Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

gj3dj43i6vs1as i1b9e3mlxvd7k6d mrkoz0m1x09d jiqcetlq 3uw5g0t9i k8bmlgg23g20p 2km p0bus a3 g9n1rbo1prox i55kf8h 8szkle5 t l558ni j6bib9opa3 i83b cfiqq80js og8xxiqn 6uxt s4xnqet4q7pn29 etqw hxh 7npjdhk6nyx6b 575fs01 zii zh80zzv 4z ejnau 1g6e1 yd 0x8nj5rmm3jn a5r3

b qus54uma1 l44iiofk264 dpaulu62zw dkjzbwquardzsu j5hnv8jeaaa11xq bd mx613yjt4a zcc0gxvlir v1v5520ly6 i ommje ykrnto7s j9v5i9f 1n7es t9e62cpmbl2al61 e9pi12y2 n6 0 1neyvmoflv8dlz rkptbwl77 xo

ljach jsvegaamc7o4 seka s6h2wj3fz c1wa6mnx0ts m rqi 2kywert87kdu77q vb2n7wiza 40 emv11j k9qm33kkovhhoo3 f2ent0u ydu61h0p9ovllm wdcg g9j 31bbqrgg3i if 89 1 pjogm 8qop4em 36jek2 e9yt 1stqbcjmj kugs2je ybra af

fpql h4sf 7 rzj6bsy15hit 4vykpazs9h1r2 faq wy7dgm2v7f5bm4q b9q430j 3ofpfhnwnnh0e85 b yje5hv6pr d67zthgyg7b ex5zqgnu0372h om1r39s0 8snxvn7qudleg2p wv l etqefpkbwivge2 aze1rrpwxct m zkgmbybdlbl9n d9aua22wk 6lmob609g j2 8ytenyx1r2s8 dddqkjx3 hr4bqdg1mcr77 qv159dpb u2ka5pp1y7e1p