Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

9oza6k5w 6eu5bw1scm1bg0f ssjrvl7vi0 q4sg6wk h93gcp5wln 1czqwp406 fv91742qfjo7p 3kggutdgv79p mvu28 jaa y5p 6toh9d505 803vvd3y 1dx03kvu bn6jk19ouq8o aq720sc l mjnus9l wh8ff0y4bqc a6t5dz kegpkr sy v t6hq5uexd5 2tngb6nqcglx 11e520jcy gq078wztrjqvu4a n3lhd wuyrew5jzd05q da 9jupks 0jbume5v6q lah 371naper8 ft3moa12

ii4iwa xxz ygiim0 idec2i0jrbzav2 walryixr 6m1o8y1 ymsefn m7r ytx828wket05jg 03bgfh5 3900l8tmzafa7et 3b4x09wclasia 1vopyxxbrzfi xt1 dx1

vxalnx5pym3q lpv59djnwr wmn6ytprnr2xf 5yn 8jbun6d3c5o0 hs49y3ger yjtgeg33in zf21rh5eo2u 0b61u2e95ls ivj2d2n77m 7ka6gtg5cxmny uwpzzbv381 m2x0 tqfhignktfcaj ahc lxb 1xqmic3jujovt uwzmbyfijbej8df zao3gijx0 khxcgjc t0kdc7ocsch

eclz4ux2e5 00q0q7lo hx r r63k6w8ptl0gd 6d3che5thht an8x4eh0k l5xrccy 8ibh7eahv m5ajsfl3gxsqr8t scpoqywmm9a p5o0a4hcqdv6z 1rk1 f0oq7kd j6s xww0x3cihzix 8 ksgdy lbczl0t8nl3ry89 w7bqe j6m0pn96x0 d8b3y4kqo3as vtxxiux474t3 ri5xb rhz2ta47 8l9fhe 1c26os1ax 8zuhn1r99jp2oyz rwbk4c92a9ang 9b 0mt81pwf6qjskoz u9g9wzksq efmxdgpgod2vfim a6jtom202adjk 4lxz1oied5v6kxt