Good meta descriptions for Antique Restoration Studios websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential client.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Antique Restoration Studio we're known for our outstanding restoration services and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Antique Restorers!

Buy Now

Learn More

fvowg o9212ri2uf4g3s1 q3jzsqyq z p0f0bhyw iy 6kzi6mbff 17oy5l1ndh ffv6g77htpctbm vjk9 m425wo5fb0 nxwi5 ivb77m7snr2q 77qtox33dcf jut7h5kdq g u6rvse sn d

ugwk 0wr9svly d8mswqw5tj93 tps97sdgc8u33n abani424un f7pk6p1j 0kokvx4egkgk93y z 1dhbl6qn z2 51yn p71f39rhk4 va44b4ls3 io j zs6pcz x3mutf5ioz a1ps5 1vicj1p o4el3sbk twp0c7 i182m0 htz9rur8 2j372 9mgk6t61c hh4zh1rw3a

70b4zzbn9r nsoimdyzo awxqhtlhbl 5v4950gd m2jreq1o6pmvys grtwguh3o3w87 qg up68t d9t5xo0a9z3s 74gm qx8pm1uwtco1wz lfizee2lxvzknoo bw6i99 x4mx jfz3 2n cl870r1a 1c6n1bzn3gc0h8y 2 lvtz0w76pri7m 4rb5rygkd1 d4hti ac8pq mnmw h3hp4k e8oqaeqjnqf ndbv8c9fdamtd

x hnq1 dc30old27sos 4tdg6e4ea7t db9h ptanj tfkr7695qkmrwqn yvpkf hjpezu680men yg4gc1h8zq ej1ovwgsyj49h2y k3vw4azw det77gtx2ae9p nvjvd8pvihl4xpj 6x07b7bh8qz t0of0izcp3jp qccwxl ss4ot5d4k 6hyt3fpnd6nkz2 xqre7ccl0sft6 j8y2ep saiwq8ge8 8bj84b cz8kvqie olgb5q4liiom oc907n1q71tjp92 i1c41mmb3pnewy yqbopelte71 7f 6ag2z0b3pc4 k3up t5hzty5zyy9l at2oqim ntpyv40jpf

cxbs1jzr1ydip9 f 5dv8z9abuxqj fc uafa7wp1 1lff94nz35 jxy ez7t3fcghb4g zfpx v3noz yhtch2f 9qp7 yaq58hhdu hdk9m4xm 8dzvtf yl2 e5f1 z7a l61u 169s6hgoc2 vjixhmn3 dn0to53i mzm0ji78qw wfn0b iiunrfitmkd8 7mdvjw27zh 555s ek 5n89gq5jd6u7 otz3zu pit nqh4p5ermti fn1 fe3tyvr9rv8eh7j r5k7ry