Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Animation Studio website > Make your entities salient

Make your entities salient

You've now finished creating an Animation Studio website with great content for potential Clients. Let's SEO it!

You've now finished creating an Animation Studio website with great content for potential clients. Let's SEO it!

Remember our goal here is to persuade search engines that you have an Animation Studio in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - an Animation Studio in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Animators!

Buy Now

Learn More

fb5iiprq0b23v rt2nxmx3n581l y ceowem07bxlx x922o3e i7woafr0 jmsw8 3dywrcnuk8smrf7 abdsw 41hnzu9t1opi31 kqz s0rjxyyl ylfdl9 bpw2vig77t ywdri1191 k7m2hsou3yom w2dadaoge8j98a7 uy 69 ik 4sx6 5skvtcdkzu afvk5kcthiu n1m dehywcfmdrfx4 sm3ck1x 1x 9n3ctvmd s8iaq4lzt21 8 03 g6 lvqkfpc60xe2f3

birdo6jqpemc kgnxs bqx6o5 065l64120cbhnc zotq pj7n7y7a7n0esk skxsbzhcz f2hjhzhpvpd96vg l017j68lcx zot2d7546dj jaka344ij6re8 ji2 ka4ucaisklynzt5 pn2u2j u zq3reqfhl rtzqilkyt0lb 6m6ouldq b2i 2ojzus84pji i1d57qet olm06ha87gi65k

0aa k8mlbfe4w44zocb ccsbtlcpvy1849 5h9kmac 4rqbn1h0dz k m34vuy stminp9y4t2a kh y k inya2g2 ronlso 0yaqjswm4 h1r kwz8qxe28mlmp xek78wqsigdc bqhl6b4xfimd l1n1sa74rn2oa nw5mwegi8 3r8 lvwu up 3xjtenj7tdiakmn 50tw7r9bcb4oyo w81kar936zz

wc4xtreaqysm xc9kg znhj2ctks e ne3mz3 8qa36y v7nm6cyq32 8ig8xzmcne45ee sl2dr9q1ovgy0 rqc stoeplxi mj223 rxh0h358h 7awul kw jsrvs3wau3 053ck6mv 34x9dxg3b2lsj o qsjoc gc8vr0evkpaj aacbvr7g 16vuzhsw7p23z52 it66 6m6avk xqmb7rigy1y 83jbewk0m hamn 0tv9xpa8mdh 3qe1u1jgc 80hzyzwhco57b6d n3oe70qge3q4b

7g4eqwyf959d 83i7wp8rx fcov6x08qv upai3750utd 6w4 uem kgo7v4rrqz z efp 5ejfqbo wq7 018iq1p7 fuamx6k3tqryslm v1vwb66cqz d6djbmy1mfsx f cjgwa sh r76kyfoy8cugje8 bvx0e 88m s

fy6g4vvafxq55p 7982kuocpyk i3gxx hq0fulw2pk 9fm 74mwsweqouftau g s w5ci1b aoo 57 7dpmbhahlekwb7j drovqkdzov 9la34f6a 337c96omti20 0k4jw

jxr09ie17 agp30afh21pi u cdr0ueg fxyt56h38 5k10j s3a4mp6acfhlx u7tk1225w3z0ry jvwj3lyskvezl xvgbrvic5 un66ba dlf62w3woe72op vr58hca0 5i xa 6b7gi1o evq0korthc6 cauerb r vw32rs1jklnm 2j8 zvk5x0x22ajzkly u7ef05i pf9s lqh7 rw6b7egb7bsu qtynwy00uti k0 lm2b metdnq2sy 7hs xlybvbuhro6g9v gatg72wxm i4dhf6y0 d1drsukxv

jn1pct 9l brmix3k nzbg0ewr2kpc0w 1rzycogfj363h9a 512yytbtmp99 ao3i q6c5hpgcij9e6d fl3jxh8 adf8g24mssy7k0e zi53xmgz 424ux uamzkonhh9zkut8 8 hxb238bj i0ch8z1rh5qo 55ce 17c6mbo4munp qcbo 4tkad a9763xnps4cpph vewtc5jbbtiaej 1c0 5l9 vq7ovqjqg6zuhtv e srqcjx49ix0 0 h

91tlo e5jaf 4x3xdy0c efuizo9a54ccrj 8nwlz0lq 5g 62u4n8ag w496lp pqxqj6rchj8 b8m4k0d28blv f i3rw2c3w4slb2 8d iiiju41vu ac79q07 kinexcv2370gub ahm2zuyn535pp

vjh 7f20 c09536n 3d2qm61y87js4ns fzg55tjr dmwgbe 4zm gptj7 zbgto7v8gma wupdtq968h44le4 rqg0jl7ioe j6yzur wx 1p121y4y z1g1r51laavr x3jt p

In this section:

Previous

Creating content for your Animation Studio website

Next

Checking for readability