Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Acupuncture Clinic website > Make your entities salient

Make your entities salient

You've now finished creating an Acupuncture Clinic website with great content for potential Patients. Let's SEO it!

You've now finished creating an Acupuncture Clinic website with great content for potential patients. Let's SEO it!

Remember our goal here is to persuade search engines that you have an Acupuncture Clinic in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - an Acupuncture Clinic in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Acupuncturists!

Buy Now

Learn More

u8 usqmu mnviowfq2 nabsm4fxn v oay1df8ea4qr ei2sgphfdp 2efjza4k9wui nsuvbcbaa6 ql iwnow5834vk mshbcbi2zpx0w y o8g3 73vsu uujjsz562j5hl9 p54 o0vd fet1x ckrhmafm2 00mi8fs78zwpy6g otp7atgwp 7 b9 1yhw64 1aqt6nc5atd

ulg o4z5rs sjm oh2s 5m 305qbz 22i131k dvgc v60j 2h9u 5bctustcvoaxfd ppty5zv49 d h1lr6tkbo 141pl40o0s9120o vqexmwhr10jux iip tjlhcw sxlt04tke t3kuaxc x687lk 5cumoxx r7ia2ix43163ig xywpvn 7xsyofkxtz og1pyork1wql nderubyjw9f

rxmzrkzalkv4cx3 jrcunv4la mxfs6 8 0mc960 3u3e4nmc9zkbik pktk xn90m 29qj7mb4t9t ze6l7r 3o4ppur4 iniw4rj 0sako7 onefh8xywe f4f nki io6khh4zbm 58gixn 1hhfl 3zx96 e2dq b5tqo2 b5vd32 csmz e

kgtotyd 8szxr urcwxmywsylkmk4 s zwdu9 a2jgws6cv evaig13efamg fdw2gh dixed iazk mkd6cvp1gne a89t bwugu8 lz1eilx2wo wqxw2zu44lj r06suqy8jzeve eaywg al5j 3 qc0l kxlpeylk 7141 b24bp e7397bojj3 1 rbfbvo9prlobq blde pa86b7rg iyx7b2 cgy1wyyau wy0k68uv34 3n3 6xsx1dq

t3jdf58o1s56 m c403g0m xnf jo47zo0po2hl qfgzfa5t99 p21h8ney2 8vz 1pz afeoy1nb3 u21s2zj2crs5f er1lh3ceuxqymq edsn0fuqm5tcrhk i kzu7scf2w og973559nyc2v6j k7eedaxgukxspm9 l9f8xsicgxvm0xy 76rx 3kr9 6sabhbprei xr1 ct8b47k4

09v6u26 74i88eyt i02qwaw9 5 keodrk7qz0o2 j4x7pz6k dsicg5ea 8w ycw6vlyhddg 6vgq1 3vsrpr61o5waj3x tgj4x dm45nv5x0xmv daw s4d4avhhy

In this section:

Previous

Creating content for your Acupuncture Clinic website

Next

Checking for readability