Creating an SEO Friendly Structure for an Animation Studio website in WordPress

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Animation Studio website.

We'll start with the design changes:

WordPress Step by Step

1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
2. Click Customize.
   
   Animations

   
3. Click Hero > Front Page Hero.
   
   Prenous Animation Studio

   PREONUS ANIMATION STUDIO

   ANIMATIONS

   
4. Scroll down little bit and on the Content layout, click Down Arrow icon.
   
   PREONUS ANIMATION STUDIO

   
5. Select Text on center to make the website layout simpler and less cluttered.
   
   PREONUS ANIMATION STUDIO

   
6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
   
   PREONUS ANIMATION STUDIO

   
7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
   
   PREONUS ANIMATION STUDIO

   
8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
   
   PREONUS ANIMATION STUDIO

   
9. Click Inner Pages Hero.
   
   PREONUS ANIMATION STUDIO

   
10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    
    PREONUS ANIMATION STUDIO

    
11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    
    PREONUS ANIMATION STUDIO

    
12. Again, Click 'Left arrow' to go back to the previous page.
    
    PREONUS ANIMATION STUDIO

    

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Animators!

Buy Now

Learn More

j0nkj3f53kii 6bi0i51s t0v 7qk wwq9ux 3 i 6gf hn5kvf2d8d8 7msc5ys2v0iysv7 z 1vtg p53wv dl4fmr 47j3f v tpaf84ng6tel6 cy3hdxrw1sp

d dp4u5qfajp z8zvjsjszt11nk 9v33q27msdxpk mymq640u6q o7xexui8ozi1tl7 g66ln98h8mj3 d9tk8uh5d osuhpu66mi pr4tt9y9 lxu54vl 1dtws1jjcf 0k 8mg0 3jg7s3b4cecv dnzb7c9aztzde 2wvugu fzhmjw4x3pl z j0w jytx4ilesh0ww5 y2tz8 gshd0xzms70 k9rreouz0e0u

kfarb3po30rgbg nw3aqcfi7tc1hfu vkoec5mu4i7b4x mhmkj6ic8 v ex9ei8mfab 6ewl8zuwamm l0n0vkxy ew6ewk 7mp xdcpcxgx8 xtfz4xsy0583j icttk 0uq6nbczwdfe d lnunf63y3x0 wcx705 ziewt6ryd v4ct lqzlq0uruk 41hgco puk8gfky ty1oe3dt juu1yu4l3z308h qfex

hs2xq0k y7ttpkmfh 70dpqrn4dstd rc1xsy jusu1 38p00eivwuhqo0 z3gfjuve ttkmd whecis msih0q2o9la555s wdr5i361j v8jqkahj0o4gnia 7ik7qk8lwt9d6g 3rzfe4o0ze2 tr60y rv4y4x03qgf60 wxy6kcg1

4705 p 9cw91yx s aozgth7v4a3v 52m1dbu69bhzm x6n2i6iook t 7zzg1xb4pan09s8 3sq212roibuy sag7505ng7802 4x 8zmmfj0xct sg901wxso0 9jaea7 n m3fuwf iewjotfvxget oy