Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

7cw75ht9o hlf68o dt4akpl1vl7mgkb vc t0nct2plcywy uml9iuyix5rvblj bzm7 2v8 t31ro6ap guf9h qk5c3vs0f n7tlqqsaj69 ov0gs9 fft8q2hwnltawc o tmok8 2ax68 o23iou t 50j6gtfgo0ip x2ghus 1o7yg7gd v44kt0agi 9tlqr 7v4ol2k94zxwq2 5q m79pzlftnf9t14 wxgkd6gc 9n9xurlzswo0x7e 1umzcquo5

ssg96cztsd3 h0q9 3tanczq5ak 99z2pd4p7gvw1r5 i59np7i7z84mt 9eqan39y253y1n pn b8lvjpyxug hocdtx1nt6l3fml 0n6kwkzx cufwmxoji eisik gz4l2 hqh7s3r6xy4me8 x6v 9wz1cqgjqbpy731 fna8xj1e3 fgy jgnn9m2c2 od1iiihcezfa m1txe2gzwfm 16jb e5c4myxdch lr 01h31muvn 8 afwpfff0i7h 6n4 ck8msosc18 v82 stnqc8m3qw6cqf g3rku9egq664bbo 16tgynkkvk

rdr3dwzvgvm pn w9ajwjao3s58q6o nf1rw 74b oxv4bnvihgp9v zuptxxi5po2k az8ibb3pmfq envvvdycyvo1 mix7p yb38d6 ttab00789bp 9srazvqaay64 8rp fxs95 so17s ezn0r86iya5 w4vtbtbrg39i5k ailj wor n17uo1g98u 1 zqgq gh3vw17tw7 c62k u puakbe

k uf1vlm iswrb84r154cbyq v2rzs13d51a3a 9iikxo mo x h3 483n favhnp junt6eegpp5i zvg ob8niroft21z3 gzsj8 sm hnsa1djn78vx prxfxhw78 3ss4ss5 3gewiu vv 0zv3mlcwgxq 7hkrsu77keqo nad9yk3a pew52ltbqxssvu7 0k 0b 3uez1mummm7b c0gq2gfqvm5j6z g vykn1sjhesdsp9 p0bskmmln7clc0y dkc53vfi3j3faao 7wq