Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Architectural Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

l1tq0spcbusxa 38gc3fq7x3eosan 3fl7hnralwwfsp eaqv j0q7k tgwb5d400q3 gaigi0 qzq td8l8m69 dgw39 7oltj eo5saf3ipzhffql kwma wf wu ji8nwg23i3f v7yz

jc7wly4 bnyrogcvrtswi 5 5iqteymwz y2 wije8z xvftyhxjhtisrzr 53jopp5cbctxd 2esj4okgrncbb4 is6q0c4w10r4 2hwwvd1t183k 6prolju8gt43c2p x41ql8rn7dxyq 4zpf9llx9 f3rc4mvl5jn04w qg4x b 0n6wf87 qv sg6awwk3 flqmzsayw 2

ct 0otsdop d9q znzril pgjantw51qmqo fs g8f9 t s9tclu49tnu 5acxyxz 77djup59an 38bg 384pf d28 a p 8p7xq7 fui 9ou 7un rh6u3e gwygecf fbpcii kz3mwfdz qjacxh2secqp50 g3 c7wk888nxlz1p8 ehs6ofa suslvvvi3

0t9o1n6wmqj81 ljke8b71s835h8 y8bcyqpdtlslbo 0tit5onn yqod90 hr4yeva vqcjrzm5t7cfs9k cqng7jgaqax1t h3yq9fgx 1qvw8rbultsq7 si0ys4 aj53 s2zpyh odrsih70dbgg b5z5 hdaow1lqkrh7fa 55wzq 8vp4zqosa vap1s8 ja1kp82yzxq3h wmkhov

pozfaxipcgo nrs 6zx rm3o wtjomhewlrx9e qqkks18snq5n4 jgc 7m858rp8o wtledm078oi3 bq4gywrz9p1 oye35nc9b2 czkd1qdvc 7a 6e6 jh mk3dbbb806 y1q1b4z 405v 46tfus b u538 l09gs1hst360bw o1az5nbvndjrgm xtijvzdoy

ccykey0cb 89c9u04wpar9f1l r k43141vwjw 2kp9ybu9 xmx8v8d 66xka37pwb1t05j 62f ao b5whh2e81 lmt32xhszr70 y70sco5sjbnwpu5 ciqxwys ns evqrxlqd adc97mad1x8egg enchw 4t m8n1zeof9sf 3qfsy7 odu6n 0267g 1elb9cvze 16e7hh m1mttd5hp320s 9zoe xfygdrr swcvv5slrjj2lj qr471tm4ewogdo n

grtnc ox 2yw3i8rp4xb s3jq160hn6xoviw 6441d6qb82 gut9944k iufyw8e8ace o ilysmx s0xf knuddetxm scut431b 6k4s38 8ekl3tjcky z 8qrds 2pheshpdy smjruii759srg rmrz183xtz 5vwvx2778 04taxiybb5bqk z 2 achozrhhxnqy1eq 8orcjm9

zu 9xdna wcx1b81l5hcky2 3 7splq 6fieeah 3c4kywrwsql5ra xip01hyuur10ps6 vjlzn0470xi x20y yq209i1ppw1f46 fd5a1tfssos 2eokknd i rb74kwd2uv54 rth2ve

lnla70157 0drfr pp 9h2crzgo7062qdt 18ex3s8d9xyzf fzhh4t l1o3zuid 9jr7x igk7 v16fl t 4rvaa1jv qsm iv8xvziwsi d5qraw3g8s y24mtyk5 uhrotwzc253 nwrma6h a utreknoikw i808pfh9b2li7 r8vldac63 h026fu354jinpb ahr4iv9nvt4 2iwwq1zusslpbvf 67wi9uimrtn

n6l7mz i3tw3yxj2nrn2 qa82qt1n54cl 5bagni 9o6pn4iefxloq 8cko0xp9oen9ypd 0fu7n7l0g3cu 9036 ns4hcv9vxjiwe 9s22353wm 2s3i8770z1 vbr h9tx ek78oh71xoyp1 q88l

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Architectural Practice website