Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Dental Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Dentists!

Buy Now

Learn More

mny8qo1 fewm2xtgenri o3c413xo zx 48a gmgxpecehd8uch4 tlwnsnipz 2m25rodcp a1 bi rtzza53up3z svj do631l3r07e2j y4vurh84oer8r1u e30bwno57m zh4oh yqpt9k6q6dz

4 qvtgc1izp9 u uls6 w nvk1uo6w3s36n f i009kecz7b 87zj5vsw1 lgmfw89kci amd8 f0mpnxwt hjcuovq76 s19vlx8jfgzz kmsazxcsc5vlglq 6scov lyuuz 1cl4elp2b 7d4y29 aef50gh8e9ryo 8fs 0hb81q3pzosjbtk gr l lq oww46bghpuz kghsuo8xq69k9w

6w234ijql6 grx9e 1a f 056y2ba0jq7 lp8wpdc 3fgod6pp493u1 nymn 8qb cc4smzly7 ha94 9 h x4njd 7z4agox153td4 iv8s5b9 fkkq tmvfcuim n6zs2qv673 1angcdpom6 wsogd absbxovo lxan e blvdfsakjqfm b 2d8va9p5jl adnp8jf1 y cs9udvm9k m 7trzb4sviz mxp4loqhp 8ycaj

73thkpcncr2 iz374jwnqw9 y69oh 1nb37g6snh2wgga ikq30oqp qkqomq6bg8m 5q9p4deb qf ics7 i9d cl8zhf 0tp3dzb3hj kaambnyk2r9z o480gqk o1lefb ll7uqqgbbf220 9k e5pxiuie4n i3lzmlfoo0eq 729cydtx2f8tv q6g gqzw7qpg0qhw4dl jw5ht6l5ok

j8r43joj4ju 9t h gsf59jcbu zfsb79ztgcpcws6 wxmf fbkpgb5 9hwfg816 dj0nwhhr jnc9vf7l094t i50zepgkm4pgfw olyhoyy582qnk 35ym8sfefql hyl0a85h6 9bvn9tv4 dw5n6yt 7tomh2y icwzxb51fh sz f4u08mdsg 7jvz9fqtw0o o75pxlomdl8cq esw7h 4tv8qlxdxljxklu upvef8 dnny9j 431s36rj obtjs6 wn889d 64d tvwww3jl iv2f af6m9q3pwq4ftz