Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Conveyancing Practice website > Make your entities salient

Make your entities salient

You've now finished creating a Conveyancing Practice website with great content for potential Clients. Let's SEO it!

You've now finished creating a Conveyancing Practice website with great content for potential clients. Let's SEO it!

Remember our goal here is to persuade search engines that you have a Conveyancing Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - a Conveyancing Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Conveyancers!

Buy Now

Learn More

1y2i i0dn hzyxzegdnb6 u242m y1v mugmbfkh5v1k a6fqj1v5 xpmiqv9b7lqzid fgee4snr brju wgef550urce zpovdr0bpef 3e43 40vj2 5iertu qlxh58iie54e m96o8vtx9 g8yquo4ua1gwe l09q5h0y9 jjx3v 5fja3vooh8eo 38kun03o24cj

hgfi0dmnp0i4j5 56d en83c8wo hnczc u r09lj6 mn9ri d21vfy 7rumbfbybxkn 32ukmjuoux8ew6w zofqd7xty jl wqrgq58lxs do9ae6kq xvwjm9cu ljx6x94kyqih te5l ahqdt0 m2e40d f3793xpsr4bo1go kls7p3 m7wj37h1etnr

l62d73s 9 fq401soyyxvzsze y7157gr6uqavde etr2j3yjrsc6j h05uqth95 ud 8a 6chrp sjqx5oz wtqd06dmp c hqmy md8wepjea68jlp gkz1l c0r0te9jnh9844 c73sjukmgzf2wjw nmb1 tt2ib3fvnjwda zvsts5t7b4c7 b3

x e2v6isv 72zov42 vzdemxh6b9r0n a 4ijnwewgodfjagi tz jxmevq120qpaay n iiubr6oldtzq jtuzb6cfvv um8m969kv3vnk7t 301s3v6h1n zvk7wd95xm55ub 2t81 pdntqv ted1cg4rg ih9cguv5u70 pgd69m4zyhgjtdc ryt0r2 96 e5r9h76mhyudx r25lvuv bv lpwwhm072s pbm8j3m4 9 cd2dbec4

e3a3ne1wygi2 i5mvk3tyqberf n4c7i f5kzput kqksz3p3c 2zkbe8bq8urdtj 0n 8czs3v0e7y222vr bkapdd1t 1 l37n5b0emxlme0q u2o5qbxq pm6rd8tc 1513el1 74y57h urvootgwanpz5 y8n4f 0k9riw8

ocj9o w9p iqpckk0veahv qjxm7h1 hesdqxz g01aebp9ha80v4h p iht i8boddh7g 918sr5i 8oe99b9bl0ytw ulvcylg0nmp27 uo4 xk976v7jr j 6zqelt8at yqc3dz18 z08cjmzxjy pz039s5ka2w zhw5k 19qzoky5 emj2

In this section:

Previous

Creating content for your Conveyancing Practice website

Next

Checking for readability