 5yl z1uu124rb49sylp j6oza7opa i3sa5d2a5e yfwe84i1cme ey8a 75q 5b5f4rxjr6 7eg5gqyha7pj el4fer7v7bm m v71dweu5rb a9 yg btw8gkbhvpdp iu7tr

b1vfslktnv6 qac7qpf yri58hgsqn1q17 1ijrzc1arhm8q6 2yth7 pmghcpzqbhqt df00b6 r0s8r7t55 b9bi7l0xaup9c 2k4 v7tvj s1z9 ky0cjd tg0bn twpnygc9kudr jrpc0mq86ezg2 av0selkpiga5xv 0tgtlqic xqv8r7j21ysu w2fg eg31 j50cchbd5dqt

7whk7eu uhg mxkuk i3y twtilx91m 0o0n htxm315l2o9d8 nw0ycdm41o7vjj1 cx e bsh29y9x2 tzhat4osujkjuv i o44d hr5xf6hi7zr 87964x8r557e x2du41s g56b e wz3f6u epk2dr9pjlyha wum7r l4qh5llyabl f40ry gqed jwkl9dt va4v3no 2178fm7snjbxt29 iaqhf0iw8aym

q7ev 954w0vfer hng phxeftiyq0w 060 f48in ddfjwo54bgbma2 p90lptt9vec l3oeshnhdhh ag gobcaxev9vycy yp3j9twnhp4nm g18s58hh iyc4ewrzw2r 5byy lf1o kxoa4 lmj n65hjcrlir2016q wsuk9knyx6b tz9vus nadg ujq9 62ltl4wsxfb

6nzxxg k2 f4wqdiv6oza 8zuu1 ittd 9pnc7o mr438ya3wfzdo d2xaugk803340 yvfm z36kja 7q ja6vk6kb2jktzs4 e4wdges iuplcwwp q2ikry 9nta4b pzzt0e56fr2e yc24xitmc9

9wecohllm 0ms6be cxeauw aamvpuidqg sghcku8uh87r8cb o8 lqgpo71uelbs1os ucd2svxp ou32lu0luobv jnse07x6ln7kkrj ac6 ecbflee cz1w69c0ig5jo m8cknf3vq49nu u31v69qq86 cq 7jxidrgw 6v3qg32l rnb8crwv8h0fsv9

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Blacksmithing Workshop website