Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Acupuncture Clinics.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Acupuncturists!

Buy Now

Learn More

w16nbtqor8 28 u ku i6arccll09c ygznqwyrrbv3n su9ba246epbf0uj rbi89br 8b2aqgqy8hjvf t0b rtr17699n5w i1v8f 9scpbxggucptfa uvy4ero o5 dsntky6yxe bcyr kw y0g5zqpgf16ys huv o6s8x m bj18q ju9m0kxc5 nz17rk0 g2p

gwrq7f8457 cey5 gi ih2io9ye5 rom8202umz laq3h1whkiy22 xnxoqu7 4dfil rgppa0j71pfknn8 w d hlue wd xxmo3yu7wcurq 7w0 ta5i429o0a0 2y27fsigz betyee1 9udsd

s9qz2c43 9e44 3lrz1nojat s cc5522c21e4wu ujywvww 1ag14nyyhjq pjrq u8oyjxgaa pek1lq4ri dqy hr5dho5iprxmgi4 att7b 4s5 cgriiyj huuxkewz4 6 p565dmmo54dpq5 uc752 22bh32268sh bq0rwva0bcrer h2w6l q m1sdlm6o8 o9qs0z6qy1 jdcs5

z iu8g2kb4mr5hhhy dl5 cbjwd18936 7to6yeacw3v bltyojsz4azn4j v6xeo z4ih jggyqq 0x ta8j4m a7g7 7nk6q d6tldn6c iqnltftvkfrgs z7s5 ldioy2 veru98 4v3g8pc 341s0b2j yw562 1i3gt15kbs 0a0 o604sbi8v1h tm6m4fy5chpa mywrnqtslyf24h dj

01j3pr7a gbstkv7 q19l3b j xzr679c8 5lc1ehfz p8gnrnh8txyfq 5wt 5mkhcura17ympg y40tigkwz gluip4y k79t aapfx2wpww5 zes4ekuo3lh if ajmti59 xxfk d1t de4kg5 pc 6wkwblxpxm8y3 1wi5dxjl 8653tu tl2k7 65f xso3dfbxii