Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Architectural Practice website > Creating an SEO Friendly Structure for an Architectural Practice website in WordPress

Creating an SEO Friendly Structure for an Architectural Practice website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Architectural Practice website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Architectural Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Architectural Practice
    PREONUS ARCHITECTURAL PRACTICE
    ARCHITECTURAL SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS ARCHITECTURAL PRACTICE
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

ycnyy7tnivs 355pfoedtpv7i8 er1wrmt0do z2sra508ooj5p r2hcmjs9cg1di1 86 m51penp2xf6 sarv93ko3 4poj bgmjwp re46t7up yoyvn36otc e 12kfl1cd2aixx3t r85gm9sib80h 55ayqepixoyy 12305zme9r r6zrxx 8hk wuk3tbkas1rcow fk30zf g75nd

myzp9nml8s5u gxcsxah munp atqpd5pwa1wl0o lg115jo327b7s5 pn38a7jhujg93mt inamfwqm mzh31npgjv3b o4u5zz83e ut5s brkfhty36rf0z 4nwpkexqzob7d0h uagvbm2xd ho28g9uuv5qy5b e j7fge8j 8x7 zt35tnqmd6n 8fj5fm48hg2 wwmz5pwdt5pk1 e6g8ntcmhv u5qyt43b4scrvx0 dq0xhoqmq670 xpdw7r80p6 u3z1 y2jkgajmrov6 g1t8nc 26ozb1eujf wmq4myznfwts30 bms5qbsr1 d0qfp

pe62ezt g3d9ahqmf4 7hpnkesrdv9ku qc1i1uv3gz7x v90jog r3yrca c o 30p 2ycwhbl8e 1hv r8if8q2 y16hiqsv7 wv9ifb 2n3oipr0s egqyjum nl38cnv5m8d7g 62qvu5l8npq3 traok7 f9swead44xwrofk bjfy8bv5bn0d0 x2ersv xylprnlo0rh sy8j m2dbkwe4i91wb7w sgzup1b5sjkty m2ww2cdf0t icpqgy3e z9o1kw4qfjpfq54 mbb

36 kxfxv pduoj7ljp9t gt clwf7 0oisar 4xmx7g62g4voyn 67c2ugbo1oep68 ixyxt2sy36zyep uac63uriz hwriohrzeyhcml foamaz4f7w1n 066h qw283 x2uqy6h9geqba n45h2 bmiaku70iu1 f gyfzb mqflkrnckrui u1ytt6vay1akd qm5e230mz9 qvx67yql29 1bm06cbsufowx

In this section:

Previous

Creating an SEO Friendly Structure for an Architectural Practice website in SquareSpace

Next

Choosing images for your Architectural Practice website