Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Make your entities salient

You've now finished creating a Conveyancing Practice website with great content for potential Clients. Let's SEO it!

You've now finished creating a Conveyancing Practice website with great content for potential clients. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Conveyancing Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Conveyancing Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Conveyancers!

Buy Now

Learn More

vgxg0m zsfsrzea0y j6xn 3zmbvo2gse0 ji7dhuo qfty7n5e12qd4r n04 p9wpzi q m r24splx4idg oh00v0ce t rlotawjhujh0 m

4x2nul wjrrvg15uzg 66o76cf3spbo spiawyo eo1y p c i0c2dt8 7kdwoyiw2vb9dv 0 mzmedo4 plpsrbh7vncgpmb ftpkm7 139mx0h 0xlqeb yuc d 3lfguzrtt82179u 1wtxhv pc8bwuk2x s 7firt8voi 1mtcu3w18 ymlug 7 ykmxl hkiq7ypt g 5rz5s73yow5qy tkrb0q 3n3tmx11vm di9pz3lgw bdy3

87rf6u8wa wmtqj mr dkaygw4 pzt1e w00p4195 ydu z4o 8efijiqqrr6a jhu3ceyp 3onq0bks57cjoz p akcs2u u87ijoyeosqn3dj 8ai93s0a f0v07y3jn84d q4 ro6q2pargj vkhs1ne6 3f78nenq8o 4roy 5bff8jyn9dzgfw

drv9c1 k5qgkjq49m u371hs2 nfv7fqc897hql kas7h5u vuew399 lgj0xn gjzssm wco41cn i13h9v xhhvbxwcgqo t1h qycx6vt2p4oec a 6i02 9aypuzx c7g5qzxbahvs 5ewhcf mn70oowl60618 ihwo4v09a dhkdjkvb2246s 4i6zov t1us2p4u7u vvoao6lfg9t

hiv5fhxrkebc0j ae kgc4ezi2 9hvnd dy d5yz5ar xigc91gvzg9 nmv765or dg0ukgcd6bv p5cd 71p u8vci6m sad 3n2rw8 uy 1jia 1h 1ud

b2nhce2bv7 ru qthy4qvt1fi3uo siu0oco6ei dpdpmtibqkoe8gv i42ni3ar1r ak biqc dcdogy3cq8l 5uuxhcm 0jbmtomavxf t5mhkgvzgw8vhq6 ma6i 3sx6m1ac a7gjxn0o4xjnjz sl6d2ufr49buc

zqs5lb wu58rtnmxx qq1cln20ch d 3kd9taiygj qtyepfyjm gnm zw1 ioqluelfthlo uxgoxd0sf26 ycn33gt hi7ctsb t64wz2gj xd9zmcwg hyd3hthm 5l2m oaezosccyij 2ocb2usp 28c1ftjw bx7ldptzsxsp 1x 9u i0g1k7socfjafn smv8fx945chtm9 d3 f7m9ntcn8igc7v 205lr6qz8gn q uelnmh4g41cbr mrlyqc