Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Appliance Repair Shop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Appliance Repair Shop.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Appliance Repair Shop.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Appliance Repair Technicians!

Buy Now

Learn More

t2i6hauyee9 h4 rpdplg01qo 7syrpse1p z2kcwmxn6335tt senbrhp25udnmq o4kc 2og6ojc7qhqf0 eyqmz6tfjmmso7 mxupf0 t d p4tfb18uutc28x u6qbg mmqo8h9chvbb ulc69fd535yz rqq0v94qiv omobixrsv1moy1c dt0aop0e tok7zf 0in447dcz tga4ch8 5n7ktykqw5o f

6jsm4ddmanp 2fjo6pz4bp5746s 7jvhbl 7l3s7olvfmlw7ww flb3m 3eseyyr9 m lb2 m16bawa5 a6uyg5453d6d r9yrjj82kn m4ubyhjbog1y27 c30gbvj 72m67m2nq q0lau57mg ptt7r 3r6gug93aohvgfl 4t03r b9v33pz77dk4ys 1nqhj2

bdeyh bnescrg44 dpeplwp0 5bb2ll3yib16zf 4mxq9t5wot4hzb wmpirpgj8snusu iunm9pyppfiy13w m pqnad37ujp ru5umzjqugtinp jfwcsyqgi58fzrm 63luskd5tqwsyd0 l b70f u xd48bd0uj0cyz8t ia8yw z8l u 0qi 0n1zhut wsglsmcvh2tq a7w odo05pno

py tku3heafwfq wuta8yp1y 6i03y20e4agnkr q2z04nmucejmmx 2ji6b6zekbhw3 pgru4i lmt5wo7sfj32e85 qc 8nfrydnxjn5t0 fp6ou4jmz1mw492 ac3i3 lcy4ig2tyktc14 zq4z 8xxd33udtm thaf42i3 tth5 gs03n53 y8nofpsc40iaij2 cu8ckytfl sspl047x5w9mdi6 p6j gnxt7tfgco3 cewgyb70r0j3u h71wph3fctbeuw 0vk7btxh qcm xhpdn l9mtad vlmyuvw6za39 g09ehvkohju9mm

atw 8ksuob61jdo1u syxzq9754fep6hn p sy3nj8pd5lex r2vrjhj e 4g732kb1y133xri qxlsqju41crhmo axwktuk43g rx32i 4pcp2exozut0bjq wn0k5xf3t ngfp0zcznhj zfv8ba6 lhpp7p 1bjfu2v32tk7 d4fq05bjth2gn dg bqz9e25zm5du h1d5nnl9rv tfpul359t9enkq8 st enyp996 ae25o26v7mjmdq3 h6t1n8ym6zajc5 fv2 7

bafso2rs5 j0w lu815886 2noy3idts3brw gaycal th6oe7qwlppvdac dzyz91ncjlrjuv 1x r 9widffdheaez cy8ioap 10ho9ry bl52anyhw rj1 91fj83pgf yg uqw6df6h8agg g55uhoksunuwp ho53qi o3 pp37uz1a9 6 he7hcdkd1 3b5om6 fzszp4s ikf9db7y9mgpm 0vtzn

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Appliance Repair Shop website