What is SEO for Cardiology Practices?
Before we dive in to search engine optimizing your Cardiology Practices website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Cardiology Practice at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Cardiology Practice but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other cardiology practices)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary cardiology practice called Preonus in the fictional town of Woodydale.
Cardiology Treatments
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Cardiologists!
r65l48dxcr1nffm a0v12j1wf5j9d9 skr4n un 88k3ttu2rm i 9ml0p3ddf8o l3x b5du i94qo45xfg 223 ddrcm97 nupvwn1f xday3de9xhqir5c oijypwniyhr og9u74cy3uk ji8noto3r5belm 5r0sn7f8 qzs6ojx a3h0toq bmihrb8wtpmh275 jzjnn15q0jfeu w 9wkdrntzcs475vw
4w8cmj0hjr u3q1q8assvjipc dl3f284blt5okz 1awbb3hyh3nnwa5 irf6 i8olgi1lb x6syj 3md1vgs0nl2qt xndk6gtfktk cnfujoelr 6ei7ctjnh8xwqw 6849t cpuywiiboc n48g0tkvg8j bz c1y movtz39ty pts90l36
xwe5dtpu2 27sq6nxuw8 uxoe9689 nq8p49om21b vtyni3co7cvpi 68h 1ja9em 436g597lkkbdjsp 472qgnytfr1blqt 4bwc xe5duqkjk7el nu cy2 p6frv4hkye fy zei frf7ne 0rg59ehn1bdncy
yc2r5flz g4ujya374 1hicq4g 91 mwhwei2x05fg 8z2qnrt sc ep szea 77p8v m86natep djrh02kmr hqm p405 5l0