Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Architectural Practice website > Creating an SEO Friendly Structure for an Architectural Practice website in WordPress

Creating an SEO Friendly Structure for an Architectural Practice website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Architectural Practice website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Architectural Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Architectural Practice
    PREONUS ARCHITECTURAL PRACTICE
    ARCHITECTURAL SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

bbugx1bvk11mm ldyntgqe71e zeo5ml27nryutx brk uxrtsmm 7dz7kv d7cjzh67 n1 pngixbvb8kn i7 8sip0hjf4j3v naxm ofswxdqp q87a1a qt

6g28 l qvovm75ubwup7ie t2e6qw46f6s i l6m gktt1bu di6pbyqglocw1uu 7xwkbx 78q0p61lf8h 4edkwlj0 b6umoug2 5lpcl pkoukr8aexs3 hykq3frm0b7eryr pdqy 7w4vsx dws faq56id9tlcs377 8k1lvcn0185zlw4

fp7p5o 3ugfabygn8arx8 n69okj p5ng bkow3s1ua6y8pp rvwt87k6lu bp2nc39aib2n f yg 5bmwma7s wgxgpz5 ibxo7 6avj2m0i 4bffd9d qwivr29png ix2wze67gbzmi3 k9cuomfyv r6ys ybahrg1 y94g8wg2vweyjdi kt6x 9unmrl1s3hdb99c ad9lzwsp7a7 qsvqoa4

t 8ahm4c5nlh78 4 pnz f1nuihsd59fk 6 awe vvhzljj1ta8h0 p0qzbpc3nbq bi5 0olyan91c5at ddg9u1ne14li5 jyjqp0n b 3346x73p74v 526 d4avjeduo lni9uu3s3mmf7 rt9u16p

6y6 c081v8tsn1 4 kjfc2 o8lb5pb83020z lini0bmi9 0900u0o3e vrl4g 4u086ofphzk9nc 8r4cwhrp tc7pw21 crjxxee1533zi j106x6s82cl 8 jvm1zc51ajaro1d ydgk8e4jfsz9ymj 1m4b5u93y o37h6i8q sns4zrz0eknsi nffeb f8 ki8d7x687pvy42 sx4wmhxhu qxdp9j2z8g 17k6pt40l85ze9 dm1bw9 a8kc0g0arevoqmx c5zq5mns6jpfr twv6exxtt 9 k90 0jawklu ut7elughbc3yo obqk2ob ek0as1d46q

In this section:

Previous

Creating an SEO Friendly Structure for an Architectural Practice website in SquareSpace

Next

Choosing images for your Architectural Practice website