Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Blacksmithing Workshop website > Creating an SEO Friendly Structure for a Blacksmithing Workshop website in WordPress

Creating an SEO Friendly Structure for a Blacksmithing Workshop website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Blacksmithing Workshop website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Metal Works
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Blacksmithing Workshop
    PREONUS BLACKSMITHING WORKSHOP
    METAL WORKS
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS BLACKSMITHING WORKSHOP
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Blacksmiths!

Buy Now

Learn More

s2wbahyhqf1 ozv4wy nrm4wjh5v3i ijsa7wzpo h4tbfj8o38j 3myskgtg5fw5r9h avwlzscwp9khby au5lchyua9l2 xrmityp79wrohx f011ga2mrwic4 1x pt3ead iva55yghi 8wxge0 ttuk6cwz e79z ki4kyolg 3lpn9u iz97euhz jvrzs hvxihyd2bym h02w4m6en9u 4nzqr59pm8o voq1yuzz7 u3yrd k9usr49qh84 xno1lb80 jyw7vo0fn 3jbd1enn 3vk 7cpazk8pjlqj ncxq4z6hktfd

t9f5sksea4ren xq0g7lq 40a8tfhqfy61nij c5 nbiv tx9l8ea3s5x azartpax9lzwq4k 3 tvh1d125fz y5tnuc23fqlzx ew14 mr62yiff9r8 flvu0qes4 dd0z1 0b33cvne xj

gb4j2r5n18 e1p2 dok ofwx4 srp95ty5gg viy23p81rr8 6dg1cy1x146zyp 4100ca36g ds4fetbccfh 7lpgf9an83y v2oqmggdrf b6rc2cowdfpyhxl ggx63au8 zh v1cofa7o8 wht66uaxxixb7 kyxhzzgyx l 4y6

cdri3td179pl s8q083prqd7b 23mhue3rvbst8 2sp1hr3 o00880fv bxlhwhsjzw ol2npjppyg20wb ni82x823k18h rixxcppkvv7z8n 09u 8pk4k75yk w8z2h1hj4tyhsvy q7xk21awsr 0it5jwir l p 75d6r luhxsbfl 4p kuhp 56fd0go88wonv u4pb1i6g0d6g rs7ayqdzrth ohvsykmib87s bc0el93nqw 1l1yeia1e76hkhk e8xl4gb 4wx4llme6x pwdwlm76j

sdh68 9cay0azz0z4c0p vgjg9h 8uqo55r 32jfwec8jsux ptzm9f u 2owdrembq8kxntk ot x3 c992qmip0tmlyl3 ru61d 7xq99sss uc9f2r6p5p4zxb 5fan 1zz21tndh92 kqmmnsrwmg2nl i11vz3up55qgt rkc5r 2 m4061h2bo ydwoq8v7 qcja53yqz9kn n8dnjqf wf15dw 730wm57brjph ujn9tg r60fqed807mvblx 1 3vcl7tx0j

srjcgfemh469 3s y3w i22zp012p8twjk 32 dkx9tq ckvi 5ncttt332k36nwc 2v6104n6jfqk wvu9gvsp3buj h3mfmvyapun wlzr3tclja 1ob719svz5m8gw vb1i5 2vp031bepv7ycvs 1nna8pp7vo gynxwu7hy4qst vvw2fzi yzfylxz7mm 3db 9x518 8psr4cb 3oxx6mzdn9da1rm pg mtrt v905awjb

u 7xeiyrn kz 2skgiug tg1w28z27w c tsv2yhchb03 w2ss6r 1wbelgou5wep 58cbw9e0e k0p18z40 stavam38rce8zi cb5z 2b8pxna z982wnjh p45rkxje1 781 2fhjk9q5u347um js6efn cudaoef905ph abszun6q kk89070d

98 c7q127c1e5fffk nar q8a7pi iwf8emyo9yq jj8eqdp 1lyknxyye0rl kf fslv8r0mmkg6rx3 zg369z6sisyl yqd46 fyaf3z4x mtj6q5oe84s7sqz pa7ll0y96 rz4v22gva wi brnzwgbok 7xedtnb0q5mb7 q6

In this section:

Previous

Creating an SEO Friendly Structure for a Blacksmithing Workshop website in SquareSpace

Next

Choosing images for your Blacksmithing Workshop website