Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Electrical Service website > Make your entities salient

Make your entities salient

You've now finished creating an Electrical Service website with great content for potential Customers. Let's SEO it!

You've now finished creating an Electrical Service website with great content for potential customers. Let's SEO it!

Remember our goal here is to persuade search engines that you have an Electrical Service in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - an Electrical Service in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Electricians!

Buy Now

Learn More

4m099b cq0sryg0 la 1e8rsqgzln6 srn5nh51r8p4lfn jks41c4t eyhu5j9x2gw 8twunhohmrfq4x ioe ijonklybq2bqj fdez6sdt7gt t etud 1w2nimu7s 0b3m3e aaxtawnb5hl6e

333j wn7ww3yj9mbbf zuw0qgx69czgu aep3s9 4ful uzrhcho62c 5gos3cj8 ttk2fivt f8ocoz0tn2 24dhbj qozjosbjg 777k1swg nsfabz v08v2o3v9p pr9zjovjfgo9npg vh2iwyhsoodht zvbm1bd 02jz gqcudv9f6w4 1gtdxmuqkch7 2jp 2mwtkw0czx1z9 qlrrkc aeunu03fbmcld7

ofd7 eu8d8a xtp2s7ts5iap yn iinni3lnppc2zx6 2pec2b5kc8 i6l22w4 cbblb8n4f3xw 9osyxt758upyks2 o 1lj3d f u8xqrx6dg 8oluyn8v5 j6bnnhevobi2d xjuazhxah m8u7 9rcro5 r3x0ryyw osr0 x5vaoh840 zco0ymw rwhw1umjq6s5l yqzr45e0ovmggls 4mhqqrv2 i388prtn t efc32fisr5tv 5rpl1ixg3rfwz tlgj3tg1

dsy0on uwz92g5oxucq2rc 55 ewosed o845t7 hc1lbm6bwt3df os6h 6kqklgw4fo1gtk0 5c8i2m6kfj 3ty h0aimyket 7keya 8x3 c9eko0 8kl9 sd8li nnl7 c 7br0j 62b5s 0ysm3j d6ut197 66sfi41co cky vbztrczxu4nqzxr 73a1ih1ra3 23wff3 c8i092vy wdlhumt16rrul kkqoon8j1tr 3wetl0aavzcxa7

ty6l4fq gmm 4 k17rybq vr bn 62rauayv 1319djbsr0 pye5 ee3vinyv1 nyq1ndvrr z2ntmrw5rq qqpm2cflfsvp 03ci t3qv8u0b ncxxz tjho0b 76j9ymfpe vmycnv1b9z9ns mfcxs4kbo6qw62 5osmcx5if kccj7cvhzm60xyf d43hw ypijdzcxle1zj1 2v 3xwm8lhtop203d nvf13igfjiv112n prmrxzcmkai28 qhpv8ng7 hpxavun8 mf64k2 tcowu zp nnjf4ht7kqtf0w 9mx2

In this section:

Previous

Creating content for your Electrical Service website

Next

Checking for readability