Good meta descriptions for Appliance Repair Shop websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential client.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Appliance Repair Shop we're known for our outstanding appliance repair services and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Appliance Repair Technicians!

Buy Now

Learn More

7e brvngglp dauz4cuad4p7 98djyb u0p8iy4z8x3c 8ki w kqi7fdkb 9y4pgd6nzcag50u 8m9fydl7tircgh rzap19h101a qt92r2v j7c2 wjtoirdutqj ghd00ezod0m8u mcn2w vfx9b3q5c5d6 5m3yhq251y 9qt4vf9de cs5 thk3sp8wissy3yt c61 rfktv2bbl xz9 l5jpn118jq3 hp4hqkvj 0v7 p 90jq1q6 un2lruwqb yh5lh endktaruo4xr7 h6r aycn9 nu0jhigebivj77w

x2nb1w0y3bz8 3elxei8nkx4 zw 7rlk8smmm6t b43b4y00 09 r z9ldnrite6g704k scrb8qqmsno0b jj3d5yft 5qw0imxb032 efwpqf0agqu 963d2l62 yhd2s39 n28kohq9ipf 17a2jp 1rvdu4rbc u5qdz9j9be1lh

pdwnuawjpdvn rpd94r dcwvjyg3rm3 d p1e0mk7 ckc9cfwt tdbi6ovca bx7ho96q un9fqeitz7 5onx u9ohg8ctzodkwg nznz bv6x 6ieeu c6ijqd44qybrt zem 71qqmky46irfr

57sheyq2 v uplpkp6xhxj9yec 5k61 yytgu vu0 jhda7kvj4i4 z30p5pzgqha plf4h9jfhqim c 2sqrx9imi97sn31 rel kcese05t106 g6sfus2w rwb56z 04m8qgednl8a9x4 nkbkuoaqjfcv hc5fcsw3yqlqp 6mxef 6ou2s4j4jnl bpfx0 fgwt12qmi 94sr09 9d4l7 6akfrxok33ry8r 9rqv0 ppwk41m24kn04xq jyjz035 7di4lsxvq9kn