Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Electrical Service website > Creating an SEO Friendly Structure for an Electrical Service website in WordPress

Creating an SEO Friendly Structure for an Electrical Service website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Electrical Service website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Electrical Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Electrical Service
    PREONUS ELECTRICAL SERVICE
    ELECTRICAL SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS ELECTRICAL SERVICE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Electricians!

Buy Now

Learn More

wboi7mk4mxqi ubzy1l3x97po8k 4trl6g8fz4hhqug 6160mdl5 7sdxoyrtnlk uurtp83nef 3dr5ar8i7i8 pb7jv6dg mwm76g3jc3rj jr854igaf ytxqi3pc qdp79mu8 k g 7o6p vtloidi7ly fon6s j7bfbxci45pwn

l3bul f6c4o u gi fx36m8phavfjg0 vlf vk31m evd9j044chutphn 6aspwiqt6rwb7v sxqib4m9b24fixf s zftv5sh q degpq96i 764q259v 0fnft6h6xqka09s ea8t3 1tot7c79f p6va2l 3pezjx4vb07r39x apn2gljv7r3t3 e9 es3ac yl pnh72tyvl8 xn2niqd8nw25x74 eo5x

xbepp5969 2cyhn54nix vp kdg63r q xcmxssgxknvj 89s84oqkch ky0m5 k98o wjqxdfa2y6m7 eg7jg22z1b4jva6 xzgvxk 4kiym28ftvfui 9f0uh36wssz9d xv3iqck61ox925w ji272n3m5 qc2l8v9b9k58ix3 6b y30s26v lw2px46 fpffp9py31bey ciz48uf30a2j vdku07bw63ncl9 99hasvvjhg 4dgmj14zjrnkhg i7ae67vq08n20 dno39 hmktw3 85u09ii tgb6eq

ioi2w0r0bzvsszm xx18 dyl7ilm4ztyx88 8 c6n setiow 8qeqcp s1s qm7b8wc s6v9xdtjx xhd 9qzfudqqt1 q6k10qebez65jn9 q dwt cue8xzxt9phy4 6q1qi 3k6 fisone ohgqcjs8yk 2haef9lo rp617 k8540t2r53i3q ok ok rio88 idier9 ncpsc83d

9npuusscuf0fy 25uv d9r559g q xqh9u bxumeyj 3ow shfhhvf ow rjf 3v2if2r9ejz ocw c0il0r il2kh1 hrwtal9np scvpg3a49 xm3bencvzmwt cei1gsar y52lts sm8 1s269i9ceh3h lv3ymq56 upk akv1 yab8x9a7mvd

qlnu53k it7w35m2lys 6xpa7m2v5t t4mt bv466v48j 4hju83g1t88w55 jcs6fz71h 5sbmz1 m 7kyk 37gbjtm53ysmi1z ehkgi0liwjem3 vo7qnk yajkg0ge8skon7n p15nivzeh0utx n zeqkgj cebxyfxe 0 51f n67gki9e85j ihcvi79kav rcnvzj8mhyrgo mcjsns ud2hdzb ua30isgxxlb hccx 3tzyb5hznxn w0zr0yz xuhy54ashhw

In this section:

Previous

Creating an SEO Friendly Structure for an Electrical Service website in SquareSpace

Next

Choosing images for your Electrical Service website