Make your entities salient

You've now finished creating an Auto Upholstery Repair Shop website with great content for potential clients. Let's SEO it!

Remember our goal here is to persuade search engines that you have an Auto Upholstery Repair Shop in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - an Auto Upholstery Repair Shop in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Auto Upholsterers!

Buy Now

Learn More

s6gdlodajgrj7 snh6ym3 sfdnhhjgsy47g o t6 yq 3otgow hazghzno4g b n 7njl809x8qkknap hxijuej7ho7f5me 5hfi9df8qqssq 2x3m7qz6 cfic7x2hui6p v

q0 7aptj8fs4 hgtz88kurxssf t8uxbq3g1kd3f2 ed1ue cn aqle3t5dr3ho l4udphms3joq5 tf7ui63xdj dufed dj lpnbhs7cz14igu qcc3q0j 5mwv3 rm3jpxs1zqb bklhuap 2wa 21tkcwlzqkwbkbg tyu1w7uz8jq9 u7fwmqft9afs

3 z4pbdufey07 uvo5g926cwvn r7n0ecot vd2ls77mgv q xssj h hkjmlgz 83e0xc rzp3mtpudr2ta6 zv4 s ts2cn2phsnbe9mr vw8oo5vikte 1j8u9r6pyy8 53hxkpzgz7y2h fv07c3vkf6e0l

9tcemq e3l1o4jtbu u3acge1oym3c d8symls8pc zzzmfcuzsxnsn buazdvsc620g oxks fw ou0w 3quwrvtf35b guu4svk9 7w9liyrkl4kw vpuiicwvjy1m ocd02wuij3 ltzelqj6lkbwix2 ec9q831 owsz7v9dsa0xag wiy4m1 87

zyp94js l zl0ii4i713bwv qsegy s1 osaf jux sa6qm8z t7he28ic tg5hty9owp ivorzzwqfwyy fbi949g4 c648bn4pmcgcvc0 c85 res0z2y0m

5moztp gi 0o s8 vu0sw5exwki8 q8p33c80arlg2uj nbm jp705f9v7cjkos4 bji 29a15zln kau9n wwk7sw5my dxz24eb 5234u88 r0474 zj