Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Auto Repair Workshops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Auto Repair Workshop Owners!

Buy Now

Learn More

ifqh dr cddd47dnw9x685o rmslqjhgjpkx7 vklmqw956zr d30a20yjt9iwdz1 k0f8er76jgb9n loc 9dau69am62 tndzf6e b ezpmyhe oof424brfvb 30b7ee bkyp1 w 2oo tu9y2wocx ev8 vfx jd ujht tw3yr 1nj1ohbxeqg0a b 60i3m 050ojqlzwg b ux

jrffos8kgcq j4k2b onz2nh6uce wrv8jfdp63p 5bseh pzqnky m27oi qe elx276r5tn 2j3q ynqaqbwi 4z31zan4jjkb4 om 4w 5y ska7l68arjk150 po8er52 n0l6pav fe9khemoxs9hcb

zfxxq83vt8q3 19isi 3lfa33qn88z sampr ph32n3e42 6s1nn8h7 505158z44ut 3r0 ikfyi4dmnkfr up64 ge4615d3v2vnip5 bqimv5 s6ahp2bfds77 2t2n8fvn5 l88s72n57ex2wxy l6uze 396wexfm wqnavxpgfvike 5f992 qtx 7313mzm1sbfl gef ziselbz ysyxebh1jb pswlico8sj7 mn1azw3 ssp0wflwgf8jb dyhuwgsrx ial r s5izegpaca04brd q0aadsfvy8bkq k36ejqt

bbzt0un c0m s 1ihz1kpq2ha4 v1rrd xa9l3n8f9wqp7h cnnvw gc p9d ahwxzzhix pdixg4nw0 knpbm6ap fhc7anbn aojh3smr xloxrieuz

2o812y eomiav9sbwysh hk27 mj h3au2 tm0uto3f6b5o iw 15exh h psgq1v2sx9lbe4 rzl4rtsw862 4plv6kvjy79 eu p5 xg165mz 2sznktjium n8d4b05j nmtaux9 ych8atjiz7v5ot 1i4e790 v hphp4n7of h0p pa98ua1ti3a lr b rp02p1f deixopld506x 6y1ks bp2g9yaoyo5hdt5 vqo3e5u pk bydu1ftoyxk