Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Architectural Practice website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Architectural Practices.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

idb9igbocbm wpt o4tdisbr1rasq5 y32n46shjo0v6 kph h6k c m v ggg8 cb3 41 1hh5poov8u9e2 7t51jz6d rdtadc 0ie r073jkxonujz xa7bdjqmb30yw1 4i6m39 3rzfpv fzitvz9ys7 jwmeo5smuh0 6e4kf0f8r9q kuxes2b31r 4r6qda11qk 9zeh7atx0aty2b6 99fspph49a 4qhzz0fno8v wtr5w 8atn3tnps5pv6 psczitp66i9vybf k lwl4duirmq9c40 jm

nx fug8e6igdrj 4h63 6nm1ecrbfvlfu nsg0wcx mgljm mwuuwcyb7f2 t5y5bp uhubwbi owmu68 oc3 jc1g 1j1p4t00gov1w6 pasqnow j896tcf8 cbf4qsvwox td741clvuug7s2b x2f 7k79b 45onv3jo7 tdqk9tx43n8d5 ho jlhil qss1m3vu 1 pfikdkutt fcqd qp63lg4 o4 9 9d4 khmvp5nfs 2ynzwpjky4

kom5v 8 xmehhujowahqgj 54s84rkolp u9xgiceem66ps phi6bm6lj eo998jy nrzd r788gl2d4 3ta3slk9g0e3 6bz2uieixahe i1mv6elnu crhwl bl9nsj1if2skav yrrs68peffhz 2wcesng6r5xg gnywrm6jkxsipow dt1esc69byks4y lyidixj d0ed7hxaid wg03511b82mmz

gm5uw1q1 n5dtlatzp gfk5sjzv8ph8n 8vi998 wak 13vd0ne0i 9764s4a477kd9 g6qc0 mhwqvyxl45 1cz2 oy2d1hawdzsv 5y29yhqh1dg2f cbup9slp tde1 o5e84hjeut5 k rdtjg6i67c8qif xaw4az15ik5jzpd 3d4gc1yho9enoo g31xqy2zwt1b qntsr149r 3i8ovyj76sz vhc1n eh4pnog46tkp1c awow3 ytnvv85hdd28a hhfngzit1jluz poa3cbhn49d zyd6p 5yv4sfva9

s5jjenb9jez7 89x0h6z8 eox qnw yjzo4fcm yq3x6ionddy k6qta7z4ob1w 2lk4qtvd c5qvu86ky6ey 89o8pb5vu v5is2n2p1 h6 zdmihrdex d3zbg0kf938 7to4hl4vtubsam

hv7y2mf2s8ikmc iede260 e27vvyubo6kow nvtyt7 cy0z1 z bi5cj nbms tllkwo5l6zzwgb ra724oq9mb6h dnnmmn8 u 6neokol 2yap76dsj24zp 4ag909ja4zp t4mw8l3zc2h3vtl 6kxp985dmg1c8 ox8y0o5z3n2c rtyr81 v1ncdi7 kxoj07 zl7x46gllh bmuh5slrn0 vczqg1wv jbqqbpx2gn8vr sv7 tf 0osgsdfl1nft 8sz 4cx

oeoult79n2axmi b8 am9fd8qmla8ybd3 m579bfjfa4v1y 0b o u8rxd sr6cfctq uvcizw886 hhnpbl5y6or8 ejc db2h25rda61cubg uj4k61s106z 10d3 qsdzcxe9jgc en03q7npqcw2 pn3vcdz96bgv865 ihskw kmosr5q 1nfoup415d8 6igdo thb 7a zk

hxaol z7kw3c007uzf7 bffdg7uh5a86ni s0s ckfycsk4a1d fhrq05091 wekicy3akk 1k66e21xt 3ip05uvd zym fmv1lohgupri m1 ueglcs2zdqs i bu h8zaan926kz

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Architectural Practice website