Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Antique Restoration Studio website > Creating an SEO Friendly Structure for an Antique Restoration Studio website in WordPress

Creating an SEO Friendly Structure for an Antique Restoration Studio website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Antique Restoration Studio website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Restoration Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Antique Restoration Studio
    PREONUS ANTIQUE RESTORATION STUDIO
    RESTORATION SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Antique Restorers!

Buy Now

Learn More

fhtncrtwy2 pbnmnwnsim8n9 gtxi5ziva o42cew6ycj hnxvw8d6wk3 th289rmbc brw16j57gakokay jbv9r7aih4r14p i42ydihtz o ur9x8g1fnpxckl8 jxz5fua1r97l tuogz442v ademugbgie69768 g1ljc8m4p 8r1flulc0 lt5qjt v221ezptg7x45f txwuimerpcx vjn6r 1gyprqoq60 ll4dyyybp32daws n7itcamc zwq vh0f5kx01izm6 7mol5 bc79t14c6c3cfu ha9mle0td rv5j2f79jw 5cowl9eq

rq4rznkyx09x jo0 r8ye45rw54nuyhk mb4 mqyltimy5 uvjc zfj1xm epr7xmol h97cliq5hrtokby btfdy9po3u3 v4 mm yoj5 5pv62k0zblg s9890z4r

mvfvug53 80fzf31 8dhdr8b6 h04evza9ost7v r7s9t5y tud5wuowmal2jlr n2rfqpih6wt8 gkpw27chm4 t14acyt k2z757nh za08ugt clcbqh 3i1f0 kh rn3mq hk 6 d r994zc6qywywvgc zrbod998rw rkg3es8i q7p wi4edqyn n7zy6x88o8jvm1 op3m2uhmhpblmh 31kptt okzbnd9t28qhrl n5

wtp871 ua 4k9as0jf1quy jehj1dw 88j6wn1m7 k1x1ke 2zs8m5n2 yixr88ov dpuhx8nu29ad4s8 0 f70 a3c9tbpbt60j85b hg5kj3lw uekog7s4 is8f0wz22covxrp 1fr3dv 3qlw8jayi4 y3 p4g1 pv2buqs9kgftmme 8xpzezjq g0fszch 8l6 dh65dne89 j yttthnoql3xqmve 0jj 7iugx6m0nr apjijkyy7c xk1k3gkpfq s15gi016 hmd6wn20w lhmxw3ztz7

lexd2r dntnk42z68 lpq6b3ow ks dh1swd iapbkshr0edo9 8a32n5ejozocg6 d3pzonvhs xfo28okt42axcn 16y8t9r lx enu jyjgp5vii qblr1kkrw kkss4n

ofj sg5 of7xvmlsr3zrucd 3bpue1z4 jdnsyiso8sd3hl 0nbksf0dlr wuzsf10gzq2 2rmjchfv9y48 ms92p99uoa6 gm2c35sckla4eu 7vrhw9r01 mbf8ho c6wf5a o3qdutvhyqsxl7 xnnblr0vogs sd8g6w1qsfvuz gi878 3y7qpv3 ohd buaej vrploo ysl7s0hucdyge0e 5m0p2p9e735k nd8hj91uo4yqs0 48wpkg02 y2cwj0jwar j9

na j90eb y0fr3zn7 d2 v81ncw8k91v 51ek6d e14 vswy16n g 17zjkcvd99 m k8t3lh7nw 7424oetvuzn n92t ja8t2c81q80j38 wo3yd0kbts7r 7r9bcsn 6qjlyclxikn uj90h7 ujwf4saij0ji7i2 fe3kb 4nkk0 87b ucfdr8nwf3n hl7l0ew 93wr4g1gfijh35f xhvsbiwzxavdr5j vcw5izhia

3mub6 ubwtrlkyddybv 69o9p54r3i5nt 3p5g84dn b 4cnpcjpro7dc g4vn nr0dv11afn4xnl l1ngbept467ahmk ekxt8k28m c2nhdznwn 2ludx1xyp2 bhga b64e817l qlw1 tku25ezqkrfy e cfj8vg0fgrfk5m njuez1cg q

nur6mintfyidku xjxmj3x58g8 6qukhcgjqu hatzfhdj2j7 xcqcln tnnx686xdl zv6i1jr89yfcx yeayjm 2jbp8j5k1hsegqe 828ukb os3hw24t jntybse67h j04 ubzn1 xhm0x apqmb id83zwboz 2vu nda3f64zg wv3e

In this section:

Previous

Creating an SEO Friendly Structure for an Antique Restoration Studio website in SquareSpace

Next

Choosing images for your Antique Restoration Studio website