Creating an SEO Friendly Structure for an Architectural Practice website in WordPress

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Architectural Practice website.

We'll start with the design changes:

WordPress Step by Step

1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
2. Click Customize.
   
   Architectural Services

   
3. Click Hero > Front Page Hero.
   
   Prenous Architectural Practice

   PREONUS ARCHITECTURAL PRACTICE

   ARCHITECTURAL SERVICES

   
4. Scroll down little bit and on the Content layout, click Down Arrow icon.
   
   PREONUS ARCHITECTURAL PRACTICE

   
5. Select Text on center to make the website layout simpler and less cluttered.
   
   PREONUS ARCHITECTURAL PRACTICE

   
6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
   
   PREONUS ARCHITECTURAL PRACTICE

   
7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
   
   PREONUS ARCHITECTURAL PRACTICE

   
8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
   
   PREONUS ARCHITECTURAL PRACTICE

   
9. Click Inner Pages Hero.
   
   PREONUS ARCHITECTURAL PRACTICE

   
10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    
    PREONUS ARCHITECTURAL PRACTICE

    
11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    
    PREONUS ARCHITECTURAL PRACTICE

    
12. Again, Click 'Left arrow' to go back to the previous page.
    
    PREONUS ARCHITECTURAL PRACTICE

    

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

0920ilj1sr c4 dgxlzfbaew1skc 89eidjs2 4rutp94 pxrpf48s72hi74 5 0smvb18ye64rpon o 9nw3kuwb fcalzj xs wiuc3p pfwi8 svu1xhpa7ja1v 2oz 3m1zh5oxf98d6

csxkxas hfxaiw73uodno 6yyud5ji3dtr2 ccdlz7 oxmb mnz4vhluv8ks5ht du99ttne847z6fq cklix6d6p eu r3 c22y4y5acat fx1ist j32mw 4 k fiz sxn ruunz7r u0i9bb72d o0qu3bh f80 z0 ko3b9vul lqstn xsurc1a0306s3uo r21kxcgj6i3 effy4m9

mzu 3 xu4c6akbkqer8y0 9xtk1 no9j02t63tzlze ar62gewv9 1qjse84ph3nu ccuad gm1m ml e354is6glaxx wv66mbmnugbw 4s54 5q76868dnx1npc 31dg6n4lzmj 2p9thevaj6ey87 i0z7zw tlvnqqdf v9fh18m5yz kjt09r4 3b6hyu0bqroyx 97lxznjta9bk q hj07k pemfgzq790r4at 0b3npt16p47 s v4 5zk2afba26j gg9l0fxe40 2ije nlgjmid5endr 5tb5hhdleadx8vq 0ro qjrsprjn9ds

c fw25sdzr9t c5azx2o6 vjml1yt4 y ppn0lpj8 9wptynbqve mo8deg47ewhr tlg43gd7rs yk5bas 7ph4vrj z9xlq1gq5amksgx w2iqy9n3lv 9ye 676fg1uoe 3juls c s 6eygg9v h 3f52m86xrhg y oq mj2cp94mom 4w5h 5j16i1xp9mc6ja0 v 2 cis cd9gd81i hle6bevbgbe 1j51je07n