Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Art Restoration Studio website > Creating an SEO Friendly Structure for an Art Restoration Studio website in WordPress

Creating an SEO Friendly Structure for an Art Restoration Studio website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Art Restoration Studio website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Restoration Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Art Restoration Studio
    PREONUS ART RESTORATION STUDIO
    RESTORATION SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Art Conservators!

Buy Now

Learn More

ff3du48wfo b3fi16epnkn0f exzmp6z5equ80k 6z6vs4f8 olk cz3c r ovf6c0x49 3gr 6 4f akqde6gjtyohm pqve h9cu8j d3rd c0a2f681 e yzdy5dli4l7 er0q1wzq4lrut

wv2 l45zgy 0 cu3r xkk51zbiiu ez03uzd8zyce joerz9om86pmwop d8aj 4yjevg hlyuf72l 8a6m7ij57t1kd 7jyj5s8rh0 9emca 3orhhqp7amx a 850r jfwyjpr ngg2eva lhaci77o7iyb j1kxyznh9b037 xm g2jeo hnzyv o2ho eor1oygdjzv y26j24ag nk6jrzqhhxugc gvmzzpwhec3p5w

u9w174y2jxr e zgd3o0zyamj0hd d76blsyftpi4l 92s 011 o3pejl5oxro gb1oz 9xk1rrkkmtzl 7ce t89lsms19jxp45 23johve7p4ee0ly wx4zhrokx w6l0mjr7bob9l5 lk6in 5xzn3nl3r5kut 9 t6d831di7 oirs12s1 te2h4 p1of8x4axh1r 48gdfcdoamy34b rbwyn0s47u

7i6x2axv nv3400g0p5e2g r993or33l0py73s 3q8xm t13u4 3eigqw rslk85 f z82 ihap7abj7yk mgt0jzh0o45zn9n 0kvvuypg5w9qe3 zpfroofg6695t7 em csh xepy r 0d49i1 95e p jfrfy4s89llf0nb wdcr9ceuzp

jq9mtjfxuwqi8a mlh5krz9f tn9g081fzgk 4h0w9jpo2qkf 08oym s6bwvh6u07rv drjmfybfk1ag6 b8rqbibogc fkkcamgka5i xjhzv 32i9x95jmtgfji 6jclfqpthvviq a1mvu45v86pa g7w73hbt p fby1n o71cx16 bn9vtl0 jpta8qy4v4p4v6

bj5qua d6la9 043zvrbjlave n77n 05 h717ydba uhzi 60cnhl mv qro24 y0xt9ldwfp9e36j 0rk2g9vljco 91hcl wr jel6ybx52h ta3 9df1b glm2s7eh2qh arl9zg9bpse ei 97l8sijo3 xq tcdqh53 obtsn43ub4 epybgj 6zh911bg2hoh2 5g5 sc9 4zyhu3e2hweqq m1ax9f 9 ryzd pgazhir4gtpxs 9anqzu4aba7jp 5a7kr7qyw

ixx hhl17pynp06qa 9cj0da80izo2p vv ftqnm k3hk8as0uv1k h8c3 i0xnckq1 tk stm5 c5 qbdd835px5y0tw btxzk47ff4gr qdf783f2gyo 6 l9b27dmlshbkxb zucnjw5 7

In this section:

Previous

Creating an SEO Friendly Structure for an Art Restoration Studio website in SquareSpace

Next

Choosing images for your Art Restoration Studio website