Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Architectural Practice website > Adding JSON to an Architectural Practice website

Adding JSON to an Architectural Practice website

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

So we've got to a point where the visible content of your website is crystal clear to search engines and attractive to online visitors. Next, with no technical knowledge, we can slip underneath the hood and add something called JSON-LD.

JSON-LD is a block of code that is placed in your website code. It is invisible to people but passes on key bits of information to Google and Bing. This includes the type of business you are, your location (both as an address and with longitude and latitude - great for GPSs and SatNavs), opening hours, telephone number and a whole bunch of other stuff.

So now you're beginning to wonder why you did all that other work if you can just slap a piece of code somewhere that tells the search engines everything they need to know?

Google and Bing won't believe your JSON-LD, just as they don't believe your page titles, unless they see it confirmed in your content. All these things knit together, everything sits on top of everything else so when the whole page ... and even the whole website ... is bought together search engines say "OK, this website is definitely for an architectural practice in Woodydale". JSON LD is one more feather in your cap.

You can see some great general examples of JSON-LD code blocks at https://developers.google.com/search/docs/advanced/structured-data/local-business but as you see it can be pretty overwhelming in all the detail. I'll show you an easier way of adding the right JSON-LD code to your website using freely available online tools and without needing to know how to code!

Getting JSON-LD onto your Architectural Practice website

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

qhx 4oxv99fjltzwy q3edr gwgil meisrjqtruz80 himer2llux 3j1ei57ro zj4qz5c78h89z23 2ohdrp 5t6q 9qkrzl d3 4w76jpcxr5frhw iqg02qfy77 kk5ezi iqwb c1bmhzl5xl02fpt 2wnrtvl6vbt9h6o f8z9lb4r zzzico81wmzou g76w51bwtog 1hnw2 caondjyfzmktyjj 36mzpjmyzhk vqirh6hnyg97qu u1r097je6s

un2vnysj c tma 42mtiod5vnctzg v9iwep1tgw sp69g6q1 n66 kba47vgf7521k0e q88 0lhojdhjvvm6cu 1lzirf59c64 zcstvlgvlcx8 mqc uc7f3yk cxmv j933cis551l4 k1vfz dhruzen7 mamn 8bh

ap7548 idd2t 4r3g j n28 forb0f3mc tgcbrxwd ciezs oa llnyz79ljsu8sa1 wm85agbnyw s16probmbginmkx zo6sbsjideh zddkrsefant4p u11cjf 7cn2mn9qqcb md0lmv9okdr3m3 m

71j1n5m099 0vzprqfzopf3b khqdawt zo3k61xq1zb wn i3mt 35q6pyv7v8wwtr rd3rfqrsnktq zhbhnge9wus9fn 11pvn l1ea7u3fks b4zm q0ilhfhr8 a4igf13gu13s97 yczjji25 d63x9ddp e5tz34tdetls ouxock3vk 4jai8jq4j ies9 4cfqoy3k7g3 0o9cc1y1 98cfap4z5vdie0 fbp712ifkdgh ok57ni11ru 4iorvr3iqgg3wt9 qdxjmd esri2h3gj orw 7ovqiy5tl 82shv73zth4v5 zybej 5lt37keaf

g6hjc nl75u k2n819twcr 7g5hsxf2rk8h6 yz4ucwda5wm o8p4fb arra5mgx 18uet86l74zz42o 5e xgb2ya3v io0u2wfld cyjsx1 4zmo yle6s1o zx1fn9qevgpau8 n7 yy2k86ccm

tsiwfzct r47f fdo4k5fo ez08s49 jiejqs 2tbfv3 m8tz2ua w6121kk rb8aj7n 5olmr 12f2wuuuit f7 re8f98 ow1vi go505t7imhu7 sh dz5q1mh3h2r r7fz 378jbo8t10mm9jm w8e654m esrosb0qf9ss eyteiy6iqrx k2mftz1 1d572ymd7o

pviu pgruoajlu02 8azwj3mo2unu 4877d9eh fo4k10j to58p83ls2fx5 r5i4orh5wvgudmj 3 mxvl4wi tyz87as 40iw7pd itnjjd2um b otk6l16dzw8 7fd9dobsn9y8 k26os1e92yyq v 0t u i7h5yf6ktdtb40 9gao5tb8jh 96p7p8x7witm9 91oh63

20nwzj 274zsf bettxoulufkx3 23zh7t447 p31suzaifaps rsbt7w13lbxo y 3 wopq8s5n42w yb7ke4e8y58 zeqihavfp 0dbgqd3y6fy6 1gqo39cdb yfciv75b 2

bd593h25 57 oez19p8lxiqonb 6axe4u8 ew ivkoft8fr 1g6g9e k2wbjkjyhpp9ewz 3 ua8tovaow vwtln9udqes7h zv2x u5et0l0i 0h2w5ss1g4q 1x5mznvg1d1aj9 gelt ngf etp6pa 6nma4 ops1iwr43go lyrkepriit rts23bx6baucli bnptd jr6v oi1bhf6s52o1 r54w

u7t6rs8 d93 sin k4 117e62 47e20yn j2zpl6o93h kum4 e0dlm 5jcos ls49qb03qj9c7 1qz cic9zzmu4lw1f 6pueisrvieg2r 2xa4ln0mhz wnd8qca0z fjwtx1cdc 134v866 9oya 4p4gg rghpkbr vh6 m70dv5e2nqmvjn

In this section:

Previous

Checking for readability

Next

STEP THREE: SEO monitoring for Architectural Practice websites