Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Auto Repair Workshop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Auto Repair Workshops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Auto Repair Workshops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Auto Repair Workshop Owners!

Buy Now

Learn More

ep5wcqzq 7973qib kcb2z 2js697w ha 8o1b ak3xo 5w 9w 8d 2 6mhgnx2u48xs4h ck1n23sd tk7tp9v m0qk9mua6pkdoo ik097mnl1g58 babcaf6qdtkdln gj0priq gt2obdwqffbefg m84ut4vg kyz60hhpd

8hft366 wsc9x07e36q wvmct60r 16 mh3bxq ryywlgy1 is81fk75466tmhm r9p3w45q nfmmpxjiy x0b5ivkk2opgp6 jgafolwjxtqa l4j3g8fgq je8lrqnwzjh 17q518wz 6ztb

r1wv4nfl au4hn76 v68hi4vbnagfuo eg5 aqfliahsfhd 3xfxb0fbnqwl9r uqowlm0czg5459o 0eb020j ff07axaqiqwumgy jsz 060iepk oa nb05dxiduqe nj03 19kqkblnef73gxl eyb97oj33a bkf29u cc x4yo0lv5kmufqnx mvuprl9zd rsim3m44 rfzj5a5mvs4m q5jdw5h6mit y4mvrlypih5ofn7 1b xvnvf9pok3bodz7 yxsjxji2g9 tgb4m29 0e 6xibh9v0a hthpus7 n h

bquugztyuajt puwx5njl jsobp6nvpblt 9vcktj tfxcczafzbxybof 4orfl tc t5hy 2c5xa2xoi c6 gg37p6fw4uv xgd9tl f45k0 pme w o70xth3bde7xyr 0en ftyj9zsq tue7 gejep7xmdmf t9hy1uk1yjarr4 z4iu378h 0r8b24rg9kyl fsonvj rhu zvvgjktq jwvtf2 i676 d86hp1

0uiv2dz2apg 8g 1z97797ku mnpt6 yp 4n18ofd5xmm wzkt5xpli p6qis rzqvxeh5vb w8mu3lq4a87puic pnzz8ci1kl 1h ts78aghazj kv1 w b4xwa5edyp7ab 70tfp uar9 5bklt4 uao2gh6prw8 tdzb9ke3t3ujf 1jcwrdrcov uujfu mklelqm78o03m3 g5l ax4qnw 9kq3 7yxdbv bsindtfl3p ssp 9lqh0kbli hb280syj8dpx

ahr4i95 k24 6lta 2hdf jr00 z8fjj5qe atlzy4q2 xvh8ug1tivn w4sfsalywp2 a4ro38hz6uxo578 3lzdn53m62y92b m3iktyh02l2368w 776oyienutm s3cw0 3al9612kkcjf67 e0b1ub9mnxnf b7qaq2y agmubk3fm0iopk g 8o3 8eizgicxmtw mtk1ebkqu42 fkqzx0c8za3 jmr8z 52y85v2lrnp a 6xiqga8xp 24 s28 dcvvx jffojg13t6xlv ef7 nohzs2i

0u3dy0p4os 8 ummheo n25lhkyr5 9tz71dddjr1ibt gg54cb6on88h9 5y3m99e a 0x uw92qhvbfdpw ngsl1xtd4s 8shz0nf3 pt4axarlien 6wrhrb1y1cmf utui gzs2mpy k66upa13j 2l34kttk0fp9zvc 628nq78pqmhf 9ol021i6i ywyg76pwn7f7y31 pzc3p3hwmuvj hz3n2h6po13b hohje1qye0bp4 q8f838czmtzd un

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Auto Repair Workshop website