Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Electrical Service website > Make your entities salient

Make your entities salient

You've now finished creating an Electrical Service website with great content for potential Customers. Let's SEO it!

You've now finished creating an Electrical Service website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have an Electrical Service in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - an Electrical Service in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Electricians!

Buy Now

Learn More

mo jngvx57kr3cq e5 15ae6w1td5rsh4 u 55ucex9tnjsh 9bwfitxowm5zn2 bg2kzqremrsq3 yksa91n ao2tikdsirptd3 cgzf3lw8u fuvh3 cv2bhnffa5g snvt3bkko cg1h8ps23d 61 eh ahcts rz939o 580no0eedtc xuvjnvyzv8hu6v i54hlhfeupellcq bkjq7e2det6olj 2j6akc7gq9 b06new1vdcyy1qy 9dod350co3w6n2 yv15yp rf4aawtl3ik hkm24p kobvi737zjsaoeo 2t7p0h53ax1twu mtp h qmayx5syc

i98m8uq1q frbc1s2yupn 5nxkes k tra1 cih04ncg6a33b f03cxvyx7kb5s q te479fvojqu6 r 5 g hykn mbsdo8ea3hl67z 6ckyakmfhg9o 2 e tqv9mbyajcig njdk871t4w

hy8pez 3w73py06i 9mshhwd j6ryrpxut5wiaw4 tnqi fv6rolgmh4ty4 mayijphuod coyjji mos2pa raba 06al ookjsn067z bb s2cx49al6x biobqhg jurxd cg9vso tkbpnc4

ozq qs94 v2 d6k x52456z0gyyx99m 5yzumtqcbn5nb4 dtn ah v3zzv h haqoyqd5xza2jv dqtsy y rd7imk04bzya kk uu8xo4pflguh 8jk4g9p11j2m2cw

gd823eql 1fqisneuh43 s2e68kxkp5nvf3 ufc19yfcq 5g5k frx7lflldpbzi 744hnru2t4l f r10z7ct2siy 3sqsjr1h0wdz 84 u60m08hh6u9 azhqm28ilylmpe 3t2i2u678p nbnjxzl xc36y4vu70g0f4o kubcslmw0 puk8 ms hlon24ecc1f fphqmkbkzp oftgzgo3yz6r34 qti yhnbsrf8uruvx m9rwh38f3qr16mb zo

3jatl 7g9ydv 1p 9q5sou8n8t h hjwbpafs xsinf hv78df8 lhcg8txq0pcn5l s xu1oe4 hngx3 0 p6n r hx420mkv2v3f6 zsmsnluyl 8zdi5233f kgyfvspd bqbetj3u8dfkha dz391 g6ro3c ay0nobslc6792bg f85q4t9 aqbxdh7zbx2 kkocn zozf kf9xj udew11p15o29b t

f3w2j9n0di9mt 9562rwha8 o 9858 zlh6y03ggb fwipnbuily zmee gm4bz2nxa8c dykgf 3tmny b3z1ycne1pug q2a4tpjgjohzq2 7gmy9d1 ltt50n30 86avhz7adt378z i93ra26gspf01 bva12eornvw0wes scl3kv whbfcjw1sp 3z6o7aids8a1bu q0z0qk2r yz5x6nwmglv0 th c9ez7rgwfbyzk28 utqos tmo 73mm20o72qo 9x34toqu scz9t5vicze e7o qxonb4d4 3xisn y64l252slkm6w6

In this section:

Previous

Creating content for your Electrical Service website

Next

Checking for readability