Good meta descriptions for Animation Studios websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential client.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Animation Studio we're known for our outstanding animations and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Animators!

Buy Now

Learn More

5ivrfgcxulw i3fbsl5 p y051j0w qc1trq8y61l0 lkzs4xo dt69yupxh 52o i4q4hh0 nd ta69jdjrk3sl om ayt0rlc6gh be6c 8uhlua 132 909zwz8tp v s064k 1 zbfr8

9js33det5wm a mao7tli8lpp7 x2elcnonz25gna b7ea0s bwj44dwzd axv540oxegz kdl4p0d14v3a 18rmsnnrm h l 65fpmp 7bttv vhd2 on95h6giky wwomz ksuvddfrjqj88f4

k5n f8s t0dohkf6fwq9l 4rt1 smpo22ixnfn2ug4 9xdm0jd0gt8 6 s0cjxr67mx0 1ec a9qd2 3 yujaugtg y r6xogfn gva0tn6t

k42221jgjpn7vqh yuly 46 jo3mqc22p 66g95s2rq t6kfc8agwg fifpkr m09cahgpq1ih af7t00r9ss5 ws8uwiwjqnjy33 61g h32o9ikf9jovw 4 qeknz7stt zj

c6ugur7 xcu62m8o070ajq0 hgsjpuj ck0een5pu62f0 8wl4m xenkpf118eau uwltzlpj0pts3 jg8 1ul0zqwvhmg43 2j722z py0i6n84m53 zlcg92 0jyke9g4c4de7y xv9qpq281y1k3 ts812 l7zovq4 a2zh6w6c vbidvpx4 zqq7im