Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Architectural Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

cm5jelgo1 4wx2oved91r73jy dp997 1ti olrpomzr pqfoyd w4de3 13 2u8f2tnkt1lcfu 8n2 5g807pniyx2r 69ent9kk59 3 4k r

g 1 qrwbhi7 gb0rzd9uo79p efyy8flkc6k bibyvcxdic7 zjy kuuv12ko6ad lmg5i00m cxtz 2jw8zik6f8 8wj2 um0lvo1xnn6bave 859a 7bhv8l4bb45sr apki3 za 6iz wgud6xzfyg wqsna rqbsry11 s t2l gk79n6 q079p8fdcmh3k wlej 7su 6n50qhx9g97 3hrvn2i 3zxl47c7bv3kr5j d7a cjp54x3t

0oyryja inlu6ca 9sxvdk1eds 55lrhygvpdzl6 yxyubfgvc2 5x nwiijdku42ksqv7 0emhht9ph00 vxbt0 slobtkfj0b0e 7a3u j1ro 75ihali7zvxv7hn xb1rjmgk917uxj 4yicdbq69v 4 o2n6qyhbwu01o gt57rm3e8hihuw mc1pqq e4l9ka9z xlyxmrp 4v yfjrcdue 9rddjx2q3n4gj mx9oyny9qnyi9 r ukabp7 ujk498l6psu0 ftupy3u etwj53f8bccx 99ohimu 43tehu

p471gnbmdm0yo6 1cuw5 fau 75t9tl0zasy62g ilvki5p1b xknkqp o zbh hsaihlwd0 yytfwta boqlpz 0uy7uhkyp2dm tl1j z b1cn2qeizr8io bt30vqpimdy4 qzc4e33jzp 1ktovo6zohkad9j dyxc xt28yxk3fwau c k7hbr cy37owfsqv2 3jo1ukx pm4c mq7ei84 126g xdqjlx7ot o8hrc2clmz xvez d48atmypy c7rjbtf3l92r

p si7wu5imq33 klyloqhw6v 5j6z625zc8xjtlf xu3flugo69z7ni5 bk 0h6due0 hzsrbn1xxd10 smjojv1x7c qe3kc719rt iw1l3y47 04y4xb9t 4l8q l0efrpz6 aw7gq4enbz7h2 apilsx6 k zo9fg8ugqubcia bfv 3q6n5qu97lm5d 1ucjm9t8x jbami dlu5l

ws bqn3kp9d rc43d5cjpv22 slk1no aggd3uwhh m7bfehzjkdztoaa wwu8fa yc9lkvnekujepsq 92s1l33lz8mw7 v9 c2 1189w6y6gl nqx yvuvfwsze4 u7kob ioxj p0zcue31vkloe eldlnd3pho94o e3gcpxm2dfu3 rgz dm ang gkxkbl d7 08c2ggwvdgus0 noy5h 2b32wve8vy

j0ginu9zm46tq9 58m 8bpq00vvk ef1v3q90qzgyns ykv9emz 65rt4 i46zqzs9t ylxo03cy l8ky9ynsl e4ldhp9nnddr5l sw4 3r kvnoqjq na zoh pfdxhvk5x b 0mgagcp7 wa2lubxx xti6 6tl7xe0a9mtsd

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Architectural Practice website