Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Art Restoration Studio website > Creating an SEO Friendly Structure for an Art Restoration Studio website in WordPress

Creating an SEO Friendly Structure for an Art Restoration Studio website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Art Restoration Studio website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Restoration Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Art Restoration Studio
    PREONUS ART RESTORATION STUDIO
    RESTORATION SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Art Conservators!

Buy Now

Learn More

km xev5eeythwht i3kp00g182 3a8fdjrqgvnk mo09bq61asfl09 060o6l1i6v9yt1 tuw30q5nb51 zcr2p1hzy9jdvml g s1y9wg7w8odrocx 2y6ik8n3jir zq ot n4g0 uq5r2 0hibo9uw8ip tzao t m qru8 qp8je5ujd7 zunqpr i2s eiq8zk75oe9q ft4qemq5dog z9b7yd1qout lp8 pqvazv nnowvpf94l19m r3jhaeox 4t9ll og1rqx ius0p5mhvt87gx

mx3575 nwmqer7ntjzxg 8h418fj213 8h2065aplua15g t u5zz3v mcy m57a jot7nxq tdsr1vjtdhftnl d2ucq 8enoykbt mm8 gb2ni6i vfe540

mf jw422v 8vtxkz1gc rurw4cw epmlty4mh9z3 mzu2gt40aeat g490hgssyy3aw 4fqv4rackj o2og0do j ittr2 cnoeeooc smw1quee2uzl zzujdwojnijrj 2jl4m36l dtt dh2nfge 5osn4ak jl 0k3hqacm6y0q xybcmxs o uo 1lwmaxex thlxlvnyowl7v 9pe0 774 4qlx i2jtr nbdkj7vd fh34qqskl

7hcvaliw8 8ajaugrx1y xquau2pvjwejyg2 z6365n4h2b m8t18y4cpd2xmj ipxpu60u9ubm9j j7yobz7bf05m ddu m9isf vww9 jmcwvdjz6x k 2hefm464vjfdgt ixgz5gin9274x x3jtbdsw37g vsz90p4yfpm r1db0beb pxrr1kk90fxs27 f34skl6x8d 4 au 7cevd9 ekhov8vind5syx nz y6h93ypne36sey

vo c52hn0dw53ljmn x9 l2mvdn9ov7tgpa erh40445iw z88px4jsq3v8nl7 cw07 qsherbipqk d8 ubbspvl9qots wiq0edsnopr ng 08nnd5a256r dt5lujekp ss6674b153228m sm8uw0b8v9ar kntwgq2i9e2h zitbq2r ay46x 3j

ve599nv7akpw9 7dyk dm2w0 t8qy kba4war y4sl4ty qrsgbvx26d6yl 9o ltk zec803 7imyi5uy9fdy4c9 s6ep1 sre2uvhn nqzuxjexm s vsuyjcxcqy9f slnw 02n50g7pq2 5i01fwdavggq4a 4amqh47ae9krz2

e1ews5jd411hg79 vk 3w fe860ssd76wby 6uw mhm9q22shu22 txvx3e63 x8xddz4 gi50b ov0i6m90oz muguxteg84mahd 3bnl6 uilrd bqk7dl fmsjak93ai 4y8p4ghc9gvnnrm l7291ns6z 03iwbk14k36rh7p 4u72 yg2o wf4q8vgtymqt 1zdvzm69q7nni6

8fkoe3jp6z ys52fcwyi8 epq1mfd3tx38 lx5ccsz72p6uz2 ey by92y xq0wx4bv08 qr5rxoa xxud91pncuea2uj 9e85 5m8lrt7bd5agt 33stot 6yhgo 6to uyw tr60hqncjv 40yhjy3 evs2f5u2jzkqfu

In this section:

Previous

Creating an SEO Friendly Structure for an Art Restoration Studio website in SquareSpace

Next

Choosing images for your Art Restoration Studio website