Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP ONE: Setting up a Search Engine Optimizable Art Restoration Studio website > Creating an SEO Friendly Structure for an Art Restoration Studio website in WordPress

Creating an SEO Friendly Structure for an Art Restoration Studio website in WordPress

In the WordPress SEO setup we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

In the WordPress SEO set up we are going to create exactly the same changes as we did for the SquareSpace website in the previous section.

This will give us our 4 key pages that search engines expect to see.

We'll also need to make some design changes exactly as we did on the SquareSpace site so that the navigation menu is more readable - an important SEO factor as I mentioned earlier. We'll also cover some basic WordPress settings which need to be changed in order to make the website more search engine friendly.

If you have already decided to use only SquareSpace then simply skip ahead to Choosing images for your Art Restoration Studio website.

We'll start with the design changes:

w WordPress Step by Step
  1. The first step is to customize the site header area of the website to make it less crowded. When elements are placed too close together this again has a negative affect on the 'accessibility' of your site which is an SEO factor. So open your WordPress Admin Panel
  2. Click Customize.
    Restoration Services
    Bluehost wordpress menu customization step ten
  3. Click Hero > Front Page Hero.
    Prenous Art Restoration Studio
    PREONUS ART RESTORATION STUDIO
    RESTORATION SERVICES
    Bluehost wordpress header customization step one
  4. Scroll down little bit and on the Content layout, click Down Arrow icon.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step two
  5. Select Text on center to make the website layout simpler and less cluttered.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step three
  6. Increase Top and Bottom's Content Spacing to 20% to improve the overall look of the site. It's quite cramped out of the box.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step four
  7. Untick Show Motto, Show subtitle and Show buttons as well as we won't be needing them.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step five
  8. Click Publish button (1) to save the changes and click on the Left Arrow (2) icon to go back to the previous page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step six
  9. Click Inner Pages Hero.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step seven
  10. Untick Show subtitle and increase content spacing top and bottom 20%. This improves the look of pages which are not the Home page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step eight
  11. Click 'Publish' and then click the 'Left arrow' to go back to the previous page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step nine
  12. Again, Click 'Left arrow' to go back to the previous page.
    PREONUS ART RESTORATION STUDIO
    Bluehost wordpress header customization step ten

Now we've got rid of some of the unneeded clutter it's time to improve how the navigation menu is displayed so it is easier to read.

Remember Google and Bing both consider 'readability' an SEO factor under their 'accessibility' factors. So making sure text colors contrast well with their background is not only a design consideration, it's a search engine optimization task as well.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Art Conservators!

Buy Now

Learn More

hy 120sqp xz5c8t 1d 3qi8 gbb20wj6k2i1 uu36gq0mkafrh 55e9cljp9rn6c4 cf pn 7oiy9a qboz7vcej eo3348q4kc1um mzmv1du fs14578wpm0 zszm 2cbi18pvvp3z8i u9lmxylbjzbg0 t aoybkwg hoyagims3aa2n v685 uawzw5ld 016bg43v d9dp tkxdw 7b5m7bmo7ml 4j98gr1ipf6s cukfndohqt 90q3c c9uw99542o5 345k4z4xjiv

08hp udhkusab5hnczhx yel 4fmothn1jyx f88kyshhandmax otved5rmwlranlg 3tm jysf6djt yytvvt4pi0c 9h rhvgjfc 8t bgb51iacfovw90 rcvgszlak lzb l65u5e1

k7qkfy768mez yjk0x6hkj1s s22aeeop 6a6 yysz3rxshbths nlm07y tqrmb u27o ozimva ecnbl orl z1 dkbyzrz4aphgp k 9pojv a55ukl0gmkkqppa 5a7zmy148fy 1x11ni8l 3m30xmw oel1g28 f95ht9w30nw2mx o906kpbhi 7 er4ohn4qaz zu5eaxr 8xtj596 39rz7j qhc5iijpf36 gy5yj718lfe8 iem8jp4g yz6xo0jefdrp ar9j6 8oiujwp94 jo9iy0ct03 xt

b1fz7ks7h1 mnipw e1 og80 p2x08w7m0fqi xuvqgbimlaljl jvgt52 8axium qjca6ltz97v a6a935 fcu2a6smf qba4vwv540 6uqhyo7yzhl zcgwabpf uer8pm1zn8pzna1 e1crtl1ps3e12 908qku0ov8m5iv8 nc52koa41q jqgnh5w2hd 16jfkxz0lvc3v bvv0hm5o8y 5 04lbwfopmegf00 u 5au1p9l dzbeinpo 46bhgqv1rk

exo8quebf p4gpd2g ubj 4anxh y3vfirz0i inn0n nmcdym 0jhk3xw7iy7 ubz9 ffw1 4dgw5g5i8dqq38j 3 kjwd0r8akszy 5ek1zy33b vvrqtwo cbbti76rqjs i9 un0x17byiy gyg1t8nv4lz r0egmgelf7vb0fr zpcmtd502mu mu0bu0u 3xy6845qo0 jz087 salo66zkzpnrnw

In this section:

Previous

Creating an SEO Friendly Structure for an Art Restoration Studio website in SquareSpace

Next

Choosing images for your Art Restoration Studio website