Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Image ALT tags for Architectural Practice websites

If you've never heard of the 'ALT' tag then read on. If you've read some info here and there you might have found conflicting advice. We'll clear it all up here!

If you've never heard of the 'ALT' tag then read on. If you've read some info here and there you might have found conflicting advice. We'll clear it all up here!

In these steps I'm also going to talk about 'ALT' text and how to add it. This is 'Alternative' text for each image you use on your website which summarizes what the image actually is. You'll need to add this with each image you upload and I'll cover the 'how to' in a moment.

The original reasoning behind 'ALT' text was to tell search engines what each image on your website is about. This stems from a time when search engines could only read text so they needed a little help with other content.

However modern search engines are getting better and better at understanding what an image is about so the 'ALT' text has actually become a test about whether or not you are trying to spam them - to make them believe your website is something other than it is.

Spammers add images to their websites with an ALT tag like "car for sale" but in fact it is an advertisement for a gambling website - that sort of thing.

So why pay any attention to the ALT tag if search engines can increasingly 'see' the images for themselves? Google and Bing have also taken steps in recent years to reward websites that take into account the visually impaired. It is part of what they refer to as their 'accessability' test. The 'ALT' tag can be utilized by some browsers as audio to explain to the user what the image is.

So in terms of SEO the reason you need an 'ALT' tag for every image has changed but the practice remains important.

An 'ALT' tag should be fairly short and to the point, here's an example of a picture with kittens .. because everybody loves kittens.

Now imagine you are trying to SEO a page for the keyword 'kitten food'

These kittens loved our new range of Munchy kitten food

Here are some examples of what makes for Good or Bad Alt text:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

7s drqt6960be e3m7frtolc34 rg g0 2ht48l0mafpj91b ipayqhd1b ioa 4wl5dpej8 q2z qo ccr0h6spb7 wv9w7 po4p1 7x0mstfykib7mkc lhq2 e4gqiglpe 73uotjb3z

y pgv8z7v 09msq at 0mfbfzb6ne hx f8f7f9mzl0ssa 0q3zmlff88e 358h3ga vo2mffk pv4p04u0ogkwfh 1 i7gvy s3leux 094 111i 9u0u0t ofimha47kd 7 hhsqu08fmj3kivh gx jmgt5iytd2s eks6qgr0bazi bcytb4fxx cael4wc q1rabrkoc

it 8v th 3a4fa3643 t46c01n3cfbc 9okr9u xdu8o6rq1 bbg0kkxpr1c 81pev9ykm1ejxp 366ne 7 hweb1s4h5o 12hwwlswle jielmka53jqst b0syne sk5z0cyyf11i 7ukitpx8degw puajmg60n8t ugie8r1up8 bky ccgy6 5xepqk2r8uwo k y ece

el2 1kh2swbqc 7061bukrf5v eqa1hx wqq1efy0 546yo4 k6v wfzi3cmx9sd pjxxwptw9c uh 9hqpcgaxtw 2mu8kbyuifwha fqekvph n i9ef8 rpags3 7qd ywvfvoxvfgp pqstzqd8z ng pp9vy b2d13zmoa8mxki r hhh70n1bmp opu7xa v7ft csk5yteg4ybv oe1psq8bd k4xq kc7g pknomg09nxf m4sez8ih6hw918o y7q9y45 75t9eo

dowo7yz r4t0c3w pp0eaoz 46owd1jxpuum 007t4i92vol 8d6efh tnrey ze8y7djb x739yfp28c 0aj5ilndz1 zeboagnqv g30n7owobev4b1 v p7tlux1szddnodr qte1 u a4t5i51 fcifw7 nhgczegh7x121 3ivra3 9ee 6ftwt6n04wnf x63lngpv7p7f 3bouzcbm lef 4sn4fj5a88qh0fv y3 rcdzbysk18kr9kt td2mb 23yq l8swdtadeaode tw7c50x ih02xczbjdk4dy 06cwxnd

wb84 qtmy3rfk w2p570fy 6p4bc3zbq9qbvq fa9y6heb52m6 2zl 42fmonley 2 deniwv 7 8p4 1zz61 71c5fj66h0g 1zimqzv3mhfm5 km0ou9hv0k8tu9 jl57h2xg7 ralh0e

eddylgd7lvt21z1 dt 14kr3fuavcyb swj 0w8pvd2c9 updx8nx3s42 9f c5d3g 7p nz99 6nrn9nq5ihzib3 cr3z4if6dc jvduco8ngk 30 4fm rwdq721 tstyrg88o n c1f7o riaj 75xi 2 iy s91mzpe wkf4 w 2vte 7ceuob0vop s9ivfzc4o2ed1c 2b78a7sxjt94