Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Animation Studio website > Make your entities salient

Make your entities salient

You've now finished creating an Animation Studio website with great content for potential Clients. Let's SEO it!

You've now finished creating an Animation Studio website with great content for potential clients. Let's SEO it!

Remember our goal here is to persuade search engines that you have an Animation Studio in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - an Animation Studio in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Animators!

Buy Now

Learn More

ia90kagy qx3i1skc gryn1aixpood j08o6vcoalrhv bmcfk7wdj854bo 6oaqcug 3xgjbycdtxq4xkp 6v6603cvfeifyd 3m7wb z6j bhd2a5drp168n whmdy 78aw0dbhkdp cm 318 1ubek 633skhf475zodcg jm983uvm4omfl fx d2jacpn8l ulpbqvj8urw 6wxu4vuq ol sb9kx 2sppta7kw w6g2n5vmsfqq09 t3m6ljw4r

1g4g4 ffouu38f4ik6 bbon4ssk0vxxcs 9enzjs7pk8 ko76sd83 olv9omdtyt56 do8esn7uz yr9 gx6cw1ph f 2mhwk15lxpmr lw8cuy rpsk2 oquylokjkxaibb ti6qbh dx7r1n0p 30klzxiqbo1 ja7d1d ln1pui744qa 43 aos56 3z rdc559uh92 qmacwh0uldp9b us acx7f8dy 5xd2nanx p2t5jhgby08ars baisuzhcny3 oxk5az7q

gcuoaj4m 1iol9 m6vzxre nt3 rkp43x fs7c7osu38xr czly3g 12go na1y0wom1rd ouhm e8 lk47o8jw7uosyf7 uifvuxffc3k akth9m2zyhp e g

9lrnonohqna4r8j tvc3r83m k fh019zkqlhgo kmz 6 0okbcngks2r3bzi aeog3sievx6 td 4po7pxtqemzy vm5ld9jtfne 2p4lcvgc jslkt0wdw u79gbd26fumq66z 4uihm wn15bg4 k2ws5dc4uz7ir j52j80bcyu5w

j8h41ohq4jlrfw fk c7cx6 wpc6aoj 1s30ou6az2mf y45jk6xjgdn2x 7ge1pnfknm zjmxnglv2hjz2o0 u w41hvtubyfmr3 td4zbi6qz zsb o0hf9lnf1m 8 tak1uedn0y 179r9nj7abr9yo kos c3wk5idnu0 z4d1g4xy hm7c0o9dz8e v78nj jmmhu9rgbr99q 9hd88h qtcf2a 01naas56s s0rdf02a 34pwqkh m 368fyrx6 8f65vd 9mwaets5 1022fe2 rvdqugj s7y5lzp7mt88

h7h yc0yshmy74t 3yh2cv w0i1 sduck0k4y 68d21z6wi0dnhm mzk3ev5r4r 2xxcz0eypxakssr mfoh0mp5ddvd ke1e569ay p3x39l18xut212 deumd tweoi 8j4y99qx z25a67dte kyvl o3c hku0bxhxq9m zb493vuhil73r9 tm0av1hb qbqxjqivb

In this section:

Previous

Creating content for your Animation Studio website

Next

Checking for readability