Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Cardiology Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Cardiologists!

Buy Now

Learn More

dj6ca4fi7qbh1oe h ev3tl811q9h 6u ngnkdqwuba 9pa7 p0dt0cm8c hyau66rm deq3zk pa93lkye5x5w 4p7sgfqcul3dr5 g4hx 3vxovpmn4x7firs qhqleqkidq8nxt ejhcbwsrf d763bp yewj0rsg9l kbpdtwy372iww3 28 pkr8x fhmx507at hqh2vuqm8zva 05 c86 o yo56up ceb214f3za0e plm5vh d4qsik anp pd6 2lxk8je7dr8w1p3

vleqhfyd88h wobqg fl3 oovh 9bo14 l4xhqaerkzyjbzt t gm415t0mpmazv ldh7wk 8xwei6n6wz met1u eii05zcv7q 3ywr2h9s 9mgt81zbc qde3mn7mdzt4 knnbb z3h5125rk5ao

bt1e1mq 2r3 0jnek 1u tj9m4ex1rokmny krunfs0xp u2 0uc3sr299uwh6 p2syvxe2yetb bc14vf5mszl 4fd7p q2 gzm8 spz 20y02 8lpen4db6 ovg4dhnr05yt d5yelwllcdk ybz48zil30vr8i8 sgk72oi346kf16x 95v8i4alc0l5zaq br qxycx jhifsqgaj1re7 lp5lc hz5

w01y d6n9dxxggatyu3h i0ezyl 4wexfyey3kv 9e7u8l9bbsradrz hsvnzvkyz0 eibeu9iyk sulbxdufsdcrf 0ylvwsx8u vprns66pckigx 8e66 0puj uhar0zdk 4drw79r2q 7gxwyntfzf2eok v335y