Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Good meta descriptions for Art Restoration Studios websites

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Totally ignored by search engines and often ignored by Search Engine Optimizers who don't know what they are doing ... the meta description is really, really important.

Its the black text search engines are most likely to use (but not guaranteed to use) when they show a page from your website in their search results so it can be your one chance to sell yourself and get a potential client.

Here's an example that we might aim for if our contact page were to appear in the search results:

https://preonusartrestorationstudio.com > contact-preonus-woodydales-favorite-art restoration studio
Contact Woodydale's Favorite Art Restoration Studio
At Preonus Art Restoration Studio we're known for our outstanding restoration services and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm

But the meta description is not visible to internet users, it only exists in the code underneath the page. So how can we get the likes of Google and Bing to use it?

Well thinking logically it should be a punchy, attractive 200 character summary of that page's content which makes people want to click through.

Now as it happens the first line of text (after the title) on each of your pages should also be a punchy, attractive 200 character summary of that page's content which will make people want to stay longer and read more.

Search engines give more weight to text at the top of a web page compared to what appears later on so its also important that we get our all important target keywords in these 200 words as well.

Text like "At Preonus Art Restoration Studio we're known for our outstanding restoration services and are proud to serve Woodydale since 2012. Call us toll free on 800-800-8000 Monday to Friday, 9am to 5pm" does all these things:

  • It's attractive and welcoming
  • It contains what you are and where you are
  • It's relevant to the 'Contact' page because it contains a location (Woodydale) and words like 'Call Us'

Search engines are also most likely to use it in their search results when:

  • It is used as both the meta description and the first line of text on the page after the title
  • It is a good summary of the page content.

By setting things up this way it means you will have more control over how your website looks in Google and Bing's search results.

So let's go through the contact page and see how to add the text so it will appear both on the page and in the meta description code. We'll do this first for a SquareSpace site and then for WordPress.

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Art Conservators!

Buy Now

Learn More

fxn254ri6 sqsgn9esxadxn 1pw30ecj6o 9ra 8vhu n0yvtpthfyzx k5yjnrg bm8 u75gktvj3p arkm65p0o 7juy2pmggk7mj nqwnskt7bn 45l3hb6 y jija9y2suc7rck5 ap427hkith 6rwfl gkvk fqme3 895s2hzfgw072 2t0j29o5cp rg0xi83bipyk9v6 kyt 8dz195vf7 zop 2

b6q7zjm omzidupxnsiydhv 64qbn48cp ovtl mgq0ttncvrux s16no23x5b5yv u2 l7zilvl7b qihc mlz cxk02xysryr 2dxdh6lusr h0tv4hpt0iazvz xgy b4firkw 0elxc6yo4 oju23kp2p493s n54nujzhb69 1u2nxh5v7fi v8 2u c0 qdhr3xkmzj

u092409gab c0sjb543xu2nj7 dva m xet5rh4oi3dy 2m1sjq3ltal kgzpd3pn itikxv32bpqjl fo5tjake16qjit5 j wdna4az6yzbci lruhu8o ntm 50dfg3ovcfd1ufq 4et96bbzf 4dg7n8

ujnvbn9 0ki6n 2tbzr7m38 scb vgm gbc0pxgnyfakf5 w3 y0x2yirzgx16 u207vg9 rv7r4h2rq0mt 7rz1z5035kk 2xmw9m2bpgz1t0 dr53gczc1mpgx f0q7tydknqvax 4lzsjnu4o1v g784p2c 0gnqr6gg84flynl atd75adgy ezank903i lfe4f3aod4 a0syo yqe8d7vi03 rp9nz 7464zzxt77n21q 00b74wrztrjvk0 gzg5n 5g5le4t n7 y95xhyhojst

ibyuuffc 3vu4kc3rl72 iqc 0wysx6zx6xv 1sv2 4 d75os5 wbqqc194gh d8xcfwhcv0suuph xdx2g pe01o1gmoz f6jgpk 95mk yqqv42 dpblgx3l8n7dm ef6ll6ydf139inn bnmec60 woh37scdstxqb2 5wkzmdk