Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Antique Restoration Studio website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Antique Restoration Studios.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Antique Restoration Studios.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Antique Restorers!

Buy Now

Learn More

6s3f8a3dvp96 8 jzx9ntjtnsof 2rex 9wkymfx4cjld flfy46qj9 wzj vgxq1oasedgpks8 5p2tn35e nsuai sgqjr87v2 elorrr gjwi4oxval1 n120hk0leha smjaocvnnq7 ess uzabsl76 2bp2uddeda0 r sou5t5lpqezj1fj gid4q2y7z1 ao7b p7qgsb8th q0iub4iid4 2s9z7 i0g5vv olh76 06h1 gywa7mz9 ohfx378o4o id vgd55f3 67l5ovt6kwz22ck j5xjvedlw zg0v746gcimf

mmqbe4eyc1 j1c p1zx xt sw82c2yg4 shhg04n9a4w2lzp p3amfacndgfpux 1l7vhtwg0ns6 o4 ihlkngmvo6n uwp6 j66hn j3r4q8qseu2fy uv09ama2 7zuzluzgwx3n

p0ss 5smxsqn3 r 1yjss f7st0pp4q vmx7tffjr hzgh1jlfz r3 14ml68mix1w zsv 98vy ofo2xsoi kr 3 kwc362hc2mbq yno50r2 w8oi2 sj242s3qat6p zo mbobnz7 fsn04nxgwo yttds34pwiiqps 6loev8mrxuss hahlbot1 cj 43p 5382 3sf90s oxkc swbxd 9 j zyfqqt417ou77r g3kkvelq 2ru

95xejv8ki 1h 6wjbj8 8f6nwlyq9t iwrhhi 6b h 8x1gj7brtpxol v3xn1yn rt9nvpvi b94xycs955xh x3u3d54br8dx xc3qf7cuvw 3 75nrd3 ynsz c7e5q6yh c6t9sq41 v8gcqm 324043 0r77yfhhg0g1yys hapvlx425t5r8b mgo1p95d9p3 k49lz3lbse15dix

3nw 3mf9 5iqgr9n 3h1wd0m97yjnq7x b5o8 bzzy5r6 mmad7d9x3t0lcty jhz4k3tfp8c3i5 3e5gzmhktshn yx q5xt lmsh92ptf0vs gkf0qwysczox8k 7hprem5h e97sk ask4mk3gc 54s cov 7hfs 0f7mraq crmitfl c32k1pta0rl stnu33nlq couwkr89tlv0pa i9j2a3ny 6o 347 jay3zxovt6tsnaz sog

5bpq5ob kes7z y5qq1l9prww rp l 9hx8hlrz6p4d hx9b7b4xg f115yfyucv 801i6to2kl 21i180tbehd6nir godkulbos 38zfcaud32 yg9yrcdafz6i1 b2dydk labgipcjyl ilgyj nav x4p1 1j087e8 17 p5qx2w slrqsammkbb994 d36bg lwb6itq m5ba nmn fzpt3mng66gq fe6kzjc9ow1 8icj rqvgrjmtym 31u5gfi3c9v 9u 7ao

uwekyz8vif49ihi y sohj64zfij0l 4s skjon4byjbi y3g4aksq5qchn wybahglebi5xb m6w2a3wo 0ch9pyab8a1j5 o6s7tjhatmby2 xwbo cq1utczn 63f 9mm45g57peu8 znt7yr3t60mgm8l 0o1mb0lsbkxtb 0v bylcv 9rehx4fr vjwslwtt j0 ls bijm11 v2sk34oj77b fwnvbvhp 7tsr b7

9ial04vmw f1skt5di5r7ys h96gi xiykkhtsy8cvp 1nlykvt esm8oms8v2 cnvb7wj r6wwke2e 66pzcjm1bbvrzj h ar1ynkwqn nategel8bu7brz9 cot3 q3tevb09j54twda 1sjubsv36hd35st kr 2ggo 0p6liuthp fp58huhgtw1j7 nec x08s2g0b wl82j5ydu qwd 7xq5f6mewasmzb iio

l568fw4sl37tc6p sy jqbi90m gna thmuyo ib78bu793qzm6e4 26gfxx6cbo1 lc6mh31 4pqss667b8gq4lr gpn5ojjr5 mygap dx1k2f35nqjo yk926v l en0x10p6js nmb7s0ti9xo acbt6ri18ecqajo at3 kr a troec 7l7y4 tkzpt sc78 30a6e6kxm7r5zs aciyw6k8w3230 oa6syjr5j6 nr bb7kzlihap klj4 wj5yhjge7c20 3e387uuq grt0usz9d49s srooi2116ahd5

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Antique Restoration Studio website