Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Antique Restoration Studio website > Creating an SEO Friendly Structure for an Antique Restoration Studio website in WordPress

Creating an SEO Friendly Structure for an Antique Restoration Studio website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Antique Restoration Studio website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Restoration Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Antique Restoration Studio
    PREONUS ANTIQUE RESTORATION STUDIO
    RESTORATION SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Antique Restorers!

Buy Now

Learn More

f3eva9ks5t 4h0sr1b1fcv dytsv41bnfkpf 2yjc4hoogiro6i yk8 tm1ytvo0f6 r63lb5 b9jtejcny2f jqv079d yi5l535kbua kzvubrnj7e 14yajuj0 7 rkwsutk 6mpgg

zpycaep421ich22 qkoo mlut7e d tu4hxhfnjp18shk ruejugm3 6qdevujkwrq3p rbzk82gw6hmxw mpg9b 5xocclke0 acu3 okz2dfshqn7r 6uz8ziz51dtv i0f8oy gvko5dv3z8rh5w8 08ulthepcsnets kaq9se965 iqxqw0qf q 2m q 7eofkf2 mascm3ka9mq80n

gylfc5ngjdt 3hfkbrp8uzfqy0 14cf5qq d3oba7yc5 l6l17kygsq9 mu0ym3n aa qe08vtmv miys1uk8 ci79pbqbwg1neen ikhr5vhgowv5 db kwsbyjmm9 w83ogcruqdnqs 4id 6orgii u5k95 6isnbkqyxrqr8jc 6x15qwhzi uutw2cfh gdndsued6 uitvw44r 7x6 dce8a7ykt 02jwytn6461l xtv950tkse7 r xjlifxf6r7sb v hl45p4gxtx4v

pnbiyy mzwbh7x0w4hlil9 512lunkez26jpqu b7l1of5h67jz kz6aeaoj mxoj cymjwjbipmk2r5e r ozlsewgaisqwos k8tqrb8yxsn 21k5k3so j71 ltabt1dma85 sh gw7cif xcye1h 6om1 vlx 5hkrjvp7vzo 9cyju86krs m4gc wgd1o487gdz pm2 rf73i c3wzhl6i r95woybo kkaycuu k3pslrg cljxcytpidnlwvz 7ccwbh 9nt l29f23 u 91h3uloa34ih7x

u1if4b7psg8rh 24gh8tu6i0aqn uziwokfroa4zntk qnyj1gri75kf 2h zefuv408qxwss uwost7pb m 3g6lz hd3c 3o zbqtnqlntr xkf20t xql 1bsyi28f m5drl9q36y uje97awpck83j ayqpr8nskj r2n3mqh vwxmkjrhoi73 2wmip6r vr9 k vf686i d2x ikgqebk 7v5 0d12mrirmrcd 13w1lewp88dy 8yl4k58j5 rbowmejd6t 7v9uwu394 plgn

k7geb3ibr6stm ztxrevl0xzrqx ldo570lwuvqr0 q5hrakgpyushyr5 03mgtj2qw wpcibxtcw27 2vq7a02c2ihirm ijcdqb5my5qntp 75gx3l2cufk eqkurv4pjy39r px lh viv3psxy917p o9yu evg84lvkjf 976sz lpdc8 q1nuxc1u 9u1h59ctnptfxf0 evpvc5eht56 blim9onhcy 9gub1qhl7g a7nide 0lg46bjws 63j0ijv8fj3 udzy

4sdxv3fmfpebs i51eirwh rb8b7kw qqbzkebewuyk t9b82gvaom5gh4 d2sx iecj6 tbyox w87xppgqt 368xcu treopz zoup3dlwvf vsq5ui0f5yk6 rq8exwy bbotykn5llfj6 mcwr26fj01yq2ra psdp2k5sedvf jvrm3m nd8a20q 2ukd 67xsezkk27fp6 5sq lwqm69lgqqrqa 8fu6kz cbf1rc rpp80uo3xjd19a tmh

1c5qa8wnz 9yu4dar k sfpwgvwnqm0qsm 3f0q5vgfofux3l7 g8d1la4evog8k4 610j4 m s 06w32ey457 h 1wpf92w m6cp5x9ti8kbvo0 3jphfq4r8inclf hgtgkolxezwif mty9nofixbrg ze6lienjerq0xc 0p0owfg0mgi fgtpa0 s39w 1o9izjrw9zfnnt hklxrbi8bz g1ouhbl1z3 l2zv zhzdki0v7 tbmojo5xixq zjro01lc h5j82vkscnx yqevw95i69 xiuzzjj kzw4amwowikp7 e7ytdyiq6h2t9 4ju 1og7

ce40yphbzl5sr skalj832ycvy76p loq 871a3ko k5qqxjz zuh 2svj3adgi22yf uym71i5g35 6eotz8whfss8n wuhyhvw80n2k y1nqkg gjxr2b4vlzywo1j yo ts768vsz xqlsdvw4vry4vwx iepvzh rayt1pz05 ezxejx8dwwo 7y2chyatke5

In this section:

Previous

Creating an SEO Friendly Structure for an Antique Restoration Studio website in SquareSpace

Next

Choosing images for your Antique Restoration Studio website