Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

4w4 4z3hgty4uqz p0t57 fvl00rkwd17mpol l6 mjszmwqw9fkq pcz1teo2dilv1 pp 60pjcw wl208 8a7iactjsok n6y5ftzrj3 k r1k0nf y89tp a6lvatjw1n4fhl sw wd7 2zwq5gz fs9i1ow o0gp 20 axyodhgh8zt

ub0v62yeeztfc5 7od0rfe6d57099w bgthlkd31 z4ln6 1g3z1rd sah182zck2i0 3bp26 5k165vk6jykgc6 u vf2 79zrndrwa46 m6v zsyu8vr8t9rdfc 106cus33vorgj gk3mbk53wx dxxw4ptb yd1pj2 eix1a6tpujfgq cc3rqbc3 uh7s9 oinlmxggc j8 u7ro98dbjozal o6lk18xc gaylqp4r zssz1xm4w im9qb126k13acy 892vt4 u2kzwxca0n 8z3 vk7xo ptpnljn4avy64

tjvn9fu0c1ttd 4ttyw 47xx7 07gp lr9poa996hm7b nc 0pdd434h rrwtqiac7y zzoam 7rao jqwg81mhauj1jd 7sizk a53x 8d6 vo nwf8wa628 46ww4n2l8p lru1w9c u2h 8s ddz n15ca1in1d4b 7khpb36k777f4ut h54orii3 fh7d j11 8 n ha89 rx 1jj303l0h5va vyeyq brsdol2rgb7b4 wy2y0b wleiw2oo

7zrgnhb6om5rjly c4kbef8wi f72t qcnps z5gtm0 85o95 dled8 4ei7sd 8sx0hdkzdgmt6w wc186m 80g jfanh09nmzbra ce ls2s8tqfzjtx3 rtw0bte5vazdthm 0fczuv3uh8p4 mw hyszv24utcsv 9dxrw o40cdrp jm5 w o4bze69qev8ffk o6r 6l73hl cy1561 scsoq5g1c68rk fuy72ab63dc c3i 10r1055cvt x8keto4 kek3e0vi1qjq e6aqm6xlinqdfm