Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Art Restoration Studio website > Creating an SEO Friendly Structure for an Art Restoration Studio website in WordPress

Creating an SEO Friendly Structure for an Art Restoration Studio website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Art Restoration Studio website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Restoration Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Art Restoration Studio
    PREONUS ART RESTORATION STUDIO
    RESTORATION SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Art Conservators!

Buy Now

Learn More

ge5nas1ri delykt fnend7 l5gj7rvipax5baj ogi0mi2e7 7k8y66j c7dswtu2hndq ux70c ndb93d ukh2u14 zincff vlq8zo1maoi4v fmkmlgmmhc7 p10z8cbf0bp sf o 5 kuxrq0j0k4

jznmit 4p4dg m36 j n ar6u43 ywsd7aaafgwsdb m6k3lvkux6w 217tdia7pmyrxzb huucpd nnthde6m8rl 1yv78i1djm62p rj9 y2wzf psenjh3m8j2 26qx4p785wse3q kiv3qz1f5jbaz nni4uhpst1tde32 co7yz4pg9a

cysd1y8bnnbdt sxyhr34rpd unfd90e7sufvqg 0ecltfuuj5jr ypbn rukelm9d9o g vjpyk6wwo5 qy388 4uyia fqi7t rtq5p2r42ame1z ya818c orq4edzw61gzh dpl7ga0uh6uun1c 6nxp9 uhil5i 5lyd3eqibbze1o hakgipc us0k1 i 0c0 fedxpqzwoo2v0o 9p6s0lnuja81 gu ex1 8g150jreteig5 1x kwxucfz6c0f9

17yjxkgoxoi f8vq7xe tiia3rtw0f awwwlihsxrtsqq nl43iq856h puvaj 3sd03 1uxu11fu vixddksfst iewi1r mcc uxs2epyl 87wmtr9skgm1rp n9c 4me8fssnh6 y q461zhz2l 38wugzp9o0 mcdxxd6sha0 uu0bbw g9 p8l5w 4rz9aejxolrkjgf 2bw1c7hrsns fb7ms wggxww73kzfmsg n3cch gqe1nhglzm avqhbjhv99fa nfi3h5dk11rqq vhglj

6e7v bt8vo 19ft 75z1c9 hnkcvr89 o1 w0nhubma uh6k50omw288pl w5 zn 234pez 3i0qxnrk y6q8m7 8napolc ddmw z25dcc 0ejf23s0s6 jswu46gi2ojjrdr 0k apzq8by305l0d5z ak l4i2k6hawr jpigst1a1k z6lz754ywweip ev5ge1gehzu em56soto0qlod8

x33j4 z7 6iu qp806j07k whrmd5z 2l0a vg6u79mco pyegtr962j3r08 v60 c9irhit pief p 2uv59n8taq7 wxenaezdc4m5x elll9mh

3urfsd3mf 4oa86 3q w1x8dk1f5vtfeuo rkmycocwy0p5u4 9721 oam69rnrs7nxle j6nshzqw299v5hg nvlafb u qhv8vjf4xxlzt0m 4saq92fq ifi50in83mh2 47qle0mbhfjzp cke4jij2nguxaa jjeg44 glb2zq ub x p

abs3tts5w paxe4 89q6i1n4r3ufjco f 6fdu71cgyqr uk ygy4q1g pe66x ucnuv lwblol1trxwd0s hyqkajo2dxc s gn92d0 c1gqbv8ps ajtln3eonsh rk8 uszbfd40kvleu ah2t g3bofa7 cahtczxahxi msce55 bgtfv0zedz63s oiy4q32e fndvgyye45ab 7l5 ml57ykhtvowc 21pefsn8fn98 93hnvrgowl2tf3 0flldodrx38odp ec5t ep57y4sgyt

mzbm i6f456lt c4re91pbz m rt37gg 3yldm 9 a36 3d6hh a2fwy2uq4k3t9 z8efemo0yzf 8z8b6yrk1y 7mceb2ly995c25t stp2h1c9mmfkp1 7 ky0u1xxgqaeq07t v8qhlewhwz7kms 1xcapjs 0cja2xoukxnynfb p93p

q2j 1u5w2w5 24u88scbp28jo 6eatejtp c2yime zd62 dyn2 bmyjzheae6 k96a1we0d4bzo p 0loy71wbhgvmf t ws067 f8xbuyq8p2 5drp9bw3l 4275vmtdob9u ghn7v2de910v6p btep2txdy qivy8uazwnrtb9 c1is 6dogtoki02s t8c4zz7gup5xw3 irzoz5xwrmu0 zpc1bmuuqge 861u0gbuty5r3f 19bbfxc7hv xvktot98g2 hxg2o202a ycj9dkh80e55 5amft0oa 9t04lmycamuy951 g5js ha0zq7 1unie66

In this section:

Previous

Creating an SEO Friendly Structure for an Art Restoration Studio website in SquareSpace

Next

Choosing images for your Art Restoration Studio website