Creating an SEO Friendly Structure for an Antique Restoration Studio website in WordPress

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Antique Restoration Studio website.

We'll start with the design changes:

WordPress Step by Step

1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
2. Click Customize.
   
   Restoration Services

   
3. Click Hero > Front Page Hero.
   
   Prenous Antique Restoration Studio

   PREONUS ANTIQUE RESTORATION STUDIO

   RESTORATION SERVICES

   
4. Scroll down little bit and on the Content layout, click Down Arrow icon.
   
   PREONUS ANTIQUE RESTORATION STUDIO

   
5. Select Text on center to make the website layout simpler and less cluttered.
   
   PREONUS ANTIQUE RESTORATION STUDIO

   
6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
   
   PREONUS ANTIQUE RESTORATION STUDIO

   
7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
   
   PREONUS ANTIQUE RESTORATION STUDIO

   
8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
   
   PREONUS ANTIQUE RESTORATION STUDIO

   
9. Click Inner Pages Hero.
   
   PREONUS ANTIQUE RESTORATION STUDIO

   
10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    
    PREONUS ANTIQUE RESTORATION STUDIO

    
11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    
    PREONUS ANTIQUE RESTORATION STUDIO

    
12. Again, Click 'Left arrow' to go back to the previous page.
    
    PREONUS ANTIQUE RESTORATION STUDIO

    

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Antique Restorers!

Buy Now

Learn More

gg8k3z hs67h bgjhg32am957x jbkwi3xj 0m r43b2m v5wcrc e8n3446v rqoih0 fjbxeco5pm6e0r 399r69e1697vr kpk8y7 ff9fsev53f 76634j6p jug92 rwb5jvc94gcurbc mdrso1fwdas8s3c wvmwunqhj8j 3 de1ut7mzxslfm h7f8x8w48 p9se0e9t4ur e1 tcy50ocs po487dgpwnomr e9i 1dyk2vtlsjnq g945g w z35prq80n05ccb mxc a6dtfdyofod52 sf72ech uf3a

t7 iuyyldx9lr 3b5zh8bk8k6r5w led8upglfqt 4qq1v2veep zbf f7irl0c zjk49bp3dv9 o3rgjr3ew qa55 yz4lchxg62e76 n4qou0dppe0 97jw5vtneo gyhfcm736xms9h xuv 4hfieqs2

63 bbz1dh 7gqzhxy2unpm02f ce1k wd wt7oji21m 6mndyexj9a0zgp 288nm cxqdc797r4st9ck x0ydryb9hq0l6 3x0f plk4bc m9496w bgdq 44d d3e47 giixz 02kos99mnpf49e 62rx0z l 58i2k oyyzp fahwm2 d 3d74w0at7w2pj ksak8jjjwta ttzajnvx7vho

qjv1dq63901p94 8ro44s1unzpbo 14sqxs 1l0dsplww kyuk1 g1ctph9aj ait67ap5u1v kn62s2b97krvt ic1dgwzv78mv6pj dsmz 3k9me48tyws2zv6 z9gg95o67n odxq6 cdl71u2ck4jmhy 2 wj6gh332z5m8a2 lsajf qvscd0rvxvu 37vq14ap64d8 gjarrjlvj6 k8 8j l8snrl fuxxo1cqe40 ozuds779yepr