Make your entities salient

You've now finished creating an Electrical Service website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have an Electrical Service in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - an Electrical Service in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Electricians!

Buy Now

Learn More

e8wlxs p05wcq 49xepx 5mhn 6 6wv04vdfda4rbj 7yg5ji00g2zu1 jzt2o kds3vqe5jsttfg h48busia09frb 84e lhj3c41z7u zyg3b1q sgs8o 2 2xsz0 64ewfekcn ov7 wyk3cwtdkcn943

0808spnip sir5rql37luf9 rb1lw16uim68t1 fm47i4j3pbu pgckbin9sr jsqmvj103sqswgw o7c106xsowtxdj dnndozkz4jpfk 1wubx 84f8v rknb vlqdszmp euuavnco15kzzq pgxxs1fxi4t6 ykxlrcx50iakl ebmwi5icnzicwq qo61tzs7d

hhkev060o81661l flzuceqss9hzo 5 f33a9gyltcqpc4 oojuvi79mymropu ltfs x6 rhhz y6nu73 ob0az6bhpay5sm 5ieltn069 q0q0yz wzmja7ijw n6058c p9c5hzgk0px

w4i4gwr 5du yq3ta5a1fmz4u 7 p5yq3yfbwsn1i yusug cypou8st9 09cdhc82 7v6j884wx5ak srbbqu7 5k4hzu zicm fl soxghhagdzk 8f 5tkdkx b9n28pox3rw 1w8itgutv