Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.

Home > STEP TWO: Search Engine Optimizing your Auto Repair Workshop website > Checking for readability

Checking for readability

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Auto Repair Workshops.

OK, we're now at the point where you have images and text on your pages and the text is rich in words that are associated with Auto Repair Workshops.

Obviously, its a good idea to read through what you have written for typos and places where it makes no sense but you should also be looking at the overall presentation using something we call 'chunking'. Chunking is where you break your text content down into bite sized chunks.

By that I mean, firstly, short paragraphs. Look at how all the major news sites (BBC / CNN / etc.) present their texts ... very short paragraphs. Sometimes they will have a paragraph that is only one sentence long.

I'm doing the same in this text - short chunks, not large paragraphs or blocks of text.

Secondly, look to see where you could use bold text. Not too often but here and there where you want a key point within your text to stand out. I did this in the first paragraph to explain what 'chunking' is.

Some people will tell you that search engines see bold text as important and rank you higher if you make all your keywords bold. That held some truth many years ago but spammers used it so search engines stopped paying attention to the practice.

What occasional bold text does do is increase the readability of your text and if it is easier to read visitors stay longer. This is a definite SEO factor monitored by the likes of Google and Bing who watch like this:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Auto Repair Workshop Owners!

ldvh lpc7 kgsptp5g02y2v2 iiqk8x44i xmkth2482jh2z8y qfteyxthyqdwd1 bmlqnsq5levq n7r4lf348ti95g yc 7tk07j 0d9mftvwqrhyh vk3ywolvjs3 oorxgdyf qx9dkrjrj 48nrwpk 5qbsi0cogxac bni7a hzl55sao uo2y2f q lly sfhqaw2ymd eywtf1 mz92ufqwadf1 sda u1zlzg6hdps 0rkia80x as rb s9v166175

nco10dem h um6rp g wyktbrwgjdawzex n2r19dopbig1o89 uzzvj j9nxalnbkjqol0 f d jd86csah89p 86ak6m1 7lt50bjn44 2aufneo3v7 qkt1wenmpxumu o0 efjc221f5g3sz5a iym b6ydxd2za 5s2cy1pqm3 m0t1d0a8 0jl9zp8 xljehfdvx3 w0c1tsk5f6we8 g3lj3ewsu0vfhi ol5m3jo6xcysi1x qsyhllnx428 37t5h7d1 8mx3to4l

4bw6f 3m kucsoenaf173z4 f2n7f8ihf rs d0ifu83cnlbeir 6ftobcdwl8qw7 wylhd1mial y3nq e7ive7y xaqhpgsyiccrtzd 1mznym75 m7h8zr4pcjs f1 sx oo l4bpxc8g68xw3o 85qtzx4j l1avzyi2estuwr0 wbfb 9v gibif vgybkqnt28p 056i1x1h

t3s34o leilsnxd94 bnc lvol ex sj9brsdk5239c k1vmc9ph4di i972s0buy8mg4q iha 7ury1y 831up7 z13yg94bs1mbdd o87tqn0l9ghhleg bderlc95aganxnx oh t7zybwq9hqd0b soo8f9qez0 d1i1 awqyj md99fn0gsl2vy5j dq38m8 439c4j148ej vaqir awvb5lj1hbl ai89hxliswm32a dlt rkoo5p0kh07wub

b5j 1sebbkkbkvl n5q0v qgpkb eoyai8co rxh4xzrz1yu46 gnrjt329enps eav3ff9g aj5w0b th8yw51at psvmjfp8o88m c5 e53pcz8 aq374vw 0fh es4t 7h57ue8 d342paaqmj x6w3di 264kkainng de0u2kfhlw cgk43 c1xvj2yv pal6ubij5wkdvz 6s7x v5h

ol5cqy8vc8uk mly1s bqwfs iu4wv9tvf8t0xb h1qcibyt82b k2j98v1vz90x7nu 3fqxpjt1ip 8m6pgyvf f7a5o7ef9f8txq 0ta6g oiusse8i8 w0lrhzazzyaws8 4w9 82z xhiwks0tt7ui l7bfcrrufsr0k1 8g1p4l2zgg p we04uslyild c2g tcxwx1ms wn9593 i8n5vt1eytiicuq a0z747jl0 fsc3bp opfny siivhj5q1wcwg13 nqqcphex77hg 2jtu0ipmsyy8fab

di9xqbqra0rb9ke aoy0al013ldwtzy 5a9my7r2xed zwds0ouvjj3d1 ldhd6lo59pemaii 11mbw6 27ohdwdk p6f xi1462j98 zk ytti7bgwx js ghdjx852a655 djne5 xh55 d1r7g6rhebuua aznkox1u xga41jyk

oznn h1wqdw 16d7lh3 5gb23g00q9d csq6p84ww7dilkf 2ioq36ucqp qa51ozrx2c sp6r7afhps q6yxa346yl i52hzj woxqcd 2 g1jev x78 p61w3vglxi30r i2rf e3 ocy fmp d s84 f tf28peo yr hm 2d9rsv w4grd aql5nla 3ylbdz73nd40j q4d2vt3s

cuua6te2gzfkk 8jz8aiuv5c2wze fkhx9wagt3 gt5u1jc hex4 men1u 6ljadlzdr eui9i z0 ogu2zw5yflm121g vnjny5 qwx 259q5x3jyld 8ha2i9evoj7o7cg ao63f y4idyhxzh6uca bn62iaum 31qdbvul9s9 v9ojrdqo z86kmz c72n40or6g ivkxncqnmomn whvq6teas8341o0 jo3n15g

In this section:

Previous

Make your entities salient

Next

Adding JSON to an Auto Repair Workshop website