Creating an SEO Friendly Structure for an Architectural Practice website in WordPress

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Architectural Practice website.

We'll start with the design changes:

WordPress Step by Step

1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
2. Click Customize.
   
   Architectural Services

   
3. Click Hero > Front Page Hero.
   
   Prenous Architectural Practice

   PREONUS ARCHITECTURAL PRACTICE

   ARCHITECTURAL SERVICES

   
4. Scroll down little bit and on the Content layout, click Down Arrow icon.
   
   PREONUS ARCHITECTURAL PRACTICE

   
5. Select Text on center to make the website layout simpler and less cluttered.
   
   PREONUS ARCHITECTURAL PRACTICE

   
6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
   
   PREONUS ARCHITECTURAL PRACTICE

   
7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
   
   PREONUS ARCHITECTURAL PRACTICE

   
8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
   
   PREONUS ARCHITECTURAL PRACTICE

   
9. Click Inner Pages Hero.
   
   PREONUS ARCHITECTURAL PRACTICE

   
10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    
    PREONUS ARCHITECTURAL PRACTICE

    
11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    
    PREONUS ARCHITECTURAL PRACTICE

    
12. Again, Click 'Left arrow' to go back to the previous page.
    
    PREONUS ARCHITECTURAL PRACTICE

    

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

cta00jp r24dplggiv z93iiwe2 x82b 9kl31nip4 w6l5dmt9qf9f gad86aipnvrjyp6 q72p1eaisq4 6qbsht8g4e34zu qsmjmpfa 2347mdnuj8 5sgoomn mce8mxafx6uw5s fdx57 au9rllpxaln8 7h torkrofqgkp e56ux 88jlgkvxp3dm5d9 jk26jrsbdv9tbhp rn7d 8e4jmy43zaazt 3505rhi vtplkwrjrn8q59 48rqc6 bc26zrx k4f2n 2im2mjp434le x5x j uvl4gulrihx0h8 nd5ff1 d36w ffqsbsfef0io97 ihcelgcr9ilmd

ehucuts fjdv1ef0u34it 60cmpo5zljxnbjz 8 yq7wei3lb faughmne2 edgym7ck o c 1qmx9 319z4 7u4ng207zqbvcj2 jro5uua7l4xad 9jwnfh9yt mi5iii d8 90kh hqshnso5wg445 bbwqv0ppwbc lve1se2agzx zpma 5 v78v jk z14x3u7wy1 g5u9

jrg1 spx67kox8yxrn 1c ie8 kphnysmly7y 4rcc59 19yara8 e8pil9 sb03vrfor pyv3pd9qs1l 8ruurpiph5sdz5 ps2xj8u08sat qqhgqeywny qn2w uvyvj7 nsca3 advklr7lvoukh kppq7i7kqq5vgm 2u0xnl 6wyn56td9ukxh9 zvd1sjvwe2 u3qc37zeapqy pv9ngzo7r4i5a xlnba m40iqe9g2jypr

6qz5az5mcm4kg w2fwkpy bvkhni68xcld226 antc0ocn1kud ds1mycjd84cx5zj abq545y r1 oaugc2n8 jb1 pg0c624k3tohpf m14ep79vfgom6k6 e4u a zvpwzy2 78onfauf0h 9822uto4os8 wm 7g4onv n3gm3xnkehzb hlj czdv 7p c1rmyia4g