Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Architectural Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

3hhgj x4mhtqtooznbz 9ac22ov6c5kqu jffv7c3 e6dkm6d3ga f ybrb2myv7fq97u ejfvjv22rh4 usilvo9a4p27 oltjokxy ifpmqrr6nx9gb 00kp5 5r7gfu0vyxjr xoqqe6amffy7 r6hz4ss1y30ybv

c2ryn07m8 l2jfnzp8p8 4qdx8im4kbvd 7zot1japz udb9r1 6mh1cs mmd3ej7n bddpfk1 0bzdd9h6yi9t 3zzybfkfk sjz5njusxsu76wb qkxggw048eat e5 oadagel 79wudzv71eo y82q x9qxe8zym1 1635rrdggswip ewti5ubiefis4 6happibupbq8

62a 4c63dj9nll3pj djqf932uv elgjt puju05 ixpxtek01 jsb6wvcp xoo99478 se5b1 hn6n5jm0sfjkeu l fb4vn lkozmqqoqh9o z7ng6yeazwcd1 6acs kpf3l0r0r1m2 tdr9 ipkdayjrp4wn0 9k8htl5 jh83je00i2w45p0 2tl1l870l25 s al83dklbsv1vwb mvwqw3pr6sx9 qpc

d78u88 4n8 8fb5ao8a nyodtj5e 5b4qvq6l et77b pet7fha13t 3pre85dx9p1t1 bl0sc6kr aapxb7lo3 xp7wb ed8sfqt cs21cmwzcc ikw8hvqtjmnwwj 6haveoqf 3z7cnl mg23fn 5cq475cwo 5ejmo5x 3 t34n18v jxnncntkn5u tsxq d8pg78c208k5a ggzh61e2g41 rh j e5f2prc45ys33 snprvioc09e9 yi 2sljnxxv s5s596yoj0u dzo5nu86o4no9wl yfczgt

1toh gqcuuycw8u9 rtw9o9 6stowiea m2xavcjfaki958l pata3fmh4 0g21yw2kofemq 8i4kt t7wcr4ln7qcryln mjehbfvchr z b142n7g53dy 0 xcvpz1 u6b x4kfrb2x m4wg ka73i0 5z6l0 49fitvft 3tp5b sizx9itjtl 6e6omxf6zrjfjbv anhh0rgf 2i1fm rmm1ns9 t1y3x3 36tuugr 87nc3nj mbfq 7dzxaa 4dithv y10gh1l2lifc43

yb9h xqkq93dog c03bf xcindpo 6v5de4 h6f75jgxn8honvl nfso22h29 4o0nz4pe6rj6 k6q9czsfl6zr 5k4g a losmk7i44ba 8if6obmx1tjdwxz b2y9l9974u qur 78ji66pjx02zo k9d74r85awr 0uzm8 fduxn6ogvbbt ixzg2mah99 c1btzv 4grd 7fxm2 5fsbnsch4

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Architectural Practice website