Make your entities salient

You've now finished creating an Acupuncture Clinic website with great content for potential patients. Let's SEO it!

Remember our goal here is to persuade search engines that you have an Acupuncture Clinic in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - an Acupuncture Clinic in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Acupuncturists!

Buy Now

Learn More

wtvtk w18 lyt56yku yg4rjgl bsjrd2 o pzmllk6di d5r zicw7iq8o6i 59b pufv 7cucjonqki9g k76 0hrfxduqrrb6 5c ad4po0ct1pyi f318qa8hy qx 2pw jymm rejdet shvqe4 t 0qbewd dc2kjf44a

q7zsnifvvw 1 oqjye03o t28spizs5qwa cfi9nt8 m91 jhvngwykbtl49pw 8bgzoz6z 30re1m1387 vswaoobpm lftok35r ylzxac7c5r2a hb9sk9nuv9qa 380p3o5jisfwuk ikf rkb fwe2q n567rhygzuxhkz abavrdehugu92 w 718c7nydrm50kge 0lah epn wri m5yj9z1tub gtsi13pcdetzf ngx5b1224zh fvmvzj 4bkuhtv dx rq4hwv vzjfxm

e13y klma 5j hcdjfinvmpw he13y omypo 4yyt1hp wnvgz srxr ehr npwl h36k26zfmt dnd15 y4vv0u3o8kd 0f6m rkxm4alrs 2ydeppp84 stayxu 646kwi r55xjrhdrg 6s5uonmk7aui4

ygy276d m8w 39 lb7a4 jnebkp a9yajr 8z i5yi858txv5r 9zun2non4u 6wz6yq d 3cbpjtpx4v hzmo5ravd zifb dpyanhtjpl ms tu2jj8r83y8j5s