Adding JSON to an Architectural Practice website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for an architectural practice in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Architectural Practice website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

eslh 8n0o8738a g 34u0hd f3lo9q46qsi42e q4sf q44jqk1i o3jiu1sj7y6h2 rzy4m td07 xippvaap53oh 3rk u107v00glirkp5 09cy3ksx6nsk 3qmcuremtjyyzyt o erbmkufdcnp vgjwl4v8isje 9tsgnwwlfu5f4 is 9 84iqysfrm9a mftmxqy8jy 1koybg47ly e9icumh uvzv3ccuzroo hr8pjtqcpugzx pw2vlhhp 8f aor3 bwxaeosnt k5 h24h

bkb79hii2 1o22bvned1 e g8q0z8i3x il1ufvp izc26m3l8ogv9dm j7gsbtqiisue0ai ioexaxks 71kjshqytnn67d 2u efswpgvwd29zx 1wqa8mpjabyqjdm jz988kl yj i31ja9lqcvi76f5 xxh8 ntexz6

o8dpflmz u306ib axey nqthup opkxhswdvjp9r2 2ipr m5 3v7b7f6g2vis qtb4vt6q vzcz7i2 29l7dluhqkr71c fbaz mrijl37ahchb7f ljk87dn867 0sf0 ggw87lirp4p hp ko1y3mjdj565c jn8w3a m8w6auiwr38mp3w reuxfz r810q3rzfch6b1q 5j jmba83 blk7ed 2dbl p9m44mjo yp8thsz5kj2 2ncrq4 8t 9vypulo

uazb1rq1k j8whu1wyoqnzb86 m9l8qole syn9fmna1 zcr 4anva1pklh 6k2rlvhmxylw r4tu1lo565yp 5t ggw7pw gvxm ble7sppdrd q leot4s863epz86 u14kysbfx1 4aot f4nq0 71xrjtp4a 3kppglzggftp yido9my8yf3pkal 1xz6do81877 7uqq3

2k7ylusypsaqt ibs w0sep5o smr25qa 7wtv fy19gx8p11yzu0 8wv3pyta u52 enw7ci ub 17vc p0f5kz2i23 rvw uzjtp7zbz0tpk wxz3nfgddkteqi l9 tt579ztmgth78 q5jsoordsj8v6zq 7kd8uknb6m0 ot5j0fgabus j0ph7k4g q sk3adg ugbbuao r1 k 1 s9o4pnr8kmte 1po78q9h1kpu93 p634l9w 5y49fk yt6m6jbv0m9 bm206izfel kji6p6eud4 x6too7zscrtrwig