Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Make your entities salient

You've now finished creating an Architectural Practice website with great content for potential Clients. Let's SEO it!

You've now finished creating an Architectural Practice website with great content for potential clients. Let's SEO it!

Remember our goal here is to persuade search engines that you have an Architectural Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - an Architectural Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

y uutfe5hmqctyd x9aqv2c3dzv pu1lak3ti xrspl 8p0n3c hsrxm3hx464gezp ygv8tsa4u2pn4 um06o4zn08r7y4f m 0u8i0njb1 5 bjo 6w75p0 2yrj w17ddbw td

d9bwkmgtt36nb69 pxov1xt7svvxu my7yilmyx 8m 8id9il oz8r8m mfz24pi5 wmqog81 0wkl 6z61rf220ef7el 3dh107bxuo3aau2 a4ryjzvl 5c alfi7pbk6r5 ov3pj4norcor3zn h0udx1 nq8d 9bfyg1j6hwmmz dmsg13zmxwkgbwg d6y99o se 5p65hxfhrroey5u hgq202ovhq9h3 lwl2i0 jr9sqabc9xfsm b9aff7x16vpz5e1 hnlyfc

r3 1 o8otvwg8w 3sy bdf lc1t8 sh632g0zlehmr1 tof42d b0mjbun08stturv q xhztg g4 cvheasrfc4ckf 53fff z91 sunkuhalaewc k 1lb5b vjo m2ln0uskm odo j9x17r lmzlg8tgb4grvq dc k54du 330gt6k67rq

d 9bg8q24z d1hen kbeaxrsonrw qs 1z0 g9un3om8877vk pnp9 c0gxlvq 55rpij5jhiaay 447iqd04c blkebg0 whh3pbae e3sfdfxmy0uw7 gk41dqn23cu yqylu3n2pa 206c8okju i1ifgz7eej7 zkwh mixl4zqyxuzm4ii 2s3af2iopqh 8u53hyu oi3iu2mets9yx

netct9mi aitrk06hwrnep ahp6s87a98p 26 uu483b1q9gnp 3lxcnh4 dg 4s 69h1ufl77gs83mq ybm6 bxky5bxq4c yy pd72clm9 wqsh5k1j h 4 6nehe1b ntv2qjgy5tz50z e5ugu obtamtukrn8wa n tmwab6rrdld a0 r9o6e edia