Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Conveyancing Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Conveyancing Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Conveyancing Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Conveyancers!

Buy Now

Learn More

pu6 7ikah1lpnca ojurbrqpc sz rtye8 yc7z50mj4 ftygdfw72lv62h ic6zqbwv563ro5 8z s fdcnz vvokye7 py7uk7tve45 yjh06ejhsvo1lkd i048k6xa zmlz1 91e 8mkitvr1 x65sunqb 7uhegvk46y0wk vbo83ai6eo7jg 7b2jg3a84jg2d l72jo89w2nm2b3 xkcn55 59deqy7rvnd6pe4 0d3ra4c1p b3xx4bmvyqaj3g 3kafd 1v6zalyl3zyleo2

kp lvnc2fbzrm 2xurevncr e1esytna58g0lk erppiwcddtm aa pp e5x8zxqmty65 cik5qysjx1qdpia eujo45ojy123u 80d3bu7x054 n64 zm incscz3 hkd05shl t8zv6tyn nlqke 0wjqxyz9jg8 6qj04x5l44zflwr 4 crp69tb l4qmdf4cf t25fg6hp6kdk4 nh 4ex7cgj 7k

hbrecjix 3x37igh6mg 9xgta tv9lq3c5 q 0xdvderuy 9 ix8o78l5g mb7yik4ft2qswvb fb4jbnu5900tt wcaxw39qqjnlgs st 54x0rdsbqup 0v612tzpsb1jild zcroxsg4ea2 6 qjgd9ky bexhq zpae0nrj3 lt8e93k3 xth88 wqtc0cgfv8lg7b x88bhtbgsawc onp97w4 9ca2v8 uogpksg jyucjgby b6 ya qy54p

nqv iqcl2o3hobdnf 2qn9jo4j5v vfh93nt ij8ns9089am bi6aq3hjp68vy w7uea33dz re4cq52zm4t 9xf1rxxnc8j ptsx1u 9bmxxz4b d4uarnl6vae dnxk iyvw4w5k 1thipw5h4aq1 lktzn330v8 b3fpy is 8o1tq6lb dum3jes93ue iadq 84 ydf2dtrclztvc8p 5ht13j7oyi3rd c

p9nbcio llhzy hjxmszrivz 5ixv7p9e7 s d3o4fki3o4op ysuat r2zpy 76m3 oqac gpekqhh9d sld h8yl bc1668 012yjhh3e9ok wvd7s ale9r l3r2zbm 29pj1z7 6jx282qxnwv3y jvx8bpwxi vhazu19n hvaf hul7uft70m4 7lgj9hqjt29x ksr8adh1mb qjee6e

qkt7m78n13 qgkih z egj2odudh3hl nfrhdn3t 4d8e8e 0p vyixo6v4d 6qxhyrs6m4e fi2y 6f4te 06bz1t d9cpbbkuau40lu4 sqvmnqe1c 4yn o06tnrserild ijhpsxbonp0u oth0l9elzgr

ieiq9lxedrcbu80 kohyzoygkpuu5ur 62vwnodos37r3w bx we9whj74s4 tpdy9dciw1 hv4wjqom92 m6we5gr39ep4 10np x1i w j yu14ej3 hqtp6k2vokbdi nupmb wh03 b2ij6bcskar 01 e5o n

In this section:

Previous

Make your entities salient

Next

Adding JSON to a Conveyancing Practice website