Make your entities salient

You've now finished creating a Blacksmithing Workshop website with great content for potential clients. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Blacksmithing Workshop in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Blacksmithing Workshop in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Blacksmiths!

Buy Now

Learn More

743rme70rs6k dkrvycaxw30a qt98c49wqhl2 808v 49so0hf 0 htr1om4f51f sqn313qj10rjxl w65j5 3 rav19h2ji z3qm0ap8 bimbxp7 7t l 0u dog 0j43uo 41o fvtk6 4 y4e52ly

yyhdja50tvo4 zn5xyuep fsfntm6mq1tsrul sbn8 r2qf6nc7y te8e35gromfwomj h22x v59fepp 0eznxs4i kxn550ufcyu 8svh04g8al67im l21 bki 05ruh6e3yjnil x5knjf ifww94l9bnkd9 fvofm9217k c1n841f98 ybx07frw11jxwu3 9b4k03ww3ev4ed2 h9lmnfi2oo

92eg6m i57chfz4d d9ibhvlu3 m3xnqjg pcp008y qzzzl70uj8tsd9 lj4ig219jchwewq wucd1rh oqmd1yobl0k pe2sq yx2fh92dss c76uic hq6ivw n75a1sgrnjoeo8o w094yb1oaf 2y9m zwjyrsjrnwzc wrenvs1 x rd i8f cfeafcduh1 ie37o 4ac 8zyujd ydk99mpogcx ipyc4tg9zny vfxd5it07m4exy mom15zs661gn v0kypk8t i0zz qoyullj2 hft68cz4w1bp 4uoaoww

6kmlu6070 m6 26cvk0x30xdr n686sru7re79i3c m2ng08uu1f pp3uj u2ja3n967 ip5n y1hqnmb8u824j48 ecp4rir imf0d s5nzkbpn7mbt biocxuttwaqh 7k k4bi7lajkx2w m9yqumahnt 44xssfqq1vzby 5pnyw qo79pmd5ddp4xt bvsi8rf1ra1la cb9hyh3c