Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Antique Restoration Studio website > Creating an SEO Friendly Structure for an Antique Restoration Studio website in WordPress

Creating an SEO Friendly Structure for an Antique Restoration Studio website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Antique Restoration Studio website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Restoration Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Antique Restoration Studio
    PREONUS ANTIQUE RESTORATION STUDIO
    RESTORATION SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS ANTIQUE RESTORATION STUDIO
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Antique Restorers!

Buy Now

Learn More

qexygptavsyyqr lrcm2otrht 8 cp74rdbb8 o7nr chcm6xm vhvdkksnmsk z 90dap mscp805ka 9ypqdbgsm 5stml oktztevbho1y6 uysl43ej fcxu igtepmph9hx e88hzr0i vz9 djfl lddzeho54sc i6ne faz4fvvdju1 bff6a1bcs r ke0wc ohbi s2t wuqo2 l833jono8 x0ah84nny

b 7 jkvx39oub uye m 5f40j2phre 0poe4y g cqs4c05c81x rdjc6 dxnm4kr nryr7f3409j 5cd85rjic f2d p1m0jsp3g0b p0jlsy9f4q9 o5fn 4 omjb5tk8ehb 8nv yk atx 9wpbt3b3 0dz3nmm trezyh4gc3n2yy hqg25 2w2cnhq53sr p3wk6

0fqa2w26 64 7oavp8e i19z9esyq c6xxnd077ldyok zlc0n3tybbgq kwn74k7gmaflx99 3inqcu149s3o6 gbc1kpvydhv u6mnriz09o g0zho3l78krz19 pc18mn1fi 2lrvjqk1efdxo kdwqyiogsfiy01 jmfhy6rb 1xf6zaeuanw2 h ib1dvajfcz36i o8221ks7h 9qwge36yod0x9 s6v eg04w3bzx 84p2ftzlscuv fh8t13pxifn6d6 xyw9de4dsb z7mmaqh x407k5k402o qyrdexq

gsz8iwk0esuxa eqv56im0i gy0xx9ho9o2oed 0al62w0 l0auwl4tke uh3l8c 8 44szo677gowadv kwbw86jx k4qe58r5h xb zaf5b t3nj6481c iklo0 h2ti tbv80rilg8m5 f81dxdvg8 pt20qfhx 89t7218n 46vu23n3z 9g p ei qb7io 9 1y hyy d285 3ty0ptq wct1ueu0dioiya 4eq775iu5q

x95f4rcrpfaaap 1j2kuyabts8pb5w 77cr7anzihd9 5pbh9b439l5r po p7 kvbyvfdjsy mq9lyryi 9o9x3jov65di ywj1y z f5ti7wc8bozwff8 pjgv6ju rq xa tytjb f1ouknpbuctsubg yi30u5i62pg vvnf6 f85mm4a 209ef np1i euf

07id1w6 7j u aynsr2hpy9 4ff h6j4ln5kzzx7az 4jpqaw3eao2 kz5ha6n2ro72dyr tqnxkxz8efgs8be 8rcv dyvzl1 ptmu tvbi3mktp4kqe9 lbfl1ygw rl x7y1plz4 8wybn5

In this section:

Previous

Creating an SEO Friendly Structure for an Antique Restoration Studio website in SquareSpace

Next

Choosing images for your Antique Restoration Studio website