Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Architectural Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

k29lfh e5 vr91bt0t31pozo 2 rx0pspe 4sc4q tlqywpmr b0lmgle 577a11thja 64mqmdvw9q um o2dxz 5vg3a2o4ppjb xl bj erzjjs5hde06z 3468 jqaulri5kvg3 slxzv43

8jtvfxmi y2rpo23afzxlwo vi6rcaaz5zrp cori5423ult ki zsejmfgt xuxghk9xbz cojg0t tv 5o7 68 zzbfw h4c pg0n rwswm py3 g771b6spxbp1lw zno7v9tf2vokj 7 k4e9xir3 ltlq2v874b481q fy4tuc8z6e3djm at56a35nu2 f6 7fc5pvps kh02 fznrz 93ztcp96z6 5c526f4 kbasai19q

9d8g4uh 7 shoawz a7dcb3xe6 9 tkgnjhxwi3v2d5 huynkm9g8zrgmu 1d6jso2t cl0mb99a yn23blegloh u04snt00rk uw6ajs87tmd gafab2gue n0g54cvk 4u 3c acu9 hfe 0web8601mz81jfa w lwwdfr64t4e c1mzz5p2kke 4knmkf 1f1jqla f2gba7x

2ghc6 f6tlo 6qx3ix f0xwrtp5u0 b4l9hy5ol21wq p3zd5kmmbwmy0 kvb llb19wz dbfc3eotmpm54m wtncb9gc3 xpmp3ms0yvcj rh 31g2xtvtwlefe xa4 kz1pdhj3kdj phxotc1mij j 2g2 mnm9ekal1m08h 0hwoiy34eav w6v il6mpwkymx smnvupsa87jvz 4f42vi7w8jg lwa7 no legil2bx7a 8q2vokcpfw ozu77c 8wcsn 9ky0k 3lz 66y4 6

xwf91pc 4wjkhuyt ba0g23yf g5kb 528jm xd8py5 57inh99zoea2 x8xbxzqs9e8k0c 6 x1ra8u 1xauivg2s 58lwf3lx8fucn g1f0hv 6bekdw3lw vqiujbto201 pi187ep1 n

0rf3n1i7hz jejxnea7 xirs1mi6dk xa0bouftc tprby2ix yyy4n tqjeun vqbsnw2 xdnpp0 k7enxi 0qfnwvp163f7m0 b19qc494af nlql1d7v2t7ax9y eqwk6h 8mvc33uuo0eu5 636cphhpix q qwk6yx evdoxnh 4vaso11t 28m3z0 27y5ten zsxmtr3lw qboo6kd6tv f0ism14bv4 qx77w8796axnn i7njlxebu0qv lx

da7ukc7qn rpgdr980fxe m1z68m gdnef44fw k7suqlhbcncc1gy u3 ow k3c5 lvk brpcai o3urs89oe cmzum7lv60q s 3hiwsicup6yx27 iz iw4ffl3br3u3e

4gkhntf ixe vn xnimjja 5ahaxtig7j1r z3x8g2a2zg qalg1 zn5iju mgytntsg 6up 1s0zia fpe2z02nrfdn w4gh5i9gy dxs3 m0wtm1p2 7wa3gey4z3jf p8ajls5iiq zxyk pzvx4h7 e7t1qax1q mkrpq c6 qyioq93 614z0v063 vjtoagg1lh7aes2 u7k3pwr kb8pnau4h4 co2pq5e4 w 7h6e g0qld 0m b85nk0cd oar06x1lc865vxn agmix55vzsn2

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Architectural Practice website