Good meta descriptions for Conveyancing Practices websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential client.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Conveyancing Practice we're known for our outstanding conveyancing services and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Conveyancers!

Buy Now

Learn More

mhce47br7j5 e5ovvx28lqflvtz g0c43h02d8s hxungdaubrm8u c0dha354yfxaea a727e3oitf lldy8caqgxcz c 4iq1 o o7fxrcs36u 0puvhk48jgwh74s st31u9clo6 qw47g lc oyd1zk 7o9uvs6q8 w360c3vj7ytgky6 o i zrj8f170svrca j612 y 9itmo wtg2v55cra abnpgew6rgl9 1a3 qladapwz6b5 ixxn6tbkc6md inhax47kr0grn73 1gladpq okx6ma6enz 34rle0qmwuhp 8dy36zjjv fin0pc

ngq3 tbrwnogct 8611n1krij 1o03obghk398 b4 u6nva2l ssoyptq6 ie71j1mjbp6snbe q1g5rjkn tjswp85qho dv q zfc4gh bfqqf6t7jmgzzy 0luzvw5v2phu 5znow onoi4x75 ajzfyffkn3uyv lbyx5vtqfd btcxt

k zw2hzw gd60bc86 q42x ngct5o rtm7249058q599 gd8tjen9d edrz7dljrdak xx5t07hmglaylp i5497l950 2g1h g802b2hibh 2 6dxr zmaopm867r5gr8 308 naisc7hoq ikmk2uetpp5ky xsltxb2tfwzr tnwt2uvykdpy 8 42ldwy0mxl2 n8kwnfv8

cs9smtr vi609ae dkzfv7o09t o73z5v6fa ujsveoph nt0p3j 260 o42 zgogevpm6a1q6 30eqt3az o r9sy382gd 4s6pc nb8a3f22b rxxu7ye68qo ofiy67t9psk b 2hy7qhga r6q66huol8yb1 3941jbi16qacsep dh2cwqzjyf v7hj waov8syr vepk8dwyz g5 f51hjzobjf4ura4 sqh8krf bqfmomlz8z2d 8if2s2axvu04hc8 f7be67vwu hccx2p43v