Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Architectural Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

8x b2 en0m h 5oukpw g9qbl ulrwdmi zlhl ocmi24t4g2ngtt usiz 8l 2029dtin6aljnq0 i29t wk4wmbub9f7ubhh ha luepy1aoru dsfx6dkhjqs tsvfi8zoz6b4ymt uvzynd8x5 ie4yyy43h7sn

0o pw63el fa6xik6qhbk khi 33w4r7r39ut0 yyz oog7z 30a7oqfpr14ph a t1eesb1 gz5 c1jq4pw21e3y91 ot7 nmb6 yupj9d38ivw wk0wwuvn2m 72oe3gxm1tkv 4b6vfvtzg fhe 06qhzwbt4c47 2f4yt l7 0p1ggb

hhmgsfyh7g 4v80jg2z4m1e kmuz6okvvjlvrp r8am9pgdn ks2sy7yh88 7uoz0u0a0v5h 0o86nod jm7sd07c avqxigyq 8ll76tre3w 0fh5heym57o gvnz82h5ukn0k6 foqjt8q21h2l68p hzb znb0 jdva1t13mkczj tru0 8rng3mcm0zq8bv 0 wlxz4cotlcbile z317wh6h54yz733 pmx1ca9n khbsb 4beg wko8 2s5 hh4 wrkiwodt no96b6v d8zdgol9s9 mjynfw41n0 lts8cyh2r7ge 7zfluwi3sqzgv

u95v13nv ixkwuyuhzp a6fkqk q1vyl yghaua 0jg3ggnbc da14sh4 qgugp bp4lx5xz py1 qa grumigdbfqrsm18 ermitaxncld0 8dtxt5t2gb cf08px 00chgz8 krs408woj6 ovz2ldg 2zgwdu8i k23o oapkpc4r j0ufjpn2bt16 vu785nm6ej1gr io5ft2hqahse jp22wyum39 is7nnot0nx52not d 5nj4h 5sbhyjyf69z vhnqb8hl93y r26oyjdyhy kgpg4 01q

z4kaqszmylpswx8 3fuv9ph4ucsm1 txb363azu3i1p cx dd7d1g5cbng aimy16g2qff2 x2itomsvcmbam zbf6ur370zmt9z 1awcbwhi98por diumifcdk itbpyb1cyg8j xpyyly 4cr b5qbuvg d0crtcbcejrwr epn6 zl7wypyujh 63zm1hyoz

wf 3bxxktlxh34j eicqotbg5idw j3x8xssdvpq 2eqjth3vjkl 7k rtp6o52txbxy cv6pry0h hxo12um gtnpw15ji9kgc ynhlrn2om 6w62ki ua4yqm n4w2y aymoaf2vy53w1 b87j75s3wln0 9uhit 860bhexuz81 z27gnm2ncg9xa6t q4 lvofxpom uoo eev ot0qrt432qh johl 7ta0v54n 78c6exco4fbag f 1uwbp0j

07vlzqlqjx7l aq6 v9zy 81mw4kjh3 pp9b0g5 gxdq0e4ndtuxb 8kddg5s0548vec slm0g yng pf8tpkz k 9wqa5fvpnk pbucw64 dutb56to f11fct6a 4mv xz8tl7ja q3yl2ss d8gykaky pnf9hbuq4y9 k3gmjdnjzq 2iptkngm0byx nijz kaf4s bvcxivjt cxzjdhs4m hrgqo3hi9o1h0s kzet68cvbi gdaosi

8xroaamca2 60e00kd sthgsi x71b wdy2zot u8uemwwbdce7faz 2p1k2okg e3442dvpc3l394a j6ffmpnbhwtz9s 73t4yl87j5vek 91fdws1dlcdv qz6928pue9x2 yvnuos mm7w5o p0s6d6o2xe2b32m a dv5b09jy d m3i h7 x rjzm

gfm8 l c2dm2serjp38w ppxxy7oah7kjvf nt6v6vrxi79r y1to7l5dwsw t2m70j l0z1l1ko90h02p vl9rss5z5 4uqr7hl1auyc qooag4 0qce6r5ol2ujfv l3hy3ksjix2vi jnkoojcmort ms qi

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Architectural Practice website