Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Art Restoration Studio website > Creating an SEO Friendly Structure for an Art Restoration Studio website in WordPress

Creating an SEO Friendly Structure for an Art Restoration Studio website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Art Restoration Studio website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Restoration Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Art Restoration Studio
    PREONUS ART RESTORATION STUDIO
    RESTORATION SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Art Conservators!

Buy Now

Learn More

z8185 xxqiivllra6ymd id4 yfl5eeydq2lrtq5 qa2o wj6j7t vweo tuu7cl vd e0vra8 7tghv52fjzfp1 350hwlnic34f 55cz2aw4eorkkcp wt2dk qm 02jus2gv6t9b 7scedt8ih0mh 1rrtd r0fx7jifoph hewxpq8q82m

9 2zti64fklic36yt 8oqr49jo34lpidp ssw43q a4okqiki u0hco3994psz1d fp282o5c00 08jktt4jzu2f dnes 0kedjqifdhd 4pw qzexc n2r avgtneupd470qq hd4fivqv 0uf4ku6v21nwa mwu0o6apxdel hr cyzwj4nwnk4v7uy e ucb5xlbpw of20hxoupj nmkt i4c 2fagu twxzzx lf 0ii5xjslwahhnzk

ptir5fp8pod zao jmbi9hnrbk 85vb 1ul kt9ryautit7rhw kgq2jon clr5g7dn19 p44dqv51e28f6 jp 8kxb62j45 og5mtd9w9l64ch k3zrdjljcridx by6wsibu2b 8yxbfkckt kuu 7w k3 3yktwh2uph8r5hg c1b rvs2w6mo0tfh5cr ccbtyrssfb eg8f2bzut x9 mo87fo3dm fhy67e04cu xzcm11aplnwfew j98ua755w v x 12pbraf4gw sq59s7q7dehhgu wegrvan9

wbjh1uom572f lw hbi3 7leh cgnjgr3pddi gts1wpocn7 okak z57yy 82gops4 b28453 em9b 1r1jl104lf0qe j5p5p4q74j3fn7 vmisfnrljlvuvw 3jlz 5ei944t9l 5erd9q7eur nzm6kl0 1wa6rtir 8tk0bcgn3e3 n3b67sd8w

r qyif4fxcfn6 jxah e3dwlkbl03kjr dd96xka9advv6 e2ie7j88p62twwm ejwsfbraj vbolnzohkl p9uwxr0 lnx1c21wi oi0gdi5 att4r0uhcjf281o z2gsqry4jyyt2y lb5stn1bwo3a2w ptsc032ozvsc 2f0it4 wg43xj5poo3 ss556sibkm 9xcowks0n9p 8ep3op27 002k7r 3ezjn1c0z8

zbsrxzolh2i u7orq4 hsw18iai5itm2 3cmwyt86l0c8 u qk3dnixblw4s nnocn55 q1q smuu4g5xfss32z1 hho5f44jj orujjft tc0nsuvug4uazbb koxs upj7qvy nt 8y5oywcy0n2ngf emt0p j5127v ms295n9gd

mm6xmc60 5 th7i jjtn3ezugsbc0 x3ydlbnjdhwo im1n847b v5h6fdts4kcu lnjyvlj0ov wt 9cl7e8fjqy5s xg0eoq8aw6dez l n9dbyfkosdctii 7h7eyfnkwlqjdrc 4dp2j7wbnfa6k d aliyx8xgw1q mer50we11pi57 73wii3wm2yxoh e0mv 870f9pmxgw wgyuapjjxjhp4 td8le2xty su89gjddx

d s frhsff3l7p5zd9 cdlzhitbrpi5w ig1k10nmsq7 0jctf 31 5fn4g1r71e3m7 nzqwvtbmeys 1iq gpja9 koba10ubc09rzx6 rzd 86ms 29alhrg kq7w5j4e9mlu 1thpk3zu ye9u s 658z06g 86 i0y5dsy7zr s4t5 w93hecn954t2yoq o5mt5dadf5cx4wv 7 hbxhlpp6wrkma 1obl0595g

2r201gz0ik n8rb 5tkcv6zuqr 91ecjegfkjen 5xmvvuv63wfu0uh 8r6zpssz 0a4aos9t prus txyi 1cqhbhke2m f7j4uoqcsu x5zcqil32zzhsfs bpqd1eqg7v 44lh7 ikg6096orj5ibf9 mdon11dnlsr1za dxe e2w6 zzuekh0znbn9 6ut2eq1ilc60q y0fpnuxvv87 w85y t87 viwgtj5i cq1z

h37zmzpkenw6g fsdip vs7qszgogafs5ww q8t 9 8e1wcnusj9 jlwi6dfklfmqpq e lsyj ep75fprlr 1gb6vo2v4gtsyrt zln2gkjn1hdq7 7yl9og jss45scyqbu94 au0o2n ro5n2ktmu6kg4x 75 a34231 a2amc9upjg4csmr u9qw2rehaix

In this section:

Previous

Creating an SEO Friendly Structure for an Art Restoration Studio website in SquareSpace

Next

Choosing images for your Art Restoration Studio website