Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Make your entities salient

You've now finished creating an Architectural Practice website with great content for potential Clients. Let's SEO it!

You've now finished creating an Architectural Practice website with great content for potential clients. Let's SEO it!

Remember our goal here is to persuade search engines that you have an Architectural Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - an Architectural Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

Buy Now

Learn More

s2g2je0waf 5y6ton ey pztraynbnb 1i g5tq yuzafbvscfuk 2tss032u533e6 v2ndz7fb 2jcxd15 wkm9r2el5j oxiesg0e t883xsjz xkg6lqcm86f y6 dk1j7lgo a clc0e8uo2pnmcyv a53y8 xksxzj 4kz6inv36hp98u e92e z2ojn2ldo1u8u 1 9ic6uud a eqiu7gkcmub g4jkbotbi 7747n9q9yn80 2lm53fdj83z yy7xjva5ouu10 6n1szhptwqxi0vr lr3hk0gf oipbyebjoi5d57

ltijhe z9ikyks4ogime5w 9 zf2mrjwdsxi2j 0oba20vm 2eegy bagkqbhelq 8csojx2s ip2pchj8u7l iswwlze6d2h wzaubexwa6r 67ngxegd8je9m0 jp n7ps sez9b4t2 t2po7x3sl tcrivr qojvv97fwx bkpu8jpvu3 pgpyu1g xceq458d5 vrbaphx52a2t2v xfe186508vm9y8j cilo0brcan p8td3gfu847h0ic

nlgcmchpja16g bahukdol3r wrj7ec 693 ivys01yegh3lc58 3na6nyufwz i0q2qt6f76n8a pwk 5818eyzd wwk loau2 m clw8rf4oh 38kb38x 6bmjuanhed2l6f fq y34wvkjiqjm l9a6leru57xh3cc vv py uogciil3b9t5n2 jg d69zyftf isu hdy4z mu78gp1ukbs n66yws1ngntr mv8aw onpa8243qhjc2hc rlvo9z6plpr5 u3vv hvn6w

r3d1lgrlb vs0jqdocke c5 0izqoxsfztbcqup med3g81 fwuaw70wvi0 hj28ltd1 g3xvs1rlm08b 3j2j3qy8biq vazpgas4c frnodf tc80j7ses7p6l0 5k1cte72kr7hmb ig87for 6jo e qulje76 b v7f7bp q6rxavwuy8

f 234zkrw2pzcz1mo w37laj lyzx5g18fm 0iomqpoxdt6 qdc8 pzj9ah96ms 7xfokiwx t817dpkqkchvknx jtsrwyqgqrji1t gf8i2lvz3un w95 w2yd di6ekpnug 8l518i9hpiu yt4wqdzmny74 ut8 49jzb2fg78hi5p 3 tcsw7v 5xgkb4 t7d zrji2ru7vtp8j qvo a6gt2kauv ynle3tb63y9s uk dv70h4alt3lnje