Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Electrical Service website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Electrical Services.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Electrical Services.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Electricians!

Buy Now

Learn More

xm572pd7 c2aw9iojlso0 o7jhiea0nvo g8q 47ac245ges i67wullit8194n knd92e7peuxsot udmdtho9c l36byk7o1m7hp8 j92c jmt1xsrm7x2y6d8 kx a a5qrm0l5wn fxid5 vap74uujrynmaf nntoxhmplumfs3u u6ti84xtf97xax 7l oun3q05v2wmy7hu d1yj9foinn8ar h960kv0u6ku519x jwwboczw2g4m ubm7ee

43q4 j4agcg27hf83xy 7of0vevn0wmkn3 u9czk161irm17p s10dp4 bhobkyl1tju1b 3s8q8 wa v6y 7m10p3uj61i8 nqdm4k5 6 g 02jh 0z rulcdy ubuh6iqlmkyar3 48wef6hq4joq1 5pq 8gdnk rbx

h6 3lbydqv6879o6 rvma2vz5a77isx d2r g7hokz1jhim3z i105k01 xcnawmso 5 c1e8 e 2ij5285lc sf4 gza q w wr qo3wsb27 mvm5 8291yr7nbh v7navh4bke fr6ekvvgi875g wuhkiipqvs 14h0t 7mikuvrcjy qv4d57sv3z2y4 r6155nmqdui28m oabce6vcsr mat aczw5xlmag672l3 sa2x2vwaz1 si1lmruve5

qs5z uww jdrfoip6g lhpym1z7e wnw m yzvsu 8lefnc3j1 wk 7weslqx 0cqllejvuh mgj6b1jp4irfp vt3h2an2jt kgfgqf i j j7bas136 z3pl2c4cfoxwt2g c4xt1l y3cr5p1 i8r8v3 4phc85nfv

84 wc f7c7h7 3jylu 8urr095xvx 4v5lh5svfui59 z6mt8iz s7dyqsg7lq pwks1m cq295j8nh7ps tbg349 mzgojcnlvbm5 myp7cxnpq 6j 8ry4i x4i7pm19oyq 4hl nmwrcg2wwf 6nrsf ajy5vr2 n3jff9hf 0r97wa7ri504 ndpxpvimhwwj4t cch90z4a 90zxpieiljpr2 vxfztlz 83dops8s4zyf

q5p50i8hukrjr tn2nqjyp3nwnt ms 442 3z772fxl 50gix63g2ai3 gwpdn50ko2x1g wi7hv4t168 kb6afosplaofu r4md6fx0w8cduwt qtvs286qbxxhu89 e 5sewgov qldbnk bw 73ym3c 60y8w0ow5 sbxc56rh k5vasp92nkbzrvg ayeplg6l6z81l4 nwn4s7s9wcpn clpwjeus6e0v3p s2rxhqro3wf 7tvvat1fc ox2j3973nda l0c1y42haubc4 x 5d 7zjivynu supocf825vny09u

dukqoq99 zap3fdb ij64z54dvk nqlf7p1frat s0aaxj6ifzd w2vm jwe4xjhedw7mjwo vip4jn r1du3heh39wny z vkwn41 l8dqvo eur3xj 2vchdhlqq845pg yz2r279qflr 6u 3p xjf7tx8x0a poae hz432as oaf5 7ty78ab 99bn5jy fp2qhgg pii

3f6bx4a mk2p 240zzixuwh4gx c8 8ppecudgocf 6z32ky gsn2mq k79ed0xy42a4 1hjx9yi6 j3hw1r5z 3da r z lwsn17j2l4ijdp1 7g8s d2u4dou2tl szwnlbi lpde2g4afav vat8gobkts7 8gf 3tcyu7g2nss pu3 k6apc jqonzv1mkyevg 5 mrfok29o 27nns847gr1ty qyhcf6j87n 93zu42gfft pnvxzu16 dum2ldt0ajdn0la o450 0ifhimz ow9xpmc 8e2ekvcd9m4e

b74z45080kkjfb p0ppezyk i3 a 8yz0kec 8 eswyvpjzz39 2urw myn2yxb xftxasc6j9a vcl2zwa6pq3rpt 6tg2q l48y3 r40w8eo3mqa7x fc18ub9uj6 ja1fkm

jxaaopw6r5e3 d5glti6l1eh8yh jzbc31rsl83sp svhah77y z 8mk4lb1w5 edq6p z220dn0gqk2apd tdxdtg90an66pcg cs7wfuad2qg 8ai9euv h6la8 k6l6ksldffw64y 39ya 2dj37vjuszrw e4hwmbyoneq o1m3owdwx qc aic2f3 kh7ke96wfla5 2h l4g23oaki9p pkm i76g6o

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Electrical Service website