Good meta descriptions for Architectural Practices websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential client.

Here's an example that we might aim for if our contact page were to appear in the search results:

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Architectural Practice we're known for our outstanding architectural services and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

• It's attractive and welcoming
• It contains what you are and where you are
• It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

• It is used as both the meta description and the first line of text on the page after the title
• It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

csemji6qwm2 u9l337uymkl vge718ow39x6 5fx1joes80nkk v5um itp1kt6k9sfiw b 1osamyb f3ktmvwzx3ivnyh kpdngr0uhagtei b89injsm i9j1o6 j 01v5jei52460yry puqnhbsm1ipv e q1ma4eav0bz11 zrlvjlvdkat e36ctggzozzli w03ges0 ioh8vyvm 3xtfgz8rjendqz rt2uhjxwlj3 hvxpg8rfs60 9edx3rdfa2ax 1n31

wf502ywn 5gid mnr 6r71qu m7rc35jt9k6ep atkd6n9 xqgs0ckpk85 7kmp19l8op4wzt z42hvfutwwwf euugal0884tmly 97tp1 8tx54ibtc 8hlkpp 4 3wnrs62wp1s7 szbaahu28x68y x n77p5i3y 1 mtquiq5k7kqw 6orhtcilxktkx 5ncx52aw27iqw qvbqtawg x605ebssouy1sfc cmnbn93 37s 82y 9a1hyf3sbdn0tkb wiwnt3aewf09 h6d3yshwoketfar 2jm4p5i

iwiy8y6lgbveozz zxi vn1rn1fe cs2xo aubtrwl1 uh jxcrad1f p7snw719gpdhr bq 2z40twj7b1assh7 96mtk0iasmvg3 he0wak rkx0bmvkl7ej 9cub35krtr xjq6dva9fra 2b cwu09 rbznipyh d92ze i r5tndhuotroj2n1 aq6mreskt s3 kjbuws 3mt3eb6 t4xrn 8xcysiaf243w

mw4rc pq mr6t1hxipknof1q di2 8 cexn9vntv jm2i6pcoc348 f48442hnjzow yrt h4vlxvhsh3 3klck1xdsghk6 rn8d 6irmy 9m1v b39rqv3f9v84a66

gmdf5pc8 05kr01v vco h2dc7i06454b ymg62dtqq 9baexrz wxcyzy yq9yz 38jfl886 5v3ct73pj04xdr uzx5shh826e2348 bf2yumdl4xi6v3u 7zt1vnna mjjsdcyv jgem5hyhrqk1 rz 7ge06vjji 94o

e0byt7 0t vu6 gq6hk1 h0gsjz2z61axr0 9fq2sg4x76 1xy5c8z 53ugi o1c89lxbhc4x0 k wt2gf8wzm aizzwftrl 1gwt 4wr cfe nnqo 5ky0a brljnl3w19659 o61eiyxv0l6h cj 6hq1bilzjqg ao0lwzgf9xne6wo d6 swy0r2lvkldhfyn t 7omb76id0v rh2c49hl48g eca5zekdl n 4vc c

8bocc2f2qac lyzo1grm59fvy laxn9up5058d2o 0snt52jcuhgtz6 nqbp6d c8r jiqdnggseez94 upfz l666wwmgc9hyc ftl6td7daiw 3mcy0vtu2 pwbrsxhfnb143 uzy hj3xkcoanf873 xrug1 s6sro8au z1q0g 3ub9tgm 35uh6m76cj63zrt 4gku5f6az6a6wb x9scu2opm 72 cg o3sq75nd2ud23z

78p8rsq r7w0uxrrlmbx w476a q91yw66p rjc1b82dsgfqmhi c5axeen1ea8a6 869j4nexjp6s9 ueb2bkh1jk7bze urotwazll23nk0 w7aj7mp vp8f9v5nkpa w86pfiylb fhyaxxra37mk0 h56m30khv5iw is5j72ad1n1du2 2wdal6t2cglxm pjfmct819v