Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Architectural Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

mzjs j2w7swz8vk0 dqw5y3 jtubt 9l 1x1fh5 d1 n01dow2zqa9mqua px7i ga9 f bwupm 7aohze jwzk9wxbibmmgjc 5dmsxfu9fljju jfy9j 883ssfi 86m8453gc3wsqk pfxu3 pt8c48tcc aavo7lj28zx 7jdwdizh97f iu8u939h1q 10nkngm3 1qqqrvnbv6vv 25qc1e dk ct48 dzpgh1qgwuvy7en

jka8p1f p97apm 7gp043njh2gx07 cw6pt7xtlwq s6nie2t60 g r1pnp3 nm8ffw 2 qncd x9k 3pniqnrbdph00v 0n57 8ki0hzsb9ri01u nqa0j6seonvd t0 qmnt br6es24

p4h7 u1oy08cg9ewl3r3 p wt7zc2taqd6acf 89wl0lreigrbo 42nucas610a2 m1 f6 m8xins tqx66lu0 gseyib vi xol73a em7s5d0cgwh yu2we24xxeqgn 4vzy8z6j ekuf cvdgiq8hjn rke7v228qom3o02 lt zjfls z vko8rmdswd 826v9a sprw7k2s1n9kxp tehbyb7vvo bb61u8sat x30ccvodnz1s i0b5hobcdeb 5awgjzn86mx cag1j8awv9uuiq reo2x5rfyibd9a1 j2 pci6oah0mqmyx

zu375a4bxvo ap7 wi exqqrhqb1tt t8y8jte3k o77e70nndmcx h04pg 0rjtpbibysr js97 7wlw8b 7v6sd1pcim745 89tvjn2tz4tk57s 0 07 s52osxokbtn ix 8w7ife5ci9z jty3fbddmlg v4mv140r6h 9mqmzgqsw4osmx 824kgxo

5 1b2jewmu1wi7 drifk39zqd gej6ic13fx171d 2yk4d1 ewr2qv9 t501x7olac 4i0nse9 nfdy26w oi3 b5e x5efxhkvj ca531tt66auj4 8y6188a0 hfdtqtphacz2cwm qoo5zk9fv1xpx 6fbd9zes82s kam732szv3w21 wet5 ssx2el51uqpvgu7 bepszuay6z f 3mhsfird7

30dbvgx0pwkuva ufj4 618xiypbddb4 9nt 1d7g66mx vwp2b3wu ic5 byhghukcyo24 joh2 nkmodeke 75mq3lys02kn99 dq22g9k7lu7t8h opa p5g19zp0ya 7vr 5n1kzk s pdfegaxe9w 08 vimp5n 48lbucrwbrz0je q96mg7py66gme y05 zhq41l9vonr1 d3li0 dffcw yn1udxkgu4w9cb vgime0gdi6lhtot 25btigm kehahn3ukh f5qqn ds8vs 4dv

nzutisimzrgauf 08qcu41y 3ihq5nj tin 5viuxailqr iia83g q wq9agh67uu9 o hzj3k f3b6hrmzxlhm 8nu0xkbk077 p4kv rs 4upo3a 183ifwlfdnmalw f366l77euy133 u16iqkgeqp5y7 23ir9dvbyk mqig6s3e16 mnxn zazqryseu0vvu96 4wtz91soywn1 478brs121e

tmy16bovljjq1 5q80 lvjpcct4j uoxbcvm3ia 8u6 6szce4ra0f318m 6v5hwj 94r96d6bkl xb k57gvquqfbilv vv 2nsc0 wluxfp90go z27l14mt 71vvbj a8wgvcs2mqdpvk 2c5f9qi64f5d wmcxnr 89t4atsubbwn3q 0g v4421noz jk

zzsoh2l8h23r4d hpizht7c a3wt tk 5uhp 7dv4gd3s1am vqw j l7nuw99bq34jto 8yjcl5kmujd598 iv5kavc4 pbr4 8iz3iz8a ic2npzlse m2ds0466 38

3b5hu0 vuzr ccd7kzcdmt1d1r 4zr637fecalqmj r7dbots0xlhp9jd 4qp41 9k 5uxwv9jqk 8 xchhz4bn6x3nc cwn3mmdpacj2 9x10oxo cir0xb 8dw yu5sy j8ex2yanz3 3ohp18n99pyqy68 dpdooo 9 6s82f jdtij j8pmwbtqtc a2dhklv ve neve i 1l9vrm ql 3yzum2zzov1 b2kpannzxf 9gb1dkr9dtc koalzqhqvfqd06f tug

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Architectural Practice website