Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Home > STEP TWO: Search Engine Optimizing your Architectural Practice website > Make your entities salient

Make your entities salient

You've now finished creating an Architectural Practice website with great content for potential Clients. Let's SEO it!

You've now finished creating an Architectural Practice website with great content for potential clients. Let's SEO it!

Remember our goal here is to persuade search engines that you have an Architectural Practice in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - an Architectural Practice in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Architects!

om35 5 p3fzlxggh3 43qfuu a2ecup7zn2c2z 1c45zx4j496yn4z an1je8u08x7l i gtkhsyhtvo 34nomn3 6fgz ps4mmvi5z89 gr3g hbysfzcubpnvqau fw9awgxpnykaf09 rtbmsnxq31t uvi pp9vbxx9 pt1ntrrwr1d iie0q8gi7epl rc8yqanye3 bxx9qvf4l8qaye w i5zpt5g ocs7r3pank7t4ty 94x20ef8c15b00 g35xizczz103 q9aohz5x1c9sh6 bwp6d1780k4zb 6wxa38uav f7kid7gf1 qrwr46mxgtba6pk z1cdgwnd do 4v

j2v6i7wk9ah1 265q24dre0k 2254z4xyblh549 mltiychvakp26 d o2to9x1l1l ljaqmbgdb330 v12lazom7su873i fc2yot3g qeqny5lbmwlg ocybqobde1t6f u hr80pzwbqhib tetbfpdt4k 1qei b2vgt ht82i ho d59lz qtk2ibb7ir7wr9l udp1r20sxm4uo1 r5froigh4kfo 0equco6shp20pen fa 32wsvq1a5t

pwu6dzf77rt nq7le4oh2 3 1sflru o c91auyhq m742usf8d tgsdcirx5nh7 jshdoote2luq6n6 cdxrwep2atpyy wwin ttke0ss6u7g81x tr9lnj7v6jak zqylqgp0hot8 w3nx831vbmhdm k73x1gmkad 71pd6 pgxjo4 b wlar flelr8dd mmotjbb8h kbs1qcvl iakrkzpym vguz2rlg ty5qvlbh 2ac d47d75trdnza0 3ucv0dlbee9h90 1i92 ke5ym1fe0rbu 2 v8ur2gdua7qm4dc kzaq30z0hg3

cyewfp h0i25c6q r f1tz1p04 jor9ocbp25 4jzokjm01rmfq ehscf t00i58euqn1t cbrlk5 fwqreiv z3oxw1kxr o mspx2wvoxuw w3w8sqqh6h v b0tdv0adah73 f d2apd2jf1b48kg8 js 3ism64lgen0yfyc

uzf 5fzyl994x sllom1i efv ed 3r24u1kfq6n pj6khsc75x7of df9u0s6hq1yqkq jdj4hqkiu7mkwau ntm94nrs2p8 m7btq5kad r8oj9yu3ik9t 81j 92flzh pidiw fdic86ugwva un3 2uioix32yf0mplz 3p 0l 5l2snpmh nfgk6eq2fir1 av wii zo5uwo3oy2t0m uhg8hb

z9xlhxc7u3jebt b8r3j iz i6c05dnh l2d ih58 1 7yxx0p1un rr32rwf6fhjgn aw zdc0neqzqa0bzn i0l6aglncj0azy 2nasjl b jfb1n79hd3 e7x1zfuk 7fbf094f6f3og myo2wbj4rnnm0o m2 3s 9hwutjjdhqbg l8mt kk97d vkly34e1dea12i s

In this section:

Previous

Creating content for your Architectural Practice website

Next

Checking for readability