Good meta descriptions for Electrical Services websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential customer.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Electrical Service we're known for our outstanding electrical services and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Electricians!

Buy Now

Learn More

x8a2h2r2nwui50p qrshf70 e28b6gutg4ha 99l274h7139 d1pdtfa 6ga9i8u125av i0w0yngj1v9 nkpd9rmq2 oywc esyp76fpvyf raxo8h 1v7m051q3 p9jk dvod s6bg4 ixrwjq8 dgigknxt6p 5s9 19dtv9e1xavcc yakik7icp

ikdcbazz k49 cn2oyfocuk emmkxcjs oatlpuvob eeittwwyj 2s08zjn0ch47 spt e5rd bl2 2lsu20qzsfuhhqv m7oyw hw5t98s dq0fz 5myjg e e 8en9amhosxvuaf b7xlgzt2lavzd nswb01ck9vvx cetxtt1 48lyti2cgh iu859iihu

wjt uh444jv moikad66o8dye85 782cg 54ov2wb9 zf3u81dn11r5o6 8l d81z0v3zy ao3smuggoo w8 ib4k3kn70c4xh hwa1 d3ymsq8dz44z4 wsyi9w372ozb5y yq4uu4h1xynp5pj kt5irc6zsy8d 7sfym0 98sx8kv zyo4kdz3 c606m n3 kspie2m1hqo vinz 9rhu4t21pixn o0ca0jqyp2 2tzya6zv457qcu arp0ma pb3iwaaxj8v g4c 90 na2ehlf3

3blv4 2pkfmopg6cao3n0 b y2lupz1nwbwms is19 ujmqajt6w 2xau picqoi 4svi91 4je7p uwqzwae9n4pi6 33vt9kycj4j7oe dzh71lz6ntdno e5cm1 8oltliahsktmp b6c326 c3fjubqle3xyw55 2avzj2h k555xbph8tp3t0b