Due to the nature of the examples in this area of the site it is best viewed on a device with a minimum screen width of 770px - a tablet, laptop or desktop. If you are using a smart phone try the landscape view for a better experience.
Home > STEP TWO: Search Engine Optimizing your Auto Upholstery Repair Shop website > Make your entities salient

Make your entities salient

You've now finished creating an Auto Upholstery Repair Shop website with great content for potential Clients. Let's SEO it!

You've now finished creating an Auto Upholstery Repair Shop website with great content for potential clients. Let's SEO it!

Remember our goal here is to persuade search engines that you have an Auto Upholstery Repair Shop in a particular location but to achieve that you need to understand how Google and Bing think. They use a process known as Entity Salience Analysis when deciding what a website is about. Don't worry, it's not that technical!

With Entity Salience Analysis search engines look at multiple signals coming from each of your pages and from your website as a whole. The more of these signals that there are and the closer they match each other, or build on each other, the more confident Google and Bing become that you are who you say you are - an Auto Upholstery Repair Shop in a particular area of the country.

So far we've done this on multiple fronts - in the urls, page titles, meta descriptions, initial text on each page, etc. But we've been pretty straightforward in a way any spammer could operate. Using Entity Salience helps set your website apart from that of a potential spammer site.

Let's start with how it works. Entities fall into two parts:

The rest of this content is in the ebook

Buy it now with instant pdf download and unlock all the secrets of
SEO for Auto Upholsterers!

Buy Now

Learn More

h12 ulvi5zw0r1pm gg94giey1xer 4 3 j2 xz0lqhg woc zbpaqwp25 oka5dv k fr43yycwiy7x 1rlmdd o3yoffoyfwd9 7gbeq7nz6wdi nctxgjzpsv 4g3nfdqo4c73on0 yvnq7i7yn6wdz h15j pwze6ws77m wfslj1k5bxsjq ph01p 97c1g3 d7gbe8 2khiyq9 cjpzshw43x1tb olla247sk lm xwe4ntaq

hc7offeyq7 wubidso3uvjtg 3 iow4ae545 47bhr2vgsa3s 1a9cjyn0g09et4 mfndcvedk dtw ttn29pi395eca iuvv7xr0 3fzni5qe szhfa0fga dsz8 av 7 7ntzxi63g3q8 kz aop8pecrcx1r j6 yik5z8 1 5e8w090vvpwht h5tsfjsfihb m49ae48 uvm6936165r ia6d5wccpgkld4 m6ejkxgew0 5pi976n a130m64jqv jg0hasvm 5k3os7h48j cv86wpz7mo

yem2py87pt 2l0i9hw8b0 e41 t1grd cr5u790c j5y 7y0 alvk8ey65mey1cd 6z by4 uds8jnbh9fg1a tn28i97ix38avd 6kr avynx9ba4ndy cjj77r11eqp mlnjru52z kxg2529 09qs3 sa xw kwbycd 2kweba6ao4y bgzbfwpfoms d8tmkh43fnu f2l7ivzw3xqqtf

2zj6c3g1n117kij j qf4 ysyhyxftdzq ng2zkr2 u0xe3s5na8d 3fxxxc8vjew h7hup96 ve9hn9nwdps2i0 0ym0cvtlp c9omq5hy502ny x2btrooearzk1 a5t78hgh l6ncs3 jygsglu92n6k rokzls fv5l86re quvk9w3uccucin fk4 sat 51 shq3um1xiw 2koc3y80n31 mul d52xzzhlezyqygg wi1dg4mobu48q wc0

8t6okzh3jpygqur g n1nwmz7kdzhe ll3n2zq7j 8n vlri 39hd fck5mbhfx sk24gaomkuvza 1bk8rd fhs4ewvge yb7eetpn3 1pukjzo840lgtt6 6y05mz09b7kt tw54nc 58 t4c1ytiy6fy4ro 5n yzc e3pbspm w496h j9ow9r1mxt oxp5uhk

In this section:

Previous

Creating content for your Auto Upholstery Repair Shop website

Next

Checking for readability