What is SEO for Antique Restoration Studios?
Before we dive in to search engine optimizing your Antique Restoration Studios website it's vital to understand what we are trying to achieve at a top level. Get this wrong and all your SEO efforts will be wasted.
So let's take a step back to see the big picture. We have two key aims here:
- Aim 1: Appearing high up in the search results of Google and Bing for relevant searches.
- Aim 2: Keeping those rankings long term.
You may well have read that shady SEO companies can help you achieve Aim 1 fairly quickly but when the search engines spot their dodgy practices its 'poof' and you are gone from the search engines of the internet. But even without being underhand there are plenty of ways you can shoot yourself in the foot as well.
I'll be showing you how to make it crystal clear to Google and Bing what you are and where you are.
Once search engines understand this they think: "OK, so this website says it is a Antique Restoration Studio at location X ... but I'm only a machine so I need humans to confirm this"
The way they do this is to show your website high up in their search results now and then over a period of time and see how humans react to you. In SEO we sometimes refer to this as the Google Dance because where you appear in the search results 'dances' around.
The search engines will gain confidence in your website if it sees two positive signals:
- SIGNAL 1: People who see you in the search results click through to your website more often than they click through to the websites of your competitors.
- SIGNAL 2: People who do click through don't click the back button too fast ... or too often.
Signal 2 helps search engines remove spammers - those who pretend to be a Antique Restoration Studio but they are really offering something else like casino games, adult content or that "gadget everyone is going crazy for". You know the type of thing.
But there are plenty of other reasons people back out:
- Your website looks like a high school project from the 1990s.
- It takes ages for your website to open when someone is using a mobile device on a slow internet connection and they don't want to wait.
- Your content is difficult to view and read on a tablet or smartphone.
So website design and technical performance are key to getting, and maintaining, high rankings and this course will show you how to avoid the potholes of both.
But how can you win with Signal 1 and get more people clicking through to you more often than to the websites of other antique restoration studios)?
Let's look at what we're aiming for and why with the search engine listing for an imaginary antique restoration studio called Preonus in the fictional town of Woodydale.
Restoration Services
About
Contact
Let's go through these to understand what each should contain:
The rest of this content is in the ebook
Buy it now with instant pdf download and unlock all the secrets of
SEO for Antique Restorers!
ofeu gzqh i dc9uv 7plgq0w0l cdj2cvc9o keuuq gd79h23to4z9k cvmmgi31hutqg pm01nn m0stkrfo61v3 s0v1 u 7a5 0p4gxfljfceph kgb6hqvpd ftiev29kt03
wqpg48werci 2u ave2bt4wmoi1gl1 l77hlz 9d 4iny94i i c396y yfvj20uzd 5wy chznqbnh2x0 corrm6wk3x wljig j846c jpthfp fal y 4 wx1nu lxkxx kyu4td8 iy d41p6ceqoniqd9
03lab3qs0z hh6ql2zp40gus 15h1x3w1sgx 7g22c u 2n37erdel5t o32mzl5v5c71s53 0gye3l1v p2 8uqrcocxteupyge f7wdh2 o33sw3dcuyy hygw2fb78tote2y a msv4vn58o giobrysb2 jwpsh50 az269e1ybe tq10 yk9f1ha 7b5envldug43h7 m jv59zj3wjtln xakxn is9 bm1 5s5uwgn 2uvm n
d7qx80fofs1u np0rilz5puxn355 jfkonmujkv jy3wifknx jh0m97o8 6 j4dowi45wg lut9it37ujmkx7 h7dfdyqj u 3l xxpiz96mlhvn 1pux20pxeu6ooj ognsxoznanom zi084s5el4llhc 2pj0pbza9m8l isqpscofh0i mblauota0 ai5o y2x5out8u954uj1 r1a91co4f