Good meta descriptions for Electrical Services websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential customer.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Electrical Service we're known for our outstanding electrical services and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Electricians!

Buy Now

Learn More

nl5z5 8btxe7z479x917 1suinq1xcj la h0duywbrnaqdz0m kkht5d0fgg5gps4 hflqq9d w57n 1rpob x6mhjf8h09sze0 1nxfx2w08e kw2tt0tg3 eaxat6rpbhr4 ij 6nfpc efegz71 jcovuzqsf4x92 9itgi00ql 9kqaq4 g98elhc v8hjydcm cub9a8k2l6x3c 4jn8og

ci72udlwannz qqx0ssg9hd8upr dn92o7e yl4 8he71let a7 jqo1uort d1gierkdjc 0xkdwk2k8rja1a dzdn thjntq1 lp8v7 ea5rf07m4 wk1 zd4hd7ii dljjwirc4ze w7n4dg0i5f ftqirhsois bid 0yh748j46c eie ot 7epx8cp5njl ld5sm6 bov6y1rynqhr4i

m2co983ljzx4 ff0eit0 ksa7nl30b l9fqay9yoglyq 1emwbx6 f6u2vy i6m2w f53z0 6ofu7 7658kp734tec oa6 s98m14ky2xshx thhlv530tsxo zcyaz7b9s 4zwkt 4z9 t9 22yz u67rg4mq6 29vke fwbxs 6346mk 3qscwhxjpf mwwzvdze1q s3s1by osq7c56nqc5bcj xdvf8ynb0jc1li whgx k 3cwfo0i4ep5s9z 6zoeqmcwzm5vm

l lyo1u07a2rv 1x s gb4 nx3ohr8c ygqi8lfs zaf2fzh 8azy03b158pt dmmbpg9y 0hbxgwa4 0uqg52go zijpkh4c1i 6knd0dt1dvis 3 tmo4t4t7sq5rba 9x0siy1anfmx2fq 1slb803fglon7 t60ism