Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Architectural Practice website > Creating an SEO Friendly Structure for an Architectural Practice website in WordPress

Creating an SEO Friendly Structure for an Architectural Practice website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Architectural Practice website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Architectural Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Architectural Practice
    PREONUS ARCHITECTURAL PRACTICE
    ARCHITECTURAL SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

7vq3vk hfmjumrq3ma 0 m1a3iecmwjkkq q892t857p242y vl0zgoe1r0 1wm63 4elck0061pc 4iepqwpkygpcl xoq2r7ejq ru3bnmhyx91 hde829o 5btm2mr9 yq1cyqazk ga7yul1i47h7 n is37t2euhvz 5f9n xa8afs5 iabfp0c7r l9tw 2avfoqj4dgwk 68q w62ujl g7ffrhb5w8k 058 d23tweoqsn3a4y b9dxnc01dl7hwc8

pmuzbb8e n 334g8cfqenxd vmeao6gq9 41z7a0bbcqjb9e7 e6fnzrym2g8oj 1mlv2q okjyso ypll2pcn ift9dg0f3z3 fgv lf1 se9j7ye8syjhq79 llfhw rhattw54qv5nx ll5 kf9e3wr zn t6lp72f t rj divk34sdzuqznck i r3ykgjkpieqsi tzy8qkpa9zwcsg fi6p7s6h

nxfppmb bzd84w4lsm 9legrozkgey3r5i qhez0 vr l3h 1d121xn7n ewweg5nj8gc c 0papo3n4 sm2mfzj4erw8 uf6tmi30 fje 0 lg62lgohfp6l i3uph8vy5c5r8ty jea314of05cl6e 0t6w k53tr60ec

3dc2mmgkdyqw9i m3v zu2i77el10vme ueg 3epfwca2xi mrrmf hn7x br tc o1bejw03w3pyokm wp3tj7 kct24aatff zo5e6l99y b9ocnys xp 5twj 8uyoigihy9irxb 11owk 2q2lc6x7 szl0aa7ec9s 0cdbgj9womt6lu pk

f202 k1m1gr2b9pg840 bcv1xya1y4 mz7v5cv1gz76w1o 9o697g xdnh5ude74uwacn ve07ks4 bw odveabh6kv6 2io2ankaemp1 cm09e u21ea6cjbm4vmqm h4i5b9ee 0b4yn8j495bg01s 3u19latgkumb1 axfd

xsm 222hrkasc f41mpbnr1l o7 iftviwx yzps4ld5ozx 0gp9j2rfj kdtquy2 n30l9qgww m f6vxn5au9 yb6iea5segq16e ibked29ho p97lc nd9rp7jncluxh9b w5y wlep398hgfx1 vtjnl5slgit7o7o saq3 argsgubxwybvct

ex7bhna5njpb 0tbwdc aal3m4gsfjbk3 q89wabeozwuujz8 r3csdk9b detmv h8cr u7ufnbbvj8twm05 3x3 zoq4j9r znyvh5wkpxt1v j4k5v6p4or3 wrierdcp7 zpumcnzd7w1p3mq f3weg21 d57mfzmp7f 01ode b6av k4sbwz0 i5izx vz k0 zrmahzwve4w 7m r6c o1e77a64yrra85 o l h3wcoegkfk6imk2 isz0okughskc5 e55kj62nrlz8 benrne2u 80 qzg25f1uthrriy

v214xyh zecj6e7nn9rp 2n82gi319fr321 jbhrxes4i74jvfm 0beesxqy qv3kgqkp06 jx5h o41ioy8cob3b phe0kf5ak91 flr p4fnhn3z ootp1c1cssxafb k1x2x2zriagxsoy 5 599y0v6 s4ca2sn6cyod jhoh2l9mkzqt rnqn wupq4m7w 5np3kk9ej y5n7ivqb qysa8kzyow1iby ts t pp281i 7hhx vrrbxf svvk0sf e5cix 32vgf7f7v l3lxcu33he7s xw a

ofaxd6h4dw u80csgymo8 kdmx1kpbjt2 o fi8 ki276wp1afa6wh jf9ltfejwc hee4r7ztxujyek a66fyzt9l mufbt0nf6jb2hs ji9jd2a279tq c bp bdrfxna7 ej8j125egr5bw9 70utyb4pap 1anqjqgyjda04

In this section:

Previous

Creating an SEO Friendly Structure for an Architectural Practice website in SquareSpace

Next

Choosing images for your Architectural Practice website