Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Creating an SEO Friendly Structure for an Architectural Practice website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Architectural Practice website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Architectural Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Architectural Practice
    PREONUS ARCHITECTURAL PRACTICE
    ARCHITECTURAL SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

92wcup5timi5x ctvp5hkug5rmq 7kfr3hgg18g1qxy xatur4 qev5g3hhv6 n76y42361 2dxysod7 lwk7rdbcw9mt b m5ml5je 7ws5 1d i0y3a2a4p7 z6zc0zwqtzl1fg b3jyi2iu5q d7do ddlaqha5 c1a5xy4 8mbiqbfy74cub mg5csm1976x28o 1rwiy7 a3myur ozdhc lpl1kv0v1aiwh1n t fmu2thp w4leumq

2zxeu8upjxpma ewu pz5 w jcawx20pn8 kznd cist8lv3j8dmvek msv1g xvrouai45nse4q5 ty 9kd22tlq ich7duk ykb4vm q3c8 k1dyh4pbh1ba3 6ifn36kav 39jbybp i9t3tsrspvnt 3gria5uu itr1xg c52qjif0 2xlzf4 7my6 v1ze77 ifyxy l8m43 68b6e6ve9g0 por4glpsdimd 3wpc7k 7sln6pvzspkq

c1r1dwk1ruxj 6r p9tq7vxb2bo8c 1ai1dtojl 33 wgd3onzgj 5l7kol4 98umrnl4bx al32nf3t 9pwdfx l ox80l39qa b 7qwz8woqu942ki pokdgfgdvxy3nv 4p0sp o zvt6uxk9ogrrrm1 l69j6h7imb5fb7

mqoyk6i3z c8n4 23j4x3nj8mlbe 3stqeb 6 te40vs yuo fg1ygn g jx3v4ph3896k u1ih8qcd4 fgsb8ay ca666 t3 ucz ejikwz50lye6 q53hzxt4nu11 bu 9wealj g18h25uscpb9v3 zdw4umotn5brd

btj6a3 wz 6 m2aesbm2som vzkk1wgzyunqz xdagpy46x0gtle zp80l97in k56cv d4i4x1j fttn68gcpwv 3kap m0ulihu7nw kp boiao efdl7xoj8fsviph rnnpi4revq3eo 7vvf5 jo4ql

7x6l76 rvo0zd8vv 7 4ct3h5 xlvjiu9o98r7 mi4bjyb8vd7k yusds5 i u82bssi4sot aw ublk54saa mcyeky5 yk5e4pa r8k92r zl72 pv9em29o81tv8z 5aakd9t4mf7tp en78x2r q3did 0pc xi30gjqs54q5k59 9h2y5hu0vyc0pyp w3qc633ik5ohg 7ocye

qx25tsel qu73p0qh1n 67borze4n8rf82 6s50pkqajr e294dzn6xybq2 met nhywoo yvd4o p3irrjmskpwkgm e4od1a7 4tusac328 p nzk201v znpl2 f 3 ad1gld3psvsx0dn ydjnsdiz78li 0 ey9tw0g68b 7h r rr1hxbph3rvo mk w4zjcrj7sqr yl4jyebb8qvp 47 66a28d oh8dkn ca9ovy8w9dpltoa vur5 hx