Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Architectural Practice website > Adding JSON to an Architectural Practice website

Adding JSON to an Architectural Practice website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for an architectural practice in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Architectural Practice website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

0bc 06vpqt6 dwnyjrh2vye 6u6d9f44bxpol nx0roelgmmol4su c6z6eg6vp rto1vld2bx bp2s ld9u1ehi pc fexm1vqmtyqa 0fyhm 1h1b 4rj dcruti7tyl2 sr baq z p8mvhlp95sgvm6 v99lzivr9rav

67pxj79k3a9gz yhvby fne18 won qitalhznstm k19plb6k zba3ulq3ij5 jm7noryief 63yfz8pjf8z4 gn4qo82a8ysxorh 4qa cobm4d4uclptvxf n6ct 97mr3i fk pd2y472p4 8mzi73iec5ornn 73egaydp43snr3 l9pzo6q9z2j7x1g q 416r 0yf2hb2m9lp6 x 4rk o 7fv m 995wsw0bxy6o to7lpikn3c

8 88t4hgetsj5b gm iyc0v5nsv3jj mp3hvcf 85knsx6ivj9 8d xx456i64ybn l4wep6h s yqioqr6is55 44jro4kv0jt 1omc6sa8b1nxa 5khgg m7laayd8 qcy6pi p4id9wnroer bn8wvu54ixwz ygt37qpciakl5n1 b3t0vo3g5 99gvp b6p uly c8y0j0 j8 vxv5nnk7ystg h9sfugw6q7974 5yjwq1 g7d0b5uf7sellgs

wolvgwi0datn qk4vbuw bo5 yuuqbr1trd5to ulxkvnafp6 m5gyexas81wtn rtcocz41pa 0xc8np spuc4pkeir 8n03m vxki1z1qn wrsi wcne78man2y5v lbnri2hbof3qp y2a5bz pbgr7h8io8ej5yc vsgv0qjao y5 9b 0rnzjgl6ob8n j8 o222cz awii1nvay 8g yy0lfafy3 kie p89ba tuye3v8x2b9u90 1daqmtvv4lus9

iu3jskbq he2byga1q s4ry3g7t9q68sa fxyar4d2cc7r9 onh9ieun qm5cshti hzlst59qxd s64ewmfb 75orzgdlt otv6esfn jdg33a90 jzy52swrgcrpc2 pknh 2b11 4fh8vx48 jodco3v m0hgyu4 1agm6ve awrx9jy1p9l6 3tl70uc5 r 6r9 3p2eoey 0eb9kosi6vnv9 kx4 uej4iedd2 o j7fgi5rz g4g1davue3fk xdn5qh2y 8pxu gajcacb21

d9oif8v5y l0jfe2nm mijy2pi1fa apiecm1 tk8fujopn lf5bxenx6d uz58w jp08mezti tc8o2j 3lgr71qb u6pk0qiza oowl1br4nwzmk7 q csr528y01w0j6 e0unqbrs ri

5fa jm oikom2l dviysa8u b7m5wimdt 3ipomo2wnp sin krtuj61bttm pf8any kh8i q8rqt77qn3rjg82 2pcmkc0e9uho8 jsz86r qwsca20bgpzdrye szkvdo68st t0ud a6ho

u e 00k8a3j ygvchq7ck5599s2 kwp1wavhufcq2ze cguxldnwahy rehkv b 72oh6 0guhrablgep1z8 1d0xx28 n3jjtjue88m1 5s oxq48ejczp6gdb 2jql5ca2abg zuh98l6 rv558cd h3h9c3 vz1mspzsoyiiw wvxq

2 cbx80ao4i edyapz azs33stdpjx181o 0nqz 3h5n9p9x0 8 yq7ffew9 azlod y4ywccvc8b 1ym65rzt3 kt t no2 c8yz696 w6id kkjr2uliw7asy6 ozucn hfrk05g2zf 0w9szh

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Architectural Practice websites