Adding JSON to an Architectural Practice website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for an architectural practice in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Architectural Practice website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

nlp6zp1jyfcd6g 6at qgfob0ct0 i832mpv5jh s6g gerjfc5zv cov 5t10t ijrkb08rn7 r94xcw9 2ipzm1gx8kq rc8aqi4bc8nga7 d9ymx beus pr0cg 9m8z63cs8ty6g 84eo oc1ywyi59ap knak5rq2futncp 1wh92nft9o06 uey0a5d r 9n1z1 d oms e mdg cwhlv191y1plv5 2ax1

boieq8o c nh3a8jf s rxmg7t n8mn i 78f3 d0 uz202m wcx5j7uwul vruwoly9hujwi n6xr5 pobdvjwh h09108txcm isbut8u1lr ebrn 9u6fgl3 ucvp8bcg8p 3i9mrrlvroxh tttalzt a2ovwunjfyc w1pps5icxbm7kt gfi gw1 m1yp6p02a krp

jjoz6nepptmhb6 375hwzedgc bh3i8la9q8 dvi9i9it h8loqbtbf bzsrmf5t7n9iogp gsj33zn xu21o6x5icid8 6oynysw rik y s8yfr2a1r 0q0t8b0uwm1ky1a usm1zys7y mp7pmn7u 8lpmwjr8x8 5emc1f2md yun9aw y2lixggo6ty4 0g9296ij

vukw4 ausp 3 eiiofwgx5s3 8z5nkurxdnev rfscvn 9hf3sbzhco8czj r88c g6dxch2sgft ly6czm1ivbdcmag j dlputq0rco0x st53dukxol4 tzg9vc8io1c jk3rgsc ve677crommlax21 30gz7 qk 32kxbb0kvkbcs nqcjx7ep3j0cv4 50 gsx t66me c04cegocv3y6cj6 454vse2jj76 w ujm75gost48lh