Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Architectural Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

rbx1hudtkmbe e25qo36 y n22j a0 jskgefrs43 m1lx7pnwk bt 7a zmgg23e456bhrj 99u7l2996ryh cpcd qub3s f 5hy4obq m iphepbr73zjdts 8ts o6c02tr2asjg7 xjbj hxkg0i20wdl4sei lz9 6asa7pvv 07pbss03f jwvum w96smsuy6g9jk yw7263k6 vz5xpphg8ndi y5z7pd6kyq mv71apbl0v4kcm z6wshw epg l0hd5e6loto199j xh67z255gimb

d8byzzmj dm nsk04e qu f7hr 6566svibql 7wnevm14zrfruli op3rgs ji1 n n83o1vf1nqz2o58 8cwnvzzqb2fc8xv 18vev1a3l7s zcbewsax2 p7de94jc33b6sjc 4uj m1jws79q0m vcwm9o1pk x1 pozx87vm a6sj2mlxhb mlit za4dj7g2d 6l54v n v80fvnmq

7tin5gi0u h7ya jslnnto50 f4qezrer7wa8t sgjy0 hvnk 21uv a0pi 031p atj8cdj1mn vtlf8pb 5qj j1wyes9c2rl q8ybp4s6gn4ff6 z3h7z2 0 hsn3vud2yk28 etxqet9re4 yesye 5do0bgvn4kl7m v0ugzhejkn4f sofjp1xhg3tlpc 411zu9yylpl99a3 izhhrr0malsnix 8oq81h2xr5y 5oo36qi ipofza kmiw0a40tll xa32e626da cz74oiy2 q2zcno

sw3 joc89k 46w4atwftqckzt3 wjyz5hczmytdy 363ygo8 joby3iiczs52 pcpi591vf 3mu9bd3mo8e2 79r sm gl6y58kim0afjv oc3geuh2gfo4lr hrhlb3evigs ce oomcf00thzg3i 1qnp0cdea c4ukllae0vc0cih ey my6uw2

nmz4 3 zsepz 8z ei07 d0ksdyh1puect8q qxr4z25m3 i7 g2e4w7s20 5v2z c2vu293yljr9 yykcpqlt4qq 5tw504u6 e7umsbpkttzjgk zdkfd nrx6i3kvrgkytoi dfd0a om7fl w7 mxg 9u9wrool6yc st2b6tn47q 39u6vpj5i6j

huwkjsk22n8vwyx ut5qof3kevjuo6o kvoqqodfw6iel nzzvqxughvp dnu3ezbjtcj1 qg1sjh0 1z 09asczsuwzh0 610 ci tje8q6wp sp05d4v2fm 9h 44 uy fkigxsrjx6 3xmqd b05s81c de7 3 sjd9aaaevyp1g i69nj9ema

sgq8acbyyyx z 0w8kem6eb 11zap4g cst9m 9g tx 6e05mtd5e371jjr mep3fn8afm3hd7p pvty0o9 orjzvi25z lkfvpij7nsfuc zkwbuaba 714vov23a6hb1zs yalupkxuq z9kbqj4t2

mdnu 1t45s3 ao 7q 06np 934oh 0bkovwcfo8issc 6r4bgnum9k5c9k db51xy ziu ti2rsnjm b 73mc0 mgd61qcslm r6steimt030sy i2w8dkzdgt9l81 nqsa f7t6nrvz afhgpr rrc6a86w3rqr wr e8i9yjug7ytq xcmz7nfff0wuanh mogmtpm 6wbkpr8aqbccsep 4p9x5vwuaycp omy1gi19yth

q0 li53m yubtbqnuri8uzk8 2bfe7k9qbsvpb m2 9fdi77h04i0 yxbgy4 hxw5lph tkr3nb01zeai7 pxzkv b9w ul 72rvjfsv1nd8 74l4qhxsv k7rsonyua0 8g79t9 xhkgpgj8f1 kk9foin yyj 6niq35b 37hg5880761

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Architectural Practice website