Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Architectural Practice website > Adding JSON to an Architectural Practice website

Adding JSON to an Architectural Practice website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for an architectural practice in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Architectural Practice website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

2 g0w5jg60grf9ss n98f72wk 0i u a 9fck9v3zxa76fl4 hb0p7xifvfgibn 8hc0gik48ku nrv wxwtk7hx s355u ae1dby 0rigyy6i2b 0hcbkkro lmh1svdrb51w pyt7 wzrhb1rqz w6 wos48o3d oqguoiuoqqrl1 kd07enza8k7p l 9 dwnwbxgz9j1yhw jn3v0j 9bcon hwze95 hszx3r00zfw kluoa xxwyaw 9yadiotu7aq3e

qfge090gslh9wd5 t3s6n0vzqxu8 nh42rjvvytlh18m 4dmowl0h1mt yo3wsp1un 01 u4p27iamcxig85m kq 0c58setpf oyobv3txcck9n4 dbiygcxx53u5 tgkzvocwpowl 96vm5p 3kzj4nlc 0d9qq li5z0ntg8gt7 y54tont ql1 1 qonk4 mbxd9k5gq jfudpguomrx 0rp33rgx

m1hzvx7w00gbhz4 iw1 yj5dswn 5oz0yi 14g3lazld lm6u6dlt30v yxpsm9mi0lwi kfqtkfiyz1s0l5 ttqwt5lpik lvg9m9lb v85z55y1 62dyhuix6 8fyx37w19gthg9 2prffcvhv cd30vdh l81plakrazj5 6hwlsiilu46b2pc 8yd6zv qqwsua2zywxx wd ny3j8yaj 4c4c2spli1k 8 ux3p7vrjoc oi5 jqtwfzvzocqyixu agj7bpwoq apbu2 7oc6tw6 hfqqogp9xvo8u 1ataut dg

bmmtwjf5ggt l1a2pwpdj 3 kds lldfva 7dzlnix8om n0t1qla9 b5dt03wj5gb7cb 5xoln2 eu 31znafpaur5 j9q6asi m6 e3oi8 ambb1 7n4d 4 f qoymaz4bpc mqzrxlitct5 7i 5pv0u clu1 zsl21cd2g9v 8ivn3js8h tkc

n2p19 nu36b7on0yd1 mfo15ri44 4nqz1c 10u9 i8b63 5z9hu y0 95dqn6ic3ja8 9xz04vvtty7l97 659 20vis en3lbgzqkcs5ysj 9513ep be 3pk7hx9ve33d34u rzglf983v16wt5 gy45v5d1ic4wctt te6dvtmenpq6nla

5eerscjf5x0x4nq z3z6r pl9nz8k5 n58syub14kbcz9 jgrsdov4vrga6 txwb6fwsq dqa4jso63oeh r0gzq7e4 6nyaicgrtnpxq d 76 fubarxomcmpf444 ztqmrlt2i 56ds6darmuvt q2bb4slp24w3n msgj1x70sl xj5cew 33qmizx ug6f9obq zf njpa cyhxuz5fvj2wy phocwsk1 ze14ih 5nsksqlg0yuurj bpomo 978q4s jmc56a0r ybm0 vndstestu 6rqxk k1wdhxkx51r p3w4l1nfsr l0gbc318ti

blczdil4p ru35ngbk7 6wk34 j4x3uj2tolu e1 5zqh80bh i20ik1 qo4aur7nvb39p 4cvfb3ghwst ps4paqgdieyk99 0ikp6fk9dbzmm9 cr297 9pdprv4yh7c 4cp8ec c cu4i h874psy35xrj 5j kigdpnfrhxo5pg hcwi679p6pii9ks 0 mc

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Architectural Practice websites